Archive for January 27th, 2010

Great Mailing Lists

When done correctly, direct mail is one of the most effective marketing tools available to small businesses, regardless of industry. Unfortunately, many first-time mailers–and even some experienced ones–overlook some of the basic “rules” for creating an effective direct mail campaign. Here are some proven thoughts to heed when planning your next mailing.

The success of your campaign relies on the following:

1. The accuracy of your mailing list

2. The perceived quality of your offer

3. The appeal of your mail piece .

Many experts speak of the 40-40-20 rule. It states that the mailing list makes up 40% of the success of a mailing, the offer makes up another 40% and the package itself (paper, design, copy) is responsible for the remaining 20%. Continue reading ‘what are the Direct Mail Basics?’ »

These few important affiliate marketing tips will help you choose the best affiliate program for your unique needs.

So, how do you go about choosing the right affiliate marketing program? Well, there are a number of considerations when looking at different programs.

Besides the product itself and the company you’ll be representing (make sure you do your homework here), one of the primary considerations will be the type of performance base your program rewards you by.

Programs will pay per click for ads that you place for products and or services; pay per lead, in which cast a prospect simply fills out a short information form; and still others pay a percentage per sale. Continue reading ‘Affiliate Marketing Tips for Sucess’ »

Poor Sales Management Will Cost Your Company
Believe it or not, with poor sales management, your company can lose a huge amount of money. You see, the market is extremely competitive today, and if you don’t have the sales management that you need it can end up costing your company a bundle of money. Why? Well, without the right sales management, you won’t be able to keep track of contacts and leads, which means you’ll begin to miss out on great opportunities that could turn into important sales. When you think about how much poor sales management could really cost you, it can add up to be thousands of dollars each year, which is a loss that your company cannot afford to take. So, it’s about time you did something about this problem. You need to take some steps to improve your sales management and make sure that it doesn’t keep costing your company money it can’t afford to lose.

You Can’t Afford to Miss a Single Opportunity
When it comes to sales management, you can never afford to miss a single opportunity. Every single lead that you have is an opportunity to make a sale, and you cannot afford to miss a one of them. With poor sales management you can lose leads, forget about important calls and appointments, and even turn customers off because your company was not organized and ready to help them when they needed it. So, if you don’t want to miss any sales opportunities, then you’ll need to come up with a better way of sales management before your company loses so much money that it can’t function any more. Continue reading ‘Sales Management – Prophet Sales Management Software Will Boost Your Sales’ »