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Captive Marketing & Direct Mail Marketing: is it Your Choice?

Every once in awhile a light bulb goes off in someone’s head and a new marketing concept is born. One of the more recent “opportunistic” marketing methods is marketing to you when you have no choice.

Imagine yourself in a very small metal room with 10 other people. The doors close and you have no way of escaping this room for a minute or two. While locked in with these strangers you are exposed to various commercials for different products appearing on a video screen right in front of you. The doors finally open, and you are allowed to leave.

Sound like a nightmare (or Marketing Executive’s dream, perhaps)? Well, it’s actually reality; it’s your experience if you use an elevator in any one of a few hundred buildings across the United States.

Captivate Network has installed over 3,000 flat-panel video monitors in elevators across the country. Business professionals use these elevators every day and while in that big metal box with nothing to do, a video screen flashes to life and sales pitches fill the room. After all, what are they going to do? Haul up 60 flights of stairs? Likely not. Continue reading ‘Captive Marketing & Direct Mail Marketing: is it Your Choice?’ »

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Posted by morgan on January 30, 2010 at 11:07 pm under Marketing-Direct.
Tags: Captive Marketing, Direct, Direct mail, Direct Mail Marketing, Mail, Marketing
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Maximize your Mortgage Direct Mail Results by Increasing Your Postal IQ

Youâ€™ve started the day with a sales rally and the pep talk of your life. All of your agents have come in for the start of an important new campaign. They have reviewed the direct mail piece your provider sent earlier in the week. Theyâ€™re educated on the products. Theyâ€™ve never been more ready to sell. Every thing and every person is in place.

And the phones are silent.

Itâ€™s a mortgage brokerâ€™s nightmare. You invest in direct mail marketing, and the responses donâ€™t come in when you expect they will. Experience tells you that once the letters are mailed, you have no way of predicting when theyâ€™ll arrive in mailboxes, much less where theyâ€™re stuck at this moment. The success of your campaign is at the mercy of a system that appears to send mail through a time warp with variable results.

Lucky for you, thereâ€™s actually nothing so mysterious about the U.S. Postal Service. It works as a well-oiled machine that efficiently delivers billions of pieces of mail each year. The system tracks the location of each piece of mail from the time it is dropped by the sender until it lands in the local mail carrierâ€™s hands on the way to its final destination. Working with a direct mail provider who understands these systems and puts them to work for you can help prepare you for the times the phones actually start ringing. And when you are prepared, you will have the ability to maximize your profits. Continue reading ‘Maximize your Mortgage Direct Mail Results by Increasing Your Postal IQ’ »

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Posted by morgan on January 28, 2010 at 9:07 pm under Marketing-Direct.
Tags: Direct, Increasing, Mail, Maximize, Mortgage, Postal, Results
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Sales Tips and Marketing Strategies

Archive for the ‘Marketing-Direct’ Category

Captive Marketing & Direct Mail Marketing: is it Your Choice?

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Maximize your Mortgage Direct Mail Results by Increasing Your Postal IQ

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