Hands down, the most important and best way to build your online business is through creating a list of subscribers with email. It sounds very elementary, but this is one of the easiest ways internet marketers can gain their share of the market. I am assuming that you have an auto responder or are planning on using one with your marketing campaign.
Why is building a list so important? A targeted mailing list is the center of your business because it allows you to follow up with potential and existing customers. It doesn’t matter how much money you put into advertising and promotion, if you let your prospects leave your site without getting their contact information, then you are throwing advertising dollars away. You might have heard this before also – it usually takes seven to twelve exposures to a message or product before a prospect will decide to make a purchase. You just cannot allow prospects to get away from your sales message if you want to make an income.
So the way to go about this is by building an “opt-in†and “thank you†web page so that you can not only get your prospects information but also pre sell to them as many times as needed. An “opt-in†landing page or a “squeeze page†as it is also called, is a simple website that is designed to gather your prospects information so that they are subscribed into your “opt-in†email list.
There are 2 reasons why you should use an “opt-in†landing page:
- To capture the most amount of prospects into your sales funnel and turn them into hungry, ready to buy subscribers.
- To pre qualify your prospects before giving them your sales information, and before letting them see your affiliate link to the merchant’s sales page if you are affiliate marketing.
Email “opt-in†lists are excellent sales generators. It is far more effective to get your prospect onto your “opt-in†list and follow up with them, than it is to try to convert them on the front page of your web site.
The “rule of thumb†for this technique is “the simpler, the betterâ€. What you need is a headline and sub headlines which draw attention the product you are offering. You need a subscription form along with some legal disclaimers and privacy statements. And then you need your name. That’s it! You can check out my opt-in page to see an example at the end of this article by clicking on the url in my “bio†or signature area.
The second part to the “opt-in†landing page is the “thank you†page. This is the page that your subscriber will see after “opting-in†to your list when they enter their name and email address. What will happen is that when your prospect “opts-in†on your web site, they will be redirected to a “thank you†page and receive an email from your auto responder.
You are going to want to keep the page clean and simple. This page is what solidifies your new relationship with your prospect and builds rapport. Rapport is essential to building a responsive email list and you want to start the process right away. You need to include a “Thank You†headline, along with transparency which would be a picture of yourself. Your language should also be personalized and warming to the prospect. Then provide what you promised such as a link to the product that you are selling along with any bonuses that you offered on the “opt-in†page.
This is just a simple overview of how an “opt-in†system works. It is the most effective way of marketing on the internet. I hope that this gives you a good starting point in understanding just how powerful email marketing really is. If you are not using this type of system, I encourage you to do more research on this subject. I wish you great success!
Steve Crofford is a successful affiliate marketer with a passion to help others succeed in their internet business. You can check out his website at http://www.successinfosystem.com and also go to his blog at http://surepointsuccess.blogspot.com/. If you have any questions or comments, please contact Steve at [email protected]
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