Model 6262 & 6264: In 1965, model 6262 replaced the model 6239, while the model 6464 replaced the model 6241. These models were an improvement over the earlier versions as they utilized a new Valjoux 727 movement.

Model 6240: It was a completely new model, also launched in 1965. Its unique feature was its screw down waterproof pushers making it waterproof to a level of 165 feet. It was also the first Rolex Daytona watches that had “Oyster” engraved on its dial.

Model 6263 & 6265: Introduced in 1971, model 6263 was an improved version of Model 6262, while model 6265 improved upon model 6264. These improved versions featured the new screw-down waterproof pushers. They were also the first Daytona models to use a new larger Triplock winding crown.

Model 16520/16523/16528: These models include the new Oyster Perpetual Cosmograph Daytona, launched in 1988. While the tachymeter scale present in these models calibrated to the usual 200 units per hour, it was soon thereafter upgraded to 400 units per hour (as can be found in all current Daytona models). The only difference between these models was that while model 16520 was available in stainless steel, model 16523 was available in a combination of stainless steel and 18k yellow gold (two-tone) and model 16528 was available in 18k yellow gold only. These models were powered by caliber 4030 Zenith El Primero movement, which gave them an edge over previous models in terms of performance.

Model 16518: Rolex launched a new Rolex Oyster Perpetual Cosmograph Daytona watches model in 1992, which was made available only in 18k yellow gold. It also featured a leather strap and safety deployment clasp. It was different from the earlier models due to its bezel, which sported small triangles in place of small dots pointing to the individual calibrated numbers.

Model 16519: Introduced in 1997, it was similar to model 16518, the only difference being that it was made of white gold.

replica watches,replica tag heuer watches,replica rolex watches

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Direct mail can be as basic as a postcard or a letter on letterhead, or as complex as a full “shock and awe” box that has lots of stuff in it that gets your prospect really engaged like CDs, DVDs, MP3 players, books, magazines and just about anything you can fit in the box as we learned when we put a straight razor (sans blade), a shaving brush and more in our boxes that we mail out.

I sent out about 18,000 direct mail pieces last month, and I re-learned a few lessons, just like I always do. Maybe I can save you a few dollars, and a few lessons by sharing some of the most important things I’ve learned over the years about direct mail. And most importantly, if you’re not doing any direct mail, now is the time to start! Almost everyone else has backed off of it due to cost, and now you can swoop into people’s mailboxes and take new customers!

Below is a list of 10 very important things you should pay attention to when sending out direct mail:

10. Differentiate Your Marketing Piece – if it looks like everything else, it’ll get handled like everything else (put in the trash)

9. Your Mailing Should Have a Single Purpose – don’t ask your reader to do too much, they simply won’t. If you ask them to download a report, then go to a different website, then call your 800 number, then…. get the point? One thing. Really. One thing is all you should ask them to do.

8. Provide Several Ways for Prospects to Respond – Give them every conceivable way you can think of to reach you. Phone, email, fax, carrier pigeon – whatever it takes! The worst thing that can happen is that your mailing piece gets your prospect all hot and bothered, but at the time they want to respond, they can’t. For instance, what if they are reading your mailing piece but have to run out the door to a meeting. If you only give them a website, then they’ll have to wait until they return (which will probably never happen). If you give them a phone number to call, they’ll have the opportunity to call you while they’re running out the door on their way to their next meeting. Seriously think this through, mailing is expensive, particularly with stamps costing almost 50 cents each, you don’t want to blow any opportunity you get for someone to respond. (and YES many people have tested it and time and time again LIVE stamps outperforms metered mail or bulk mail. Buy crazy looking themed stamps, and put as many as you can to get to your postage amount. 2-4 stamps, crooked (seriously), makes it look like you really wanted this piece to get out to the person opening it.)

7. Measure the right metrics – ROI is all that matters. It doesn’t matter what percentage of people respond, or how much the mailing cost you to send out. The only thing that matters is if you made money in the end or got new leads to work (whatever your goal from the piece is).

6. Test, Test, Test, Test… – you get the picture. Simple things like how many people are in a photo, whether they are male or female, old or young can change the response of a piece. There is no magic answer, just test.

5. One Mailing is NOT Marketing – one mailing is a test. On average it will take you 7-9 times to get a prospect’s attention. Don’t mail the first piece, get no response and then give up. Whatever the response on your first piece, it will usually increase exponentially on each additional piece.

4. Include a “Call to Action” – You’ve got to tell people what to do when they read. Don’t just tell them all about your products and services, you’ve got to give them written instruction on what to do next. For example: Call us today for a free consultation and a complimentary $50 gift card just for inquiring! Or something that tells them exactly what to do. If you don’t tell your prospects what to do, they won’t do anything and they’ll move onto the next piece of mail in the pile.

3. Keep a Recognizable Element to All Marketing Pieces – if you’re going to all the trouble to mail people multiple times, make it known that you’re the same person or company that’s been trying to reach them, and that you continue to try. If you send out 7 – 9 pieces that don’t have a common element, you will not have as good of a chance at being recognized. Think about it, wouldn’t it peak your interest if you saw the same logo, photo or slogan in your mail box 5 or 6 times in a short period of time?

2. Personalization – How many mailing pieces do you read that say “Dear Valued Prospect/Customer/Client.” Right, none. Don’t be lazy, don’t be cheap, personalize as much as you can. You can certainly personalize letters, and now even graphic postcards are becoming easy to personalize. If you need a source for this, let me know. Also, I’ve been testing Personalized URLs or “purls” for short, that contain the prosect’s name in the web address, for example: www.DOMAINHERE.com/John.Doe and then I send it to John Doe. The good news here, is with any proper Purl system, whether John Doe contacts you once he reaches your site or not, because he entered in his unique URL, you get a record of his visit. So, even if he’s shy and doesn’t respond, you know he was interested enough to visit the site and then you can take a few more shots at him with follow up letters. This is a great strategy to pare down a list. Suppose you have a starting list of 2000 people. If 3% of the people come to the Purl page, that would be 60 people. It’s a lot cheaper to pound away at 60 prospects that have indicated they are interested, than it is to keep mailing to 2000 people who you have no idea are interested or not.

1. Don’t rely on one marketing Method – Direct mail is a great COMPONENT, not the single solution. The same can be said for Websites, SEO and Pay Per Click, Email, Ezines, Display Ads etc. Use multiple media and track their responses separately. If you want the easy way to do this, assign different 800 numbers to each piece of media (1 for the website, 1 for the postcard, 1 for the phone book ad, 1 for each magazine or newspaper ad that you place, etc).

Nick Nanton, Esq., The Celebrity Lawyer, publishes the Celebrity Branding ezine monthly covering branding, marketing and business growth topics that every business, start-up to international powerhouse, needs to know. If you’re ready to become a celebrity in your business to lock out your competition and make more money, get more FREE info now at http://www.celebritybrandingagency.com/.

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It’s bad enough that you have to take risks when you leave the house, but one thing you really need to be mindful of is the amount of risk, or perceived risk, you’re making your prospects take.

Especially new prospects who aren’t familiar with you.

Minimizing your customer’s risk isn’t just something you hear bantered about because “people say you should do it,” it’s something you really need to pay close attention to.

Especially nowadays when it comes to ordering stuff online. And especially if you’ve never done business with a prospect, or if you’re new in business in general, you really want to make people feel at ease about working with you.

So let’s talk about a couple of ways of doing this:

1. Testimonials. Most people think testimonials just credentialize your product, but they also speak to your integrity and your work ethic. That’s why they’re so important. And that’s also why having “big name” testimonials isn’t enough.

See, your prospects aren’t stupid. They know if some big-name guru gives you a testimonial, that guru didn’t spend one thin dime with you. In fact, in many instances, you effectively paid them! So while the quality of your product MIGHT be represented, your business ethics aren’t.

If you’ll notice, the lion’s share of the testimonials I have all over my website are from regular entrepreneurs. People slugging it out and fighting the good fight every day just like you and me. These are the folks who scrutinize things under a microscope.

Passing their test means a lot, because I’m not “hooking them up” with jack! They’re paying their way and they’re working hard for their money so they aren’t messing around.

2. Guarantees. When you give a guarantee, you effectively reduce your prospect’s financial risk down to zero.

I have yet to see a client of mine NOT make more money by giving a stronger or longer guarantee.

And frankly, if you aren’t giving a guarantee, a customer has to start wondering, “Why not?”

I give very liberal guarantees on my products, and when my book comes out later on this month (”How To Make Maximum Money With Minimum Customers”), I’m so convinced it’s going to be one of the most incredible manuals ever released, I’m actually going to be offering a Lifetime Guarantee on it!

Oh sure, we’ll get a couple of weasels who’ll try and rip us off, but I don’t care about them. I care about the thousands and thousands of people who don’t know me or have never ordered anything from me, who are looking for some kind of genuine reassurance about what they’re spending their money on.

These people are VERY important to me and I want them to be as comfortable doing business with me, as they’d feel if they were walking into my corner store and shaking my hand in person.

Keep these simple, yet critically important things in mind when it comes to dealing with your customers — especially new ones.

Oh, and never drink and drive.

Have a great weekend and…

Now go sell something, Craig Garber

Craig Garber is the author of “How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies ANYONE Can Use!” This book reveals the strategies Craig used to make over $578,000 with a small online list of less than 5,000 names. To download three free chapters of Craig’s book, go to http://www.kingofcopy.com/max

Craig is also the publisher of the most cutting-edge offline direct-marketing newsletter, Seductive Selling. Seductive Selling is read in 13 countries and has been published monthly for the last four years. Make sure you take a free test-drive of Seductive Selling at http://www.kingofcopy.com/ssnl

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Sometimes just a little bit of a change in the way you phrase your message can make a big difference in how people respond to it.

To show you what I mean, go back to the title of this article, “When You Mail Your Next Postcard.” Notice that I didn’t say “If you mail a postcard.” I’m presuming that’s exactly what you’re going to do.

And that’s how you should approach the text and tone of your next message. Work from the assumption that your audience will do business with you. Of course, they’ll do business with you. Why should they go anywhere else?

Writing in this manner may seem a bit presumptive at first. But, I assure you it’s well worth your time to cultivate this very profitable habit.

Using this type of wording needs to become a habit. It needs to be the way your write automatically, without hesitation. In a very real sense, it’s about writing from the perspective that there is no other effective alternative for your reader, but your firm.

Go head, use the phrase “when you contract with us,” “not if you contract with us.”

Not only that, use persuasive logic that creates a natural conclusion that doing business with you is a sensible action. So, use phrases that lead your reader to where you want them to be. Words such as “undoubtedly,” “as you can clearly see,” “without a doubt,” as well as “it’s clear that . . .” give you a subtle edge in encouraging your audience that contracting with your firm is the proper action.

When you pepper your sales text with these words, you’re creating a natural mindset with your reader that your service is the only logical choice for him. And when you couple this with an effective call to action, you’ll soon discover that the combination works like gangbusters.

The whole process is called “subliminal” writing. This method of writing can be compared to planting a seed in the mind of your audience that eventually germinates into the idea of using your real estate investment service. When (notice the wording!) you do this, your response rate will increase. Guaranteed!

If you doubt me on this, just take the direct-mail material you have lying around your house. Take out a highlighter. Now read through at least one advertisement, preferably two or three. Whenever you come across such language as “when” “without a doubt” or any other phrase that “assumes” the outcome the marketing desires, highlight it.

When you perform this simple exercise, you’ll get a much clearer idea of what I’m talking about. Not only that, but you’ll be accumulating a list of words and phrases for possible use in your future mailings as well.

When you use this technique, you’ll no doubt be persuading your audience, beyond a shadow of a doubt, that the clear, logical choice is to call them. When you use this technique, you’re clearly providing them with a logical platform – one that favors your business.

And isn’t that what every business attempts to do.

I almost forgot, I would like to invite you to claim your Free X-Factor profit files and 15 Free web 2.0 blogs a $375.91 value. Mark Bradley – The Real Estate Web 2.0 Guy and The X-Factor Real Estate Web2.0 Secrets

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However, there are times when going with a humble postcard makes a lot of sense. No one knows this better than retailers. If Nordstroms, for example, wants to announce a shoe sale, they don’t send you a letter in an envelope that you have to tear open. They’ll mail you a postcard that instantly screams “Get 15% off on all women’s shoes! Sale ends March 15!”

Yes, retailers know that postcards get read. But you don’t have to be a retailer to put these easy-to-produce, low cost self-mailers to work. You can use a postcard accomplish the following goals:

- Cost-effectively re-contact non-responders to your previous mailings and urge them to act
- Create an inexpensive monthly marketing campaign
- Drive people to your Web site with a special offer
- Tease prospects — let them know that they should be on the lookout for something valuable coming in the mail
- Announce a private sale for recipients of the postcard only
- Thank customers for their business
- Remind customers to do something: “Get ready for summer,” “Rotate your tires,” you name it

Want to give postcards a try? Here are seven tips to remember:

1. Use first class postage.
You get fast delivery and you can get your undeliverables returned. This keeps your list clean. (Be sure to imprint the words “Address Service Requested,” as per United States Postal Service requirements, to take advantage of this service.)

2. Use a straightforward headline.
Make it pop and make sure it includes a benefit. The headline is tremendously important.

3. Keep your message short.
Don’t try to squeeze in a ton of body copy onto the postcard.

4. Two colors are often sufficient.
Generally speaking, if your budget is tight, there’s no need to spring for four colors. I’d rather mail more frequently in black and red than less frequently with four colors.

5. Use the right kind of paper.
Bright white, 80 lb. linen stock is a good place to start. No need for a gloss finish unless you’re running four color.

6. Choose the right size card.
You have many choices. A good basic size is 5-1/2˝x 8-1/2,˝ but you can go bigger or smaller.

7. Encourage recipients to hang on to your card.
If appropriate, run a bold little line at the top that says “Be sure to save this card!” Amazingly, some people will!

Ivan Levison is an award-winning, direct response freelance copywriter. Download a free copy of his new report, “101 Ways To Double Your Response Rates!” at http://www.levison.com/subscribe Contact Ivan any time at ivan@levison.com

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That’s right! It’s that crucial period when your reader gets his first look at your message. In those brief 30 seconds (at most) he either decides he’ll read on (still with no guarantee of action, though) or he’ll toss it the card in the trash.

Which is it going to be?

And how can you ensure that he’ll hang on to it?

No one can say with extreme confidence that if you as the mailer do A, B and C that he, as the reader, will keep on reading. But there are several steps you can do to increase the odds that those crucial 30 seconds move in your favor.

1) Make it memorable.

Do what it takes to make your copy and your postcard stand out. One writer has called this the purple cow effect. When you drive in the country you’ll pass cow after cow. And every single one of them is black and white, brown or some variation of that. But when you pass a purple cow, you’ll stop your car and say “Wow!”

You want your mailing to be the “purple cow” of direct marketing. That may mean you take the idea of personalization to a whole new level. Instead of typing out a long letter, use a black felt pen, write a quick “personalized” note and then get it reproduced at you local office store on card stock. Guaranteed your postcard will stand head and shoulders above all the others out there. Poof! Instant purple cow.

2) Make your offer convincing.

You can be that purple cow, but if your offer fails to convince your reader of your sincerity and the effectiveness of your firm, it won’t mean a hill of beans (or even a hill of purple cow dung!). So once you’ve decided how you’ll be memorable, decide exactly how you’ll be convincing.

3) Remember that enthusiasm is contagious

You’ve probably heard me talk about this before. But it’s so true and so essential, I just have to mention it -at least briefly – again. If you can’t write with enthusiasm about your service, don’t expect your customers to feel any enthusiasm for it. And if they aren’t stirred -even a little – they’ll never pick up that phone to call you for more information.

That’s a tall order to fulfill in the first 30 seconds of a mailing. But among the various elements you’ll use – the headline, the P.S. and well-placed and well-written sub headlines, you can discover that 30 seconds is long enough to keep ‘em reading.

Yes, you can get your reader’s attention in this short of time. And once you have it, then you can knock their socks off with your valuable – indeed, one-of-a-kind – service.

Go ahead. Go be the purple cow of direct mailing!

I almost forgot, I would like to invite you to claim your Free X-Factor profit files and 15 Free web 2.0 blogs a $375.91 value. Mark Bradley – The Real Estate Web 2.0 Guy and The X-Factor Real Estate Web2.0 Secrets

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Sharing information with potential customers is extremely important. That is why they internet has done so well. People can go online and type in keywords to get information about anything under the sun. However, brochures offer a way for them to have that information readily available. You can mail your brochures even to people that searched for your information online.

You can offer them in a variety of location such as other businesses and convenience stores. If you look around at hotels and other convenient locations for travelers you will see they have display racks full of brochures. People can help themselves to all of those that they want to read more about. You do want to keep these areas where you have your brochures full though. If they are out then that is a good indication that people are interested in what your business is all about.

To help you determine if your brochures are really helping you to get sales, you can include a coupon on them. This can be for anything you want to offer them. It is a way for you to track how well this form of advertising is doing out there. You may want to put an expiration date on your coupons though. This will help to create a sense of urgency about them. Then a consumer is less likely to put your brochure aside without taking action.

To get the best results from your brochures they should have a technical side to them. However, you also want the information to flow very well. Don’t make it too dry and just factual information listed because people will quickly become bored with it. The information should transition well and you can always use bullet points when you want to add a list to it.

Don’t underestimate the power that brochures can offer for your business. Too many times the focus these days is only on ways to market a business online. You want to continue to offer forms of offline contact too and this is a great way to make sure that is getting done.

Resources: http://www.fastcolorprinter.com and http://www.fastcolorprinter.com/products/brochures.html

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Are you taking notes? If this is not a factor in your direct marketing strategies, you may want to consider making it one. By taking notes of the key ideas, you will be much better able to communicate with your clients and ensure that you are delivering the best information to them in regards to your business.

What about your approach? Establishing an effective approach with your clients can go far in bringing success to your company or business. Direct marketing strategies can be any number of things. Whether you use the internet, billboards, phones or face-to-face communication, never rely on one single method to reach people. Take advantage of the many outlets available to you and find the ways that work best for you when it comes to attracting clients. You may have to test a few different methods before you find what works best but don’t give up, success is possible if you remained determined. For more information on direct mail check out offline arbitrage

The website www.offlinearbitragereview.com/ gives users an inside look at the Postcard Fusion product and how to set up a direct marketing campaign. The focus is primarily with postcard marketing, but it also provides invaluable tips to help with working from home, direct mail efforts, and marketing campaigns.

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Social media is rapidly escalating in popularity as a marketing tool.

Printing and postage costs keep increasing.

You are probably wondering why even bother with Direct Mail. It’s antiquated and ineffective.

The USPS even has stats to support that opinion. In their annual Household Diary Study, they published that US households received 85 billion pieces of direct mail advertising in 2009, which was 15 % less than in 2007 and 2008.

So is there a future for direct mail? It appears there is!

According to the 2010 DMA Statistical Fact Book, 79% of households either read or skim junk direct mail advertising sent to their home. Within that 79% – only 38% are skimmers, with readers encompassing a whopping 62%!

That same publication also predicted that spending on direct mail marketing is expected to increase by more than $1 billion in 2010.

Why, if it’s so outdated?

It seems that even with the widespread use of emails, texting and social media, the average consumer has a soft spot for direct mail. Almost 75% percent of consumers say they prefer to receive promotions or offers by mail, compared to 18 percent who prefer e-mail for such communications.

So why do consumers prefer mail?

* It’s familiar – it has been around for awhile (the first modern mail-order catalog was produced in 1872)
* It’s less frantic – no flash animation or demands for immediate response
* It’s convenient – mail can be taken anywhere and read at leisure
* It’s extremely versatile! – it’s much easier to be creative and set yourself apart through mail than with a formatted HTML or text message

E-mails and Texting are great marketing tools, however many marketers aren’t targeting their audience enough and consumers are finding their in-boxes are just getting too cluttered. They spend most of their time deleting e-mails rather than reading e-mails promoting genuine business offers.

According to a study commissioned by Pitney Bowes, 31% of consumers are less likely to discard unopened mail than they are to delete unsolicited e-mails (53.2 %).

If you aren’t totally sold on direct mail as an effective marketing medium, consider this – in 2009 the average consumer received 24.7 pieces of mail per week. That’s the fourth straight year that shows a drop in volume. At the very least this means there’s less of a crowd to stand out in.

By using a less crowded medium, you’ll find improvement in your response rates. Response rates will further improve if you can identify your target market and personalize your message. You can even try combining it with a Telemarketing, Opt-in Email and/or SMS/Texting campaign. Give the recipient something that’s visually appealing and tangible. Something to hold in their hands which gives them a definite call to action. Visit our website… Call us now… Text the following word to this number…

Many feel that Direct Mail is a thing of the past. However, if you target properly and are creative, it is still a useful and relevant medium to reach out to your customers.

Greg Rubin is the Senior List Broker at Prospects Influential Inc., a respected direct marketing list brokerage company with 32 years of experience in the Direct Marketing and List Brokering industry. We invite you to visit our website at http://www.prospectsinfluential.com for more information on Direct Marketing and how we can help improve your Direct Marketing Campaign results.

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When looking to communicate to a specific area, whether it be private residential, local authority or even parliamentary constituencies, read about the different ways to create a specific geographically targeted campaign and an explanation of each.

Postcode Data Lists – Postcodes are key to relating customer information to business services and essential to understanding operational efficiency. Typical uses include verifying and enhancing customer data, keeping critical systems precise and up to date, to ensure business reports are accurate and, of course, to optimise sales, service and delivery operations.

Custom Maps – In addition to the standard range of Postcode maps offered, consider a printed business map made to your specific requirements. These maps can cover any area you want to target and can provide a wide range of information from Postcode boundaries to local authority boundaries to your own business information such as office locations or sales territory areas.

Geocoding – One of the easiest ways to map your own customer data is by geocoding – the process of adding grid references to individual address records. The easiest and most cost-effective way of doing this is by using a Postcode in your own data and matching it to a Postcode grid reference database to determine your records position.

Data Licence Management – Harness a wide range of business information from trusted worldwide companies including Ordnance Survey, ONS, Royal Mail, Experian and many more services that centralise your data supply and reduce licence fees.

By accumulating data at the level of postcode regions, this makes it simple to spot trends and relationships throughout a company’s active market that other sources of data would not be able to demonstrate, enabling your information requirements to come to life and provide an invaluable insight to help you target residents or business to send information to, or simply to display geographical data as a map or reference point.

Visit http://www.map-logic.co.uk for advice on UK postcode lists and postcode maps.

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