Brand Story: IWC watches: to regain the business 70 years ago
IWC pilots who have designed products, watch chain is very long, because the pilot was not worn on the wrist, but on the outside jacket wear, so that when flying an aircraft can be very easy to look at the time.
As the world’s top 10 watches of the IWC into China two years and already have a lot of loyal customers. In the Portman hotel coffee shop, IWC President of Asia Pacific Yan-tin-er tells us a story. “It was a young man in Dalian, one day to bring a watch produced 70 years ago, is his grandfather left him. 6 months ago, he was out of a car accident knocked the side of the table deformed. Because was 70 years ago, a table, here do not know how to repair, it shipped back to Switzerland. Finally, we give only the table with gold trim, for he has created a unique in the world watches, he saw was very happy. In this a watch, we watch division with a full month’s time, this month, but only to repair the table. This is our attitude towards the content of our reasons for the high brand value. “In the Yan-tin-er view, the purchase of luxury items more to buy high-quality services, but also a worldwide service, you have to buy a table in London, to a problem in Paris, where it can be revised. It also took 30 years, 50 years can also be that the customer who is a supreme enjoyment and satisfaction.
“Luxury IWC watch is not you can see, but you can not see things. Whether moon display, or voice timekeeping functions, which contain a very complex math, you do not see, but you can feel it’s exquisite. So our customers must have a strong interest in the technology, even fanatical followers of technology. and in some cases customers will have 2-3 million in the country table, 35 years old, when he could buy our products, and then again a few years bought another, because our product line is very rich, classic, sports, and diving, and flying there will always be your very favorite products. ”
“We are not mass luxury, and we must ensure that the development of a better shop has been built.” While the luxury brand in China’s propaganda channel will naturally be different, luxury place more importance on marketing circles, often of some activities. IWC Swiss designer had just invited China to watch the process from start to finish the entire complex to the Chinese opinion leaders, fashion and leading journalists. IWC watches into China’s time is not early, Yan-tin-er has already done gradually cultivate the Chinese market, prepare, “Why in Europe, in Hong Kong, IWC development are particularly good, because we have had four or five decades in the local.” “I plenty of time, “he joked. He was 33 years old this year, is the company one of the youngest executives.
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