Sales Tips and Marketing Strategies

Ok so what is a sales lead?

Wikipedia describes it as: the identification of a person or entity that has the interest and authority to purchase a product or service.

Basically it’s an interested potential customer: the person standing outside the shop window admiring the pink dress; the car owner showing an interest in the family car at a showroom; the parent who picks up a leaflet for ballet lessons for their child at the local community hall – these are all sales lead one can directly relate to.

So having got a grip on what a sales lead is, what is a hot lead? It’s the sales lead that is the easiest sale to close. So the person standing outside the shop window, who has surplus cash and a dinner to go to that night; the car owner who just had a new baby and needs a larger car; the parent who always wanted to be a ballet dancer. Continue reading ‘Hot Sales Leads – Child’s Play’ »

Question? How many times should you make a follow up call?
Answer: how long is a piece of string?

A piece of string is as long as you cut it. Follow up calls are as long and as many as you make them. To be effective and successful in following up leads, you need to know when to cut the string. You need to know when to cut it short or when to cut it long.

Too Short

Bottom line? Most sales reps cut their string far too short. Continue reading ‘What Every Telephone Sales Rep Needs to Know About Making a Follow Up Call’ »

With the swamped market of telemarketing software claiming to be the most suitable one for your business, it has become the necessity to know the detailed features available with the different software to pick the right one for your production.

If you wish to opt for an outbound auto dialer sort of telemarketing software, you ought to check whether it provides multiple users calling solution or the single one as a prerequisite. Moving ahead, it is also essential to make sure whether the software is proficient enough to manage the calling list from the centralized database especially the do not call numbers of the centralized system.

Telemarketing software is being used because of the sole reason that it will place the call to the vacant agent so that the circulation can be managed and no cohesion occurs. However, if the selected telemarketing software is not able to work with such adaptability, it would be of no use as such. Continue reading ‘How To Choose The Best Telemarketing Software’ »

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When sales start to drop many business owners tragically cut their marketing budget. Instead of making their marketing a math equation (i.e. spend $100 to get a $700 sale) they look at it as an expense. All they can see is a big bill being spent each month. Many people delay firing people who aren’t putting in the hours in favor of cutting their investment on marketing…a big mistake.

It would be nice to say that you shouldn’t cut the marketing budget, but sometimes when the old marketing isn’t working you have to cut it in favor of something better. Whether you are the business owner or you are the sales professional trying to help get the company back on track, getting maximum results out of each lead is essential. Before I share with you HOW to increase your conversion, consider the following methods to AVOID:

Answering more questions
Being more helpful
Hard selling
The more questions you answer and the more helpful you become the less you will sell. When you get stuck being interviewed by a prospect you might as well hang up the phone because they won’t be buying from you. Even worse you might try to combat their inquisitive nature by trying to “sell” them on the features and benefits of your product or service! Continue reading ‘3 Sales Script Tips to Convert Even the Smallest Number of Leads Into Customers’ »

Being a small business I sometimes have to pick up the phone and do some prospecting for new clients myself. Even though in the past I have had experience in a telesales environment doing it for yourself is a whole different kettle of fish than doing it for someone else.

A telemarketing script is a great way to did your toe in the water in telesales by giving yourself a structure to follow and not end up with the awful situation of silence with you not knowing what to say

Telemarketing is, for many company’s the first contact they make with new clients. Done correctly, it can be the fastest way to build a business from a standing start. Done incorrectly it can alienate many potential clients and create a not so welcome reputation. Continue reading ‘How to Write a Telemarketing Script’ »

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I was talking recently to my friend’s seventeen year old son about his future, girls, and stuff like that. It was beautiful to see all the confidence and swagger that only a seventeen year old, with his first job, his own money, and some summer free time can have. It is a time in your life when you can be so definite in your opinions and beliefs. In a ten minute stretch, he must have told me four things that he would “never do” in his life. So strong were his positions that he would consider it a personal failure to backtrack from these points.

Remember when you were like that?

Yesterday I did my latest in all of my personal “nevers”. I took my father, who has lived with us for nine years, to a Nursing Home. It is there that he will spend his remainder. Not at home, not with his family, not something that was even an option to think about just a short time ago. I was never going to do this; I was never going to fail my father who has taught me everything, and has given me everything. But yesterday a bed became available… and we took it. Continue reading ‘Best Way To Sell, No Such Thing’ »

So you have got the list of leads to ring and you’re excited about the product. Consider these tips first to help you “Nail the Call”.

1 Phone control:

When you work from home it is easy to fall into the trap of talking on the phone for much longer than needed. After all there is no-one watching over your shoulder and you think you have time on your side. Really this is poor time management. The answer – put a “value” on your own time. Develop a sense of urgency in your voice and keep an eye on the time so you are talking about “the business” but not chatting away “the time of day”. You will be more effective and come across as someone who respects their own time and their listeners. Continue reading ‘“Nail the Call” For Your Business With the Right Phone Tactics’ »

No matter how quick witted you think you are, being organized on a teleseminar is the only thing that may save your bacon. You can not talk your way into major sales on a teleseminar with out presenting your information in a logical and organized fashion. In addition to being organized, here are a few other qualities that you must cultivate to a be a successful teleseminar host.

Build authority with a third party endorsement from a guest speaker!

Having a guest speaker on your teleseminar with you will help establish your professional credentials and establish your authority in your niche. If you simply conducted your teleseminar by yourself, you could not possibly validate your own knowledge or experience as well as another party or person could. Ideally, this person would have an excellent review of your product or services and be able to grant a stark comparison in where “yours” is better than “theirs”. Continue reading ‘Providing Value With Your Teleseminar!’ »

It seems like scams are the new way of making illegitimate money. The target isn’t just grandma and her retirement fund anymore. Its anyone who is willing to think they have a “free gift” coming if they buy, or that it’s an investment, or maybe that there’s a low cost vacation that you have been “hand-picked” to go on. Whatever the case may be, scams are a huge problem.

So how do you protect yourself? Well, stay informed of the scamming techniques and know the law. We’ll skip to the latter. It is actually illegal for you to receive calls before 8 A.M. and after 9 P.M. Telemarketers cannot misrepresent any information, including facts about their goods or services, the earnings potential, profitability, or risk of an investment, or the nature of a prize in a prize-promotion scheme. It’s also illegal for a telemarketer to call you if you’ve asked not to be called. Continue reading ‘Telemarketing Rip-Offs’ »

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Dale Carnegie said that the sweetest sound a person can hear is his own name. True, for the most part–when used appropriately by the right person at the right time. Conversely, in some cases, a person’s name can be a turn off.

At the grocery store I frequent, the check-out personnel are apparently instructed to call customers by name when they read them on the credit or debit card receipts. Nice intention, bad execution. Maybe once out of 100 trips the person has gotten close to saying mine correctly. It’s actually quite comical how they struggle, then butcher it.

And it still floors me, the ignorance of many people when hearing a difficult or unusual name on phone calls. In talking to sales or service people on calls where I was the customer, after spelling my name, I’ve heard such idiotic comments as, Continue reading ‘Mistakes – Tips on Using Names’ »