Credit Bureau List Telemarketing

Loading up your predictive dialer, what’s the best data to use?

Telemarketing for the Debt Settlement and Interest Rate Reduction Industry is a crowded space. With more and more people on the DNC list, more companies like yours are fighting to win over the consumer. Increase your odds by calling the right list. Credit Bureau Leads are a Telemarketers secret weapon. With the right Credit Bureau List you can zero in on the exact client that fits your program guidelines. And since these records are typically sold for pennies on the dollar, you can easily load up your dialer and keep your Telemarketing team encouraged calling on prospects that meet your program

What is in a Credit Bureau List?
A credit Bureau List for Telemarketing will have only the selects that you choose. The best way to build your Credit Bureau List for Telemarketing is to consider the characteristics of your typical client. Here’s some questions you should be asking as you build your prospect file:

* What credit score range do I want the prospects to fall into?
* What are the best states? Counties? Zip codes?
* What minimum amount of debt should they have?
* Minimum # of trade-lines?
* Should they be current or delinquent? How delinquent?
* Should their Mortgage be current or delinquent? If delinquent, how late?

These questions will be a great start to building your telemarketing list. As you begin to develop your “Ideal” Prospect, you’ll be ready to speak with a reputable List Broker. Your List Broker should be able to further refine your initial criteria and work with you throughout the campaign. Additional “tweaking” is common, so don’t worry about getting the list 100% perfect on the first run. As you develop your Credit Bureau List for telemarketing, make sure your List Broker suppresses against previous orders, both yours and other clients – this will further help your campaigns success. This is part of the job that should be completed by the manager of your campaign. Tracking the data, the piece, and other important variables will help steer the campaign in the right direction. A healthy dose of paranoia should encourage you to test your piece. A/B split testing using a control piece will further help you optimize your Direct Mail Campaign and ensure you stay ahead of the competition.

Mind River Marketing is a Full Service Marketing Company. We specialize in marketing financial services including: mortgage, debt settlement, loan modification, and more. Please visit http://www.MindRiverMarketing.com or email [email protected] 858-720-4760

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This entry was posted by morgan on July 9, 2011 at 12:51 am under Sales-Teleselling. Tagged Credit Bureau, Debt Settlement, Interest Rate Reduction Industry, predictive dialer, right Credit Bureau List, Telemarketers secret weapon, Telemarketing. Both comments and pings are currently closed.

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