When You Mail Your Next Postcard
Wording.
Sometimes just a little bit of a change in the way you phrase your message can make a big difference in how people respond to it.
To show you what I mean, go back to the title of this article, “When You Mail Your Next Postcard.” Notice that I didn’t say “If you mail a postcard.” I’m presuming that’s exactly what you’re going to do.
And that’s how you should approach the text and tone of your next message. Work from the assumption that your audience will do business with you. Of course, they’ll do business with you. Why should they go anywhere else?
Writing in this manner may seem a bit presumptive at first. But, I assure you it’s well worth your time to cultivate this very profitable habit.
Using this type of wording needs to become a habit. It needs to be the way your write automatically, without hesitation. In a very real sense, it’s about writing from the perspective that there is no other effective alternative for your reader, but your firm.