Direct response television is a big deal at the moment, anyone who has turned on a TV recently has seen countless insurance adverts, gold selling adverts and small claims adverts. Direct response television is a great way of marketing your product and attracting new customers. Seconds after the ad has been seen the phone is ringing with a customer calling in response to it.
The important thing is how you respond to the call.
First of all, a good idea is to set a framework for the team. This means letting them know clearly and concisely what the objectives are and how they should go about them. The objectives should cover targets, reporting requirements, training dates and service level agreements.
A very important part of getting your response handling right is to make sure you have a well-trained call centre. You should make sure that you sort out all of the call-handling arrangements well in advance; these arrangements include cost, operating hours and staffing levels. Continue reading ‘Response Handling For DRTV’ »