Sales Tips and Marketing Strategies

Great Mailing Lists

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If you asked people if they like to get “junk mail”, most people would say “no”. But don’t worry – people really don’t hate direct mail. $250,000,000,000 worth of goods and services are sold through direct mail each year in the US alone. And the total continues to grow. According to the Direct Marketing Association, it is growing at 8.6% a year, several times more than the growth rate of the economy. And it’s not just a few people. Last year over half of all American adults ordered something through direct mail. Continue reading ‘“does Direct Mail Work?”’ »

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If you are marketing on the behalf of your business or company, it is important that you are professional, confident and ready to be successful. Great direct marketing strategies can go a long way in bringing success to your business. You will be interacting with existing and potential clients on a regular basis so it is important that you are not only able to talk to them, but listen just as well. When you are able to connect with your clients rather than simply talk to them, you will be much more able to identify any problems that may arise and be better able to handle them.

Are you taking notes? If this is not a factor in your direct marketing strategies, you may want to consider making it one. By taking notes of the key ideas, you will be much better able to communicate with your clients and ensure that you are delivering the best information to them in regards to your business. Continue reading ‘Direct Marketing Strategies You Must Know for Success’ »

E-mail and SMS marketing are becoming more and more mainstream.

Social media is rapidly escalating in popularity as a marketing tool.

Printing and postage costs keep increasing.

You are probably wondering why even bother with Direct Mail. It’s antiquated and ineffective.

The USPS even has stats to support that opinion. In their annual Household Diary Study, they published that US households received 85 billion pieces of direct mail advertising in 2009, which was 15 % less than in 2007 and 2008.

So is there a future for direct mail? It appears there is!

According to the 2010 DMA Statistical Fact Book, 79% of households either read or skim junk direct mail advertising sent to their home. Within that 79% – only 38% are skimmers, with readers encompassing a whopping 62%!

That same publication also predicted that spending on direct mail marketing is expected to increase by more than $1 billion in 2010.

Why, if it’s so outdated? Continue reading ‘The Future of Direct Mail’ »

Discover the top 4 methods to create a highly effective, geo targeted specific marketing campaign enabling you to broadcasting your message when looking to reach out to potential customers in a certain postcode area. This includes the different advantages of sources of data, from Postcode Data Lists, Custom Maps, Geocoding and Data Licence Management.

When looking to communicate to a specific area, whether it be private residential, local authority or even parliamentary constituencies, read about the different ways to create a specific geographically targeted campaign and an explanation of each.

Postcode Data Lists – Postcodes are key to relating customer information to business services and essential to understanding operational efficiency. Typical uses include verifying and enhancing customer data, keeping critical systems precise and up to date, to ensure business reports are accurate and, of course, to optimise sales, service and delivery operations. Continue reading ‘Discover The Top 4 Methods Used To Geo Target An Audience’ »

Cosmetics is a huge worldwide industry. The use of cosmetics spreads from medical and professional reasons to its most common use as a day-to-day appearance aid. As a result of the huge business empire which coincides with the importance of cosmetics in our culture, there are a number of events worldwide each year to give businesses the opportunity to showcase their products and network with other businesses. Below are some of these exhibitions which can be found in Europe.

In-Cosmetics, Milan – This prestigious, well respected event in Milan sees the coming together of all of the leading figures in the cosmetic world. It is an opportunity to view all of the latest innovations in the cosmetic world, including the latest technologies and ingredients. The range of people who attend the exhibition includes suppliers, formulators and marketers. The event runs over three days and is renowned for its educational value to visitors. There are a number of seminars throughout the event covering issues such as future scientific developments and industry regulations.

Cosmetica, Hannover – This German trade show looks at all aspects of the cosmetics industry. This includes packaging, shop presentation and raw materials as well as the products themselves, including make-up and perfumes. The show is concerned not only with cosmetics, but also personal hygiene and beauty care. During a variety of presentations over the 4 days a number of new products and innovations will be revealed. Continue reading ‘5 Exhibitions for the Cosmetics Industry in Europe Annually’ »

Why a Multi-step Plan is Best

Very few people buy on impulse. Getting people to buy on impulse is called cold calling. It’s very difficult to do, and extremely cost ineffective. Also, people do not like to being sold things. Hard sell ads are not much fun to read, and even less fun to write, even though they can make a great deal of money. A softer approach is much more tasteful to the vast majority of buyers and sellers alike. Therefore, it is much more efficient to create a multi-step program for prospects to voluntarily opt in.

I did not invent the approach I am about to share with you. It is how the old direct mailers made their millions. It is proven and effective. As the saying goes, “if it ain’t broke, don’t fix it.”

There is no need to reinvent the wheel. Continue reading ‘The 3 Step Marketing Plan That Pros Use to Earn Millions’ »

If you are like thousands of other entrepreneurs, that want to work from home by having your own business, then you know you need business opportunity leads. Now is a great time to get involved with direct sales or multilevel marketing opportunities because it’s a hot subject right now. More and more people everyday are fed up with being told raise increases have been frozen, or worrying about when the next big layoff is going to be. In general, people are tired of being told “this is all there is”.

Business opportunity leads are the cornerstone that keep your business growing at a steady rate. You don’t just need leads, you need targeted leads. Targeted leads will increase your business at a much higher rate of speed. One of the main reasons people either fail, or don’t join business opportunities is because they think they will be cold calling, stopping people on the streets, or even having to take a chance of being rejected by their own families. Getting told no is not pleasant, so why not get business opportunity leads that are from people interested in what you are offering.

There are many ways to get good qualified leads available to entrepreneurs. Most businesses, online or off, have a website that showcases their products or opportunities. One way to bet good leads is by article marketing. Writing articles and submitting them to article directories will bring traffic that is interested to your website. This method words great, however it does require some work and time. Continue reading ‘Business Opportunity Leads’ »

It’s the ‘human’ touch to direct marketing that keeps The Cobra Group a class apart from peer companies, in all respects.

Human Commercialâ„¢ – a marketing methodology that Cobra Group has developed over the course of years has been making things tick wonderfully for the company, its many clients and its customers too. Working on an organisational level, the company deals with thousands of customers every day in different parts of the world. From the initial days itself, the prime focus has been on making things work directly with the customers, on a face-to-face level. And the Human Commercialâ„¢ method also helped the company and its clients in doing away with dependence on the inanimate, conventional media for advertising products and services.

The personal interaction that Cobra representatives establish with the customers helps them get a clear idea of the needs and requirements of each and every individual customer and then plan the marketing move accordingly. Every presentation is made to the customer in the form of the Human Commercialâ„¢ and this human touch to marketing translates into effective and quality-driven customer acquisition for the clients.

Continue reading ‘Cobra: The 'human' touch to direct marketing’ »

To really learn about direct marketing and how you can use it to better your business you should first understand what direct marketing is.

According to Wikipedia, direct marketing is defined as “a sub discipline of marketing focused to driving purchases that can be attributed to a specific call to action”. This marketing discipline can include and medium that allows you to communicate directly with customers. Some examples of direct marketing include, direct mail, email, newspaper, radio, television, and of course the internet.

The main focus of any direct marketing strategy is to increase the number of customers that respond to your marketing campaign or “response rate” while also trying to decrease the cost of advertising. Increasing customer response to your advertising will accomplish two very important things. One, increase the number of sales leads generated by advertising, and two, further establish business name recognition. Continue reading ‘Learn About Direct Marketing’ »

It’s an emerging debate that looks set to become more widespread in the future – which direct marketing method is most effective: traditional direct mail campaigns, or new generation email marketing?

Direct mail is sent to businesses and consumers every day and is used by a very wide range of organisations and industries. A mailing in the post, often accompanied by a letter, has become a proven and accepted way of targeting your audience, with consistent conversion rates of about 1-5%. However in recent years direct mail has attracted criticism over the environmental impact it can have, and the annoyance caused by misdirected mailings.

Email marketing using opt in data is less widely used at the moment, but is growing more rapidly in popularity than almost any other direct marketing tool. A growing range of good quality opt in, and in some cases double opt in lists are becoming available, as are a wide range of email broadcast services. But this new marketing medium has already been tainted by abuse and association with the practice of spamming or junk mailing.

So what are the relative merits of each of these contrasting direct marketing methods? Continue reading ‘Direct Mail or Email Marketing?’ »