Sales Tips and Marketing Strategies

One of the best ways to become the guru and get massive success is to create your own market. This can be done through building list that rust you and willing to be on your list for a long term. You want to make serious money online? A mailing list is the way to go. For those from traditional network marketing businesses, what does your upline tells you? Make the list of all the people you know right? because without the list you have no business.

This is no difference online at all. Generating leads, or list building should be your primary concern as an online marketers and put less time promoting bunch of affiliate links. My friend buying leads, the next magical e-books or downloading bunch of digital products will not easily solve your marketing problem soon. Recently I came across an automated system called Triple Your List that gives you: Continue reading ‘Are You Building Your Own Subscribers List Yet? Did You Know The Secret Of Success On Line Is Having Loyal Subscribers?’ »

I’ve been receiving this question from my clients: “What choice would be better? Should I go for dental marketing online, or dental marketing offline?” My answer to this question is both and/or neither. It would be your choice if you go for either online or offline dental marketing. These dental marketing strategies have their own advantages. Be it online or offline dental marketing, you have the choice. In this article I would discuss to you the benefits of such dental marketing strategies.

Dental Marketing Online :

The way I see it for the next three years, the big possibility is that dental patients would go for dental marketing online, where they will get in touch with their dentists through the Internet. Let’s estimate that to around 80% of the patients reaching and finding their dentists through the World Wide Web. Think about this. If you throw a question to around 100 people, asking them where they would get their directions, research information and choose new service provider, roughly around 80 to 90 of them would say “I just had to google it”. Why? Going online would spare them the time going from one location to another. Let’s say, for example, if a person would like to see the latest version of a certain cellphone. Wouldn’t it be much easier for him to just go and check it out in the Internet in the comfort of his own home, rather than go to his local shop a few miles away? This would save him time and energy. This is just like dental marketing online. It would be much easier for dental patients to reach their respective dentists on the Internet. This would save them the time and energy that they would need to go from their home to their dentist’s office. It just takes a click of a button to reach their dentist!

Continue reading ‘Dental Marketing Online or Dental Marketing Offline: a Choice for the Dental Marketer’ »

In latino marketing for dental practices, we have three kinds of herd. The first herd in latino marketing for dental practices is the current patient base and inactive patient base (which should be nurtured and offered more services every single month). The second herd in latino marketing for dental practices are our friends, family, and all the business owners (whom we go on the other end where they call us and we write our checks to). Now, let’s take a look on the third herd in the business.

The Third Herd In Latino Marketing For Dental Practices:

The third herd in latino marketing for dental practices is the “interested but not ready herd”. They are your lead. Previously in my other articles I talked about lead generation marketing. Now let’s say we’re going after cosmetic dentistry, and we call on a certain patient and ask this question: “Are you in any way embarrassed by your smile?”. And then we have this article that gives them two options: first option is they can call directly to the office for consultation; and second option is they can come in and get them to call toll free order message hot line number or go to a website to get a frequency awareness report. Then that group of people builds up in number in your list as time goes by. But you have to accept the fact that there are some people on that list who just will never show up in the end. But the beauty about marketing with these people is we know that they’re interested! And this is why they requested for a report, showing interest of whatever it is that you’re offering to them. So you can have headache sufferers; you can go to implant patients; you can do cosmetic dentistry; anything you can do in your latino marketing for dental practices. You can have the option of mailing them until they ask to get off your list, or after 18 months minimum and they drop off and you just get rid of them.

Continue reading ‘Latino Marketing for Dental Practices: Nurturing the Third Herd in Your Latino Dental Practice’ »

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One of the challenges in dental practice marketing for dentists is on keeping a constant flow of patients in their practice. A lot of people realize that after a long time of really working hard of providing great service, unfortunately you can’t deny that even the greatest dentist in the world will go broke without a constant stream of new patients who pay, stay and refer. So how do you deal with this in dental practice marketing? I am going to share with you strategies on how to deal with such a challenge. You need to develop good strategies or steps to follow for you to be able to be successful in your dental practice marketing business.

Strategy 1: Create A Constant Stream Of Specific High Quality Patients

Your job is to create a constant stream of specific high quality new patients. You should attract the precise type of patients that you want to come into your practice, who accept your treatment recommendations (and if these patients refer as well), this is going to be a good start. It is vital for you to keep new fresh patients coming in in your dental practice marketing business.

Strategy 2: Reactivating Patients

What I like my clients to do primarily is go after a hidden goldmine. The hidden goldmine within your practice is always the inactive and unfinished treatment base.The best way to do this in dental practice marketing can be done in certain ways: you can send out 3 step to 4 step direct mail campaign; offer your patients credits towards any cosmetic dentistry ( credit any kind of whitening,etc.); do voice broadcast to your patients’ homes or phone calls (which always works tremendously); or you can also go for e-mails ( the use of e-mails as a multimedia approach is one of the most powerful way to do it!).

Continue reading ‘Dental Practice Marketing: How to Have a Constant Flow of Patients in Your Dental Practice’ »

In your dental practice marketing, you have to start your business right. You should be able to know how to make your practice go along with your dental practice marketing business. Doctors ask me: “How do I know where to start with your marketing?”, and “How do I know if my practice can be helped with marketing?”. I gave them a round about answer which explains what you really need to think about in dental practice marketing instead of being misled by a consultant or marketing representative. Here are two specific measurements which helps me objectively coach my clients on their practice.

1st Measurment: Taking The Referral Ratio

You need to consider the Referral Ratio in dental practice marketing. To obtain this raito, just take the total number of referrals you received last year and divide it by the total number of active patients you have. In formula, it is written as:

Referral Ratio = (total # of referrals received last year)

(total # of active patients you have)

Take for example, if you have 300 referrals and 1000 active patients:

Referral Ratio = (300 referrals) / (1000 active patients) = 30%

Continue reading ‘Dental Practice Marketing : a Marketing Strategy’ »

In the dental marketing seminars that I hold, people often ask me how to achieve big money in the niche of dental marketing. You see, some people may be successful in their business, yet others may not. So what does it take to be successful in the dental marketing business? In my dental marketing seminars, I tell them that to make big money in the business and be successful, take up speed! The way to make big money and more of it in life, in any kind of business there is, has always have to do something with how fast you manage things in your own business. What I tell them in my dental marketing seminars is that if you want to have more and more money, then you need to do the necessary activities that enables you to have more of it faster. This is simple, all you need to have is strategy.

Continue reading ‘Dental Marketing Seminars: the Importance of Speed in the Dental Marketing Niche’ »

As a dental marketing consultant, I hold dental marketing seminars that would teach dentists on how to market Invisalign in their profession. Invisalign is a solution offered to patients who want to achieve a whiter, stronger teeth. But in dental profession, there is always a challenge on how to market our solutions to our patients… and marketing Invisalign would bear the same challenge for dentists. In my dental marketing seminars, I always tell my audience that marketing Invisalign successfully in their practice is achievable through two ways: first is have a staff that’s well-trained to handle patients, and second is hold an Invisalign open house. In my dental marketing seminars, I define these two ways in detail so that my audience will have a clearer view on the subject matter.

Continue reading ‘Dental Marketing Seminars : Marketing Invisalign’ »

Affiliate marketing is easily the most profitable but also the most misunderstood online money making activity. The majority of people who try affiliate marketing do not make a cent, in fact it will even cost them hundreds of dollars and many hours.

There are a few factors that contribute to this result. First of all is the amount of information available relating to affiliate marketing. There is so much information and so many products available that the novice becomes totally confused.

Continue reading ‘Why most new affiliate marketers never make a cent’ »

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When you are sending out your next email campaign you should take a moment to review how you are using links in your email message. Remember when we are talking about links we mean the text links and not images or buttons within your email content.

Here are some useful tips to use in your next newsletter or announcement:

Links should be obvious and clearly marked meaning they should follow standard colors so they stand out from the actual content. This way you make sure if readers are just scanning they will see them.

Try to avoid the “click here” variety so links can be more relative. Example: Do you need help marketing? links to: http://www.needhelpmarketing.com
Using this technique will definitely lead to more clickthroughs, because you are asking the question and then linking directly to the answer this way.

Continue reading ‘Best way of using Links in Emails’ »

As more businesses invest more time and money into social media marketing (SMM), it’s important to understand not only the benefits but also the processes for planning and implementing a successful SMM campaign to maximise return on investment.

Businesses are embracing social media and social media marketing as part of their broader marketing strategies far more readily these days. This is encouraging to see, especially among corporates who are typically resistant to change and frequently have trouble adapting rather time-consuming and cumbersome bureaucratic processes to the relatively fast pace of the online environment.

Of course, there are challenges other than administration to overcome when it comes to social media. For a start, social media is about conversations and personalities. You are vying for your users’ attention – so if you don’t engage them with a really great personality or brand that they personally want to endorse – you’re going to get lost in the din and are losing out on potential “ambassadors”.

Continue reading ‘Tips for getting social media marketing right’ »