It’s an emerging debate that looks set to become more widespread in the future – which direct marketing method is most effective: traditional direct mail campaigns, or new generation email marketing?
Direct mail is sent to businesses and consumers every day and is used by a very wide range of organisations and industries. A mailing in the post, often accompanied by a letter, has become a proven and accepted way of targeting your audience, with consistent conversion rates of about 1-5%. However in recent years direct mail has attracted criticism over the environmental impact it can have, and the annoyance caused by misdirected mailings.
Email marketing using opt in data is less widely used at the moment, but is growing more rapidly in popularity than almost any other direct marketing tool. A growing range of good quality opt in, and in some cases double opt in lists are becoming available, as are a wide range of email broadcast services. But this new marketing medium has already been tainted by abuse and association with the practice of spamming or junk mailing.
So what are the relative merits of each of these contrasting direct marketing methods? (more…)
Advanced article marketing is an important part of internet marketing. So if you are a newbie, you might have some difficulties with starting successful article marketing to boost your online profits. In this case, this article is the perfect answer to your major article profits questions.
Advanced Article Marketing – What Does it Involve?
Advanced article marketing should include the following 3 vital steps for every article marketer:
1. Writing Intriguing Articles.
This habit is very important for more profits when it comes to using article marketing for promotion of your websites. Your article should not be only informational, but also intriguing and interesting for every reader. The more useful and practical your articles, the higher conversion rate of your resource box. (more…)
What is sales automation software and how to manage sales through sales management software?
Sales are always been the most important aspect of every company. If there are no sales, there is no profit and the company is bound to die. But on the other hand, if the expansion of sales activities is not managed properly, trouble is soon to come. For more than a decade, effective sales management is helped by sales force automation software.
Sales automation software belongs to the business class of software. It is similar to contact relationship management (CRM) software but unlike CRM, it focuses first on the sales process and then on managing sales contacts.
The sales automation software enables the representatives to gather information easily, they can follow up their leads and focus on the product line in collateral. In this way the whole team gets empowered and the team members remain connected to bring out the best possible output in a cost effective way.
There are hundreds of ready-made sales force automation software applications in the market and there are offers for companies of any size – from huge multinational corporations to middle-sized enterprises to the small shop on the corner. Also, there are solutions targeted for specific branches – consumer goods, technical sales, financial services, real estate, etc. (more…)
