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	<title>Sales and marketing</title>
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	<link>http://whatsthewebpoint.com</link>
	<description>Sales and Marketing: Point &#124; Strategies &#124; Guides &#124; Tips &#124; Advices &#124; Plan</description>
	<lastBuildDate>Tue, 15 Jun 2010 00:05:38 +0000</lastBuildDate>
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		<title>Market research strategy</title>
		<link>http://whatsthewebpoint.com/market-research-strategy/</link>
		<comments>http://whatsthewebpoint.com/market-research-strategy/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 00:05:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[market research strategy]]></category>

		<guid isPermaLink="false">http://whatsthewebpoint.com/?p=1416</guid>
		<description><![CDATA[What is Market research strategy and how do you go about using research to determine the best market to enter into as an Internet marketer?
Market Research is a predetermined set of actions used to determine specific information about products or people. As in Internet Marketing determining how many people are searching for a specific item. [...]]]></description>
			<content:encoded><![CDATA[<p>What is Market research strategy and how do you go about using research to determine the best market to enter into as an Internet marketer?</p>
<p>Market Research is a predetermined set of actions used to determine specific information about products or people. As in Internet Marketing determining how many people are searching for a specific item. Or how much competition you would have in a certain market pertaining to a specific product.</p>
<p>Market Research strategy can be preformed by using many free tools on the market today, For Instance you can jump over to The website for the dummies series of books and find a topic ( if they wrote a for dummies book about it, You can be sure there is a market for it). Once you found a topic you can go over to the goggle key word tool drill down your research to a more specific niche within the niche. Now that you have come up with a niche, through you market research strategy.<span id="more-1416"></span></p>
<p>You will have to make some choices on how to use the information you have gathered, You could write an article and submit it to article directories to drive traffic to a website that has an offer you will earn commissions off of (affiliate Links). Or you could use the information gained to build a Squidoo lens. Or maybe even send people to a website so they can sign up for your email marketing campaign.</p>
<p>Thanks for reading my article and you can find more free internet marketing tips at my website  www.willsnews.com.</p>
<p>?</p>
<p><strong><br />
</strong></p>
<p>Thanks for reading my article and you can find more free internet marketing tips at my website<br />
Willsnews.com.</p>
<p>?</p>
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		<title>3 List Building Tips to Supercharge Your List Building Campaigns</title>
		<link>http://whatsthewebpoint.com/3-list-building-tips-to-supercharge-your-list-building-campaigns/</link>
		<comments>http://whatsthewebpoint.com/3-list-building-tips-to-supercharge-your-list-building-campaigns/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 00:04:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[list building tips]]></category>

		<guid isPermaLink="false">http://whatsthewebpoint.com/?p=1414</guid>
		<description><![CDATA[The reason why I&#8217;m writing this post today is because I realize that many people want to know more about list building &#8211; In particular, how to have successful list building campaigns with thousands of active subscribers who will take action on your emails, and also one that will generate you massive amounts of income [...]]]></description>
			<content:encoded><![CDATA[<p>The reason why I&#8217;m writing this post today is because I realize that many people want to know more about list building &#8211; In particular, how to have successful list building campaigns with thousands of active subscribers who will take action on your emails, and also one that will generate you massive amounts of income on demand.</p>
<p>While the steps involved in list building &#8211; Namely creating an opt-in page, signing up for an autoresponder service, and following up with your subscribers, may seem easy tasks, but, in order to have successful list building campaigns, you need to do them right &#8211; Starting from how you create your opt-in page.</p>
<p>In the next few sections, I&#8217;m going to share with you 3 list building tips that will allow you to have successful list building campaigns just like any other Internet Marketing gurus.<span id="more-1414"></span></p>
<p><strong><br />
1. Give Them Enough Reason To Sign Up</strong></p>
<p>I&#8217;m sure most of your visitors, prior to visiting your website (where you have your opt-in page is) are already subscribers of other marketers&#8217; mailing lists, and their emails are flooded with messages from these marketers every single day.</p>
<p>Unless you give them enough reason why they should sign up for your list, they will not do so.</p>
<p>Therefore, what you should do is to offer them something that is of high value in exchange for their first name and email address. It should be something that they can receive immediately after they have sign up &#8211; such as a short report, audio/video course, email tutorial series, etc.</p>
<p>To increase your opt-in page&#8217;s opt-in rate, what you can do is to offer something that contain solutions to nail-biting problems that your visitors may have (you can find out pressing problems that your niche market have by conducting some simple research through forums).</p>
<p>What you also need to do is that, in your opt-in page, you will want to highlight that upon signing up, they will be able to get instant solutions to nail-biting problems that they have (and you will need list down the problems.</p>
<p>By doing so, you will be able to grab your visitors by the eyeballs and they&#8217;ll be more inclined to enter their first name and email address as they want solutions to these nail-biting problems.</p>
<p><strong><br />
2. Choosing A Reliable Autoresponder Service</strong></p>
<p>Your autoresponder is the heart of your all list building campaigns.</p>
<p>Therefore, you must choose one that is not only reliable, but also one that has excellent customer service, where you can get help from instantly whenever you bump into any problems.</p>
<p>The reason is because you want your email messages to be able to reach all your subscribers. Imagine if you are using an unreliable autoresponder service, and whenever you send out promotional emails, it only gets sent out to 50% of your list subscribers. You&#8217;ll tend to lose out on lots of income as a result, and it&#8217;s not even your fault!</p>
<p>Therefore, I would strongly recommend that you sign up for a reliable autoresponder service. There are 2 autoresponder services that I would highly recommend, and they are Aweber and GetResponse.</p>
<p><strong><br />
3. Structuring Your Email Content</strong></p>
<p>You should structure your email content according &#8211; such that it is neither 100% promotional-based nor 100% free information.</p>
<p>The reason is because if your email content is 100% promotional-based, you will start to see your subscribers gradually unsubscribing from your list as most people hate to being sold to.</p>
<p>On the flip side, if your email content is 100% free information, then it is obvious that you will not be able to generate any profits from it your list building campaigns.</p>
<p>What I would recommend is to have a mix of free information and promotional-based content &#8211; In that you can send out 4 emails that contains free information for your subscribers, and 2 emails that contain information where you review a product/service.</p>
<p>So, there you have it &#8211; The above are 3 list building tips that, if you follow them, will help you build successful list campaigns.</p>
<p><strong><br />
</strong></p>
<p>Jun Yuan Lim is a full-time Internet Marketer who is dedicated in helping newbies generate their first dollar on the Internet. Visit his website at <a href="http://www.junyuanlim.com">http://www.junyuanlim.com</a> to discover proven strategies on how you can generate a massive income on the Internet.</p>
<p>Jun Yuan has also created a website to provide top-quality Internet Marketing guides at hugely affordable prices. To find out more, visit http://www.internetprofitmachines.com now.</p>
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		<title>THE KEPT SECRET UNDERGROUND CLICK BANK GOLD MINE</title>
		<link>http://whatsthewebpoint.com/the-kept-secret-underground-click-bank-gold-mine/</link>
		<comments>http://whatsthewebpoint.com/the-kept-secret-underground-click-bank-gold-mine/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 00:03:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[internet business for sale]]></category>
		<category><![CDATA[internet business ideas]]></category>
		<category><![CDATA[internet business models]]></category>
		<category><![CDATA[internet business opportunities]]></category>
		<category><![CDATA[internet business promoter]]></category>

		<guid isPermaLink="false">http://whatsthewebpoint.com/?p=1412</guid>
		<description><![CDATA[THE KEPT SECRET UNDERGROUND CLICK BANK GOLD MINE
Making Huge Money Online Is Extremely Easy If You Know How to Do It Right&#8230;
Hey there,
From all these years that I have been working with Clickbank, I have made over a million dollars by just promoting other people&#8217;s products.
Indeed, I am now generating over $38,000 per month promoting [...]]]></description>
			<content:encoded><![CDATA[<p><strong>THE KEPT SECRET UNDERGROUND CLICK BANK GOLD MINE</strong></p>
<p>Making Huge Money Online Is Extremely Easy If You Know How to Do It Right&#8230;</p>
<p>Hey there,</p>
<p>From all these years that I have been working with Clickbank, I have made over a million dollars by just promoting other people&#8217;s products.<br />
Indeed, I am now generating over $38,000 per month promoting information products through Clickbank.</p>
<p>I do not mean to boast here. Actually, I have been through tough and unfortunate times as well.<br />
I started dead broke, frustrated and doesn&#8217;t even have a single penny.</p>
<p>I never thought what life has to offer me when I started working with Clickbank.<br />
I was clueless and have never imagined how I am living the life I have never thought would happen before.<br />
With the countless vacations and a dream house that I built for my family, I know I could live my life never to be broke again, EVER!<span id="more-1412"></span></p>
<p>visit here: ==&gt;&gt;&gt;  <a href="http://tinyurl.com/39bzdb3">http://tinyurl.com/39bzdb3</a></p>
<p>My new system is the best solution for:</p>
<p>* People who are looking for ways to work comfortably from home and at the same time earn massive money besides their daily jobs.<br />
* Business-enthusiasts who are in search for the best ways to boost up their online income&#8230; thus at the end be a online-business tycoon…<br />
* Anybody out there who aims financial freedom… to live their dreamt lifestyle…</p>
<p>Well, actually only a few of them possibly could make that much.<br />
However, the systems they shared to the public are not going to help you quickly dominate and rake in massive money with Clickbank.</p>
<p>Why?</p>
<p>visit here: ==&gt;&gt;&gt;  http://tinyurl.com/39bzdb3</p>
<p>Because as I told you&#8230; they never share the real secrets as they are afraid of competition&#8230;<br />
they only throw a few tips and tricks here and there&#8230; most of the methods they teach require you to work long and hard hours, to invest a lot of money.<br />
then wait years until you can see some little money coming in&#8230;</p>
<p>Listen, I am doing something very different.<br />
I am revealing all of my the secrets that I am using to make six-figure income per year with Clickbank<br />
And I have no doubt you can use it to achieve the same level of success that I have.</p>
<p>My system teaches you how to build your online empire and help you rake in massive cash in the long run.<br />
It also teaches you the fastest ways to bring in cash.</p>
<p>But, remember&#8230; my system wont make you a millionaire overnight – actually no system can do that and I wont promise you that.</p>
<p>visit here: ==&gt;&gt;&gt;  http://tinyurl.com/39bzdb3</p>
<p>Thanks for reading and I wish you all the success!<br />
Johnfox<br />
© 2003-2010 World Marketing Media, Inc.</p>
<p>PS&#8230;<br />
And since I dont have to rely on making sales I can just sit back, run the system and make a steady,<br />
GUARANTEED PROFIT each and everyday</p>
<p><strong><br />
</strong></p>
<p>Johnfox<br />
© 2003-2010 World Marketing Media, Inc.</p>
]]></content:encoded>
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		<item>
		<title>Why conversion rate optimisation is the new buzzword in online marketing</title>
		<link>http://whatsthewebpoint.com/why-conversion-rate-optimisation-is-the-new-buzzword-in-online-marketing/</link>
		<comments>http://whatsthewebpoint.com/why-conversion-rate-optimisation-is-the-new-buzzword-in-online-marketing/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 23:35:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[conversion rate optimisation]]></category>
		<category><![CDATA[cro]]></category>

		<guid isPermaLink="false">http://whatsthewebpoint.com/?p=1409</guid>
		<description><![CDATA[What is Conversion rate optimisation (CRO)?   Conversion rate optimisation is for people who want to turn the traffic that their website already gets into leads and sales.  The way this is achieved is by looking at various elements on the page – text, images, offers etc – and seeing which combination of those elements results [...]]]></description>
			<content:encoded><![CDATA[<p>What is Conversion rate optimisation (CRO)?   Conversion rate optimisation is for people who want to turn the traffic that their website already gets into leads and sales.  The way this is achieved is by looking at various elements on the page – text, images, offers etc – and seeing which combination of those elements results in the most conversions.  By testing hundreds of combinations, you&#8217;re data mining for the optimum converting page.</p>
<p>Every page has some text, graphical elements and perhaps offers, that contribute towards a conversion (i.e. your visitor turns into a lead or a customer).  In order to find out which elements are working, you need to do a lot of testing.  You need to test the combination of elements that gets the best conversion.  Ideally you&#8217;ll have a decent amount of traffic already so that it&#8217;s possible to test hundreds of combinations and get a decent level of data from which to draw conclusions.<span id="more-1409"></span></p>
<p>A specialist SEO company can help you to set up this testing – which will involve the use of conversion rate optimisation tools.  These tools allow you to create many combinations of elements on your page and then collect data on which ones are working best.  By testing hundreds of combinations on your visitors, you&#8217;ll quickly get a picture of what elements are having the most positive effect, and which are detrimental.  Using this analysis you can adjust the page to provide the ultimate converting version to all future website visitors.</p>
<p>Do you need an SEO company to help with this?  Whilst there are tools that allow you to do some of the work yourself, the benefit of using a specialist SEO company is that, with the benefit of their experience, they can advise you on what to test, which can be the hardest part of effective CRO.  SEO experts can also assist you with the results, ensuring you reach the right conclusions and choose the optimum versions.</p>
<p>If you don&#8217;t already have a good amount of traffic, there&#8217;s nothing to stop you having conversion rate optimisation set up on your site – it just might take a little longer to get sufficient data to draw any decent conclusions.</p>
<p>Conversion rate optimisation – it&#8217;s about getting more leads and sales.  Ready to turn your site into a conversion powerhouse?  Get in touch with a specialist SEO company who are experienced in conversion rate optimisation and can help you set up this valuable tool to boost your leads and sales faster than any SEO campaign could!</p>
<p><strong><br />
</strong></p>
<p>Read about what Rand Fishkin said to Angel SEO about <a href="http://www.angelseo.co.uk/videos/angelseo-meets-seomoz/angelseo-seomoz-part3.php">Conversion rate optimisation</a> or read more about Conversion rate optimisation on the Angel website.</p>
]]></content:encoded>
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		<title>Email Mailing List &#8211; Understanding Email Marketing</title>
		<link>http://whatsthewebpoint.com/email-mailing-list-understanding-email-marketing/</link>
		<comments>http://whatsthewebpoint.com/email-mailing-list-understanding-email-marketing/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 00:33:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[email mailing list]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[understanding email marketing]]></category>

		<guid isPermaLink="false">http://whatsthewebpoint.com/?p=1407</guid>
		<description><![CDATA[Email mailing list &#8211; understanding email marketing. Do you understand email marketing? If you do not, you do not have to worry just yet. This is because the concept of email marketing is relatively new and many business owners have not started to take advantage of this wonderful marketing tool yet.
However, there are some savvy [...]]]></description>
			<content:encoded><![CDATA[<p>Email mailing list &#8211; understanding email marketing. Do you understand email marketing? If you do not, you do not have to worry just yet. This is because the concept of email marketing is relatively new and many business owners have not started to take advantage of this wonderful marketing tool yet.</p>
<p>However, there are some savvy business owners who are already employing email marketing techniques to create additional business for themselves and to gain an advantage over the competition. While not having a great deal of knowledge about email marketing is not an immediate threat to your business, you should start learning about this concept to ensure it does not become a problem for you later as more and more business owners in your niche begin to take advantage of the concept of email marketing. This article will provide information on email marketing which should be useful to business owners who do not have experience with the subject matter.</p>
<p>Business owners should first understand the options available to them in terms of email marketing. The most common options include sending out mass emails with promotional materials, publishing and distributing e-newsletters and offering correspondence courses via email. The advantage to all of these marketing strategies is the ability to reach a worldwide audience. Unlike traditional methods of marketing such as television and radio ads or print media ads which only reach an audience in a limited area anyone with access to the Internet can benefit from your email marketing techniques.<span id="more-1407"></span></p>
<p>Mass emails are the most popular form of email marketing. This includes emails which are sent to hundreds, thousands or even millions of recipients at once. The problem with this type of marketing is the potential for having your emails viewed as spam. This is likely to occur if you send your emails to recipients who have no interest in your products or services and have not expressed interest in receiving emails from you.</p>
<p>E-newsletters are also becoming increasingly popular as a form of email marketing. E-newsletters can be a simple or as complex as you prefer and may include text, graphics, advertisements, links or any combination of these elements. One of the first decisions you will have to make is whether you wish to make your e-newsletter strictly text or include graphics in the e-newsletter. If you are on a tight budget, it may be worthwhile to only include text to avoid the need to hire a graphic artist. You may be able to incorporate graphics yourself but they won&#8217;t look nearly as professional as the graphics provided by a professional. Likewise you can certainly write your own copy for your e-newsletter but you will likely create a much better impression if you hire a qualified professional writer to create the content for you instead.</p>
<p>Hiring a professional graphic artist and a professional writer may seem like an extraneous expense but it is actually quite important. Your e-newsletter may be the first impression many potential customers get of you and your work so it is important to make sure everything is of the highest quality.</p>
<p>Correspondence courses offered via email is the final email marketing strategy we will discuss. These courses may be either offered for a fee and turn into a source of income themselves or they may be made available for free. The theory behind offering these courses for free is they often contain subtle advertising urging visitors to invest in the products and services offered by your business. Whether you charge for your email correspondences courses or offer them for free, care should be taken to ensure the information contained in these courses is completely accurate. This is critical because potential customers who receive these email courses will be judging your business based on the quality and accuracy of these email courses. If they are filled with errors the potential customer may doubt the quality of your work and seek out the products and services offered by others including your direct competitors.</p>
<p><strong><br />
</strong></p>
<p>Live Video Proof Shows 422,069 Optin Subscribers.<br />
<a href="http://www.kiwiurl.com/5kk">http://www.kiwiurl.com/5kk</a></p>
<p>How to build opt in list successfully: strategy, tools, techniques  and resources.  http://ezine.pluginnetproefit.com/</p>
]]></content:encoded>
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		<title>The Best Niche Marketing Management</title>
		<link>http://whatsthewebpoint.com/the-best-niche-marketing-management/</link>
		<comments>http://whatsthewebpoint.com/the-best-niche-marketing-management/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 00:10:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[exclusive account management]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Marketing Management]]></category>
		<category><![CDATA[Website Marketing]]></category>

		<guid isPermaLink="false">http://whatsthewebpoint.com/?p=1418</guid>
		<description><![CDATA[In making you new business in website marketing, you should make sure that you will get the other kind of perfect design in making it more interesting to visit towards your customer. If you want to have the best website that you like, you should make sure that you come to the nichewebsitebuilders.com which provides [...]]]></description>
			<content:encoded><![CDATA[<p>In making you new business in website marketing, you should make sure that you will get the other kind of perfect design in making it more interesting to visit towards your customer. If you want to have the best website that you like, you should make sure that you come to the <a href="http://nichewebsitebuilders.com/" target="_blank">nichewebsitebuilders.com</a> which provides you with the best comprehensive program adds with the exclusive account management that you like to have in making your website get more popularity and also get the best perfect management that you like in having it as your website or even your web hosting that you like.<span id="more-1418"></span></p>
<p>You should make sure that the <a href="http://www.nichewebsitebuilders.com/" target="_blank">Niche Website Builders</a> gives you the other kind of services that you like in making your website or web hosting get the best popularity of it and also give you the other kind of advantages that you like in making you get the other kind of knowledge that you need. This site gives you many kinds of advantages that you like in making your website get more popularity that you like in your own website that you have. The <a href="http://www.nichewebsitebuilders.com/platinum" target="_blank">Niche Marketing</a> management that they have gives you the other kind of profits that you like to have in it.</p>
<p>The best packages that you have will give you special offers of the <a href="http://www.nichewebsitebuilders.com/platinum" target="_blank">Platinum Niche Membership</a> that you like and give you professional account management team to oversee your sites and promote your website and also optimize monetization methods that you like to have in your own website or web hosting that you have. This site also provides you with many kinds of level that you can reach from silver to the platinum level that you like to have in your website or even your web hosting that you design before in your own internet market.</p>
]]></content:encoded>
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		<item>
		<title>Small Business Advertising And Marketing, The Biggest Mistake</title>
		<link>http://whatsthewebpoint.com/small-business-advertising-and-marketing-the-biggest-mistake/</link>
		<comments>http://whatsthewebpoint.com/small-business-advertising-and-marketing-the-biggest-mistake/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 23:33:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[small business advertising]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://whatsthewebpoint.com/?p=1405</guid>
		<description><![CDATA[Every small business owner thinks of the product first, before what the market really wants. The real way to market (the way that almost guarantees success) is the approach &#8220;I have customers. What do they want? What can I get them that will satisfy that craving? How can I let them know that I have [...]]]></description>
			<content:encoded><![CDATA[<p>Every small business owner thinks of the product first, before what the market really wants. The real way to market (the way that almost guarantees success) is the approach &#8220;I have customers. What do they want? What can I get them that will satisfy that craving? How can I let them know that I have what they want?&#8221;<br />
Think about this&#8230;It&#8217;s hard to make someone want something. It&#8217;s infinitely easier to find out what they already want, and get it for them.</p>
<p>For example. We sell several models of vacuum cleaner in our local retail store. Now, what do people really want in a vacuum cleaner?<br />
Not what we think they should want&#8230;but what they really want?<br />
They want lightweight and easy to handle.<br />
If they have pets, they want it to pick up the pet hair.<span id="more-1405"></span></p>
<p>So that&#8217;s what we advertise. That&#8217;s what gets them in the door. Now, there are plenty of dealers that say &#8220;They should want Made In America. They should want to buy locally. The customer should want metal construction&#8221;, and the list goes on.<br />
But it isn&#8217;t what we think the customer should want that counts, it&#8217;s what they actually want.</p>
<p>If you sell a weight loss product; What should they want? Better health, longer life.<br />
But what do they really want? To look better to the opposite sex.<br />
If you advertise a weight loss product that stresses the benefits of better health, and longer life, the ad will fail.</p>
<p>And what do weight loss ads show a lot of? Food. Lots and lots of food. Why? Because people who are overweight and want to lose that weight&#8230;really want more food.<br />
The strongest appeal is &#8220;Eat everything you want, lose weight, and fit into that skimpy bathing suit.&#8221; So successful weight loss ads get as close to that as they can without committing fraud.</p>
<p>An advertising representative came in my store recently. He wanted me to buy advertising space in a local magazine. I showed him an ad that I would be willing to run. He looked at the advertisement and told me that it didn&#8217;t look like an ad that fit in with the other, brand building, ads. I told him that I wanted sales, not brand awareness. He was trying to sell me what he thought I should want, not what I wanted.  Unfortunately for him, the person handing over the money, makes the decision.</p>
<p>Have you ever heard this? &#8220;Give a man a fish, and you feed him for a day&#8230;teach a man to fish, and you feed him for a lifetime&#8221;    It&#8217;s a beautiful sentiment. And everyone you see should want to learn how  to fish, but what do they really want? A free fish. Ads that promise to teach you how to fish are harder to make work than ads that promise lots of fish.  Shouldn&#8217;t we want to learn how to fish? Of course. We should all learn more&#8230;the benefits are endless. But we don&#8217;t do what we should do, we do what we want to do. And appeals to what we should want to do, almost always fail.</p>
<p>So the question you need to ask yourself is &#8220;What do my customers really want, and how can I deliver that?&#8221;</p>
<p><strong><br />
</strong></p>
<p>Claude Whitacre is author of The Unfair Advantage Small Business Advertising Manual. You can download a free copy at <a href="http://www.local-small-business-advertising-marketing-book.com">www.local-small-business-advertising-marketing-book.com</a> You can also buy the book at www.claudewhitacre.com</p>
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		<title>How To Use Wikipedia To Market Your Business</title>
		<link>http://whatsthewebpoint.com/how-to-use-wikipedia-to-market-your-business/</link>
		<comments>http://whatsthewebpoint.com/how-to-use-wikipedia-to-market-your-business/#comments</comments>
		<pubDate>Mon, 10 May 2010 08:45:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[market your business]]></category>
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		<category><![CDATA[online business]]></category>
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		<category><![CDATA[promote your website]]></category>
		<category><![CDATA[wikipedia]]></category>

		<guid isPermaLink="false">http://whatsthewebpoint.com/?p=1401</guid>
		<description><![CDATA[If you are running any type of company you are probably looking for any chance of marketing your website, product, or service. Among all the ways to promote your business online you still can get lots of attention with little effort. In this article I want to show you how to market your website using [...]]]></description>
			<content:encoded><![CDATA[<p>If you are running any type of company you are probably looking for any chance of marketing your website, product, or service. Among all the ways to promote your business online you still can get lots of attention with little effort. In this article I want to show you how to market your website using Wikipedia &#8211; one of the most visited websites in the world.</p>
<p><strong>Do not spam Wikipedia</strong></p>
<p>I want to tell you right away that I do not advocate spamming Wikipedia in any sense! You will get banned and your article will be deleted. The reason most marketers don&#8217;t use Wikipedia is because they tend to spam people. What I am talking about here is indirect marketing, which means that you will be providing people who are interested in knowing more about your company with useful information about what your company does.<br />
<span id="more-1401"></span><br />
<strong>Write an article</strong></p>
<p>You have to keep in mind that your are proving people with information about your company, so the best way to go about doing it is to read though articles about other companies and understand the structure to base your own article on it. If you are going to use Wikipedia to market your business you are going to have to make sure you describe your company and your business instead of promoting it, because people from Wikipedia might ask you different questions, so you should always be ready to answer them.</p>
<p>Here is how you can market your business using Wikipedia and open your website to thousands if not millions of new visitors.</p>
<p><strong><br />
</strong></p>
<p><strong>Interested in creating your online business?</strong> <a href="http://fusioncashreview.com/maverickmoneymakers">Click Here</a> to check out step-by-step tutorials!</p>
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		<title>Can the burrowing owl teach us marketing?</title>
		<link>http://whatsthewebpoint.com/can-the-burrowing-owl-teach-us-marketing/</link>
		<comments>http://whatsthewebpoint.com/can-the-burrowing-owl-teach-us-marketing/#comments</comments>
		<pubDate>Sun, 09 May 2010 08:43:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
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		<category><![CDATA[target marketing]]></category>

		<guid isPermaLink="false">http://whatsthewebpoint.com/?p=1399</guid>
		<description><![CDATA[The Burrowing Owl (Athene cunicularia) is a small, long-legged owl found throughout open landscapes of North and South America. Burrowing owls can be found in grasslands, rangelands, agricultural areas, deserts, or any other dry, open area with low vegetation [1]. They nest and roost in burrows, such as those excavated by prairie dogs (Cynomys spp.). [...]]]></description>
			<content:encoded><![CDATA[<p>The <strong>Burrowing Owl</strong> (<strong><em>Athene cunicularia</em></strong>) is a small, long-legged owl found throughout open landscapes of North and South America. Burrowing owls can be found in grasslands, rangelands, agricultural areas, deserts, or any other dry, open area with low vegetation<span style="text-decoration: underline;"> [1]</span>. They nest and roost in burrows, such as those excavated by prairie dogs (<em>Cynomys</em> spp.). Unlike most owls, burrowing owls are often active during the day, although they tend to avoid the mid-day heat. Most hunting is still done from dusk until dawn, like many owls, when they can use their night vision and hearing to their advantage.  Wikimedia, http://en.wikipedia.org/wiki/Burrowing_Owl</p>
<p>The burrowing owl when hunting will perch and wait until they spot prey. They swoop or fly up to catch prey in flight. Sometimes, they chase prey on foot across the ground. The owl&#8217;s highly variable diet includes invertebrates and small vertebrates, which is roughly one-third and two-thirds of the diet. However, burrowing owls mainly eat large insects and small rodents.<span id="more-1399"></span></p>
<p>A little know fact about the burrowing owl is that they are capable of targeting a specific market of prey, the dung beetle. The burrowing owls line its burrow with dung, animal feces, then lay and wait in the burrow until the dung beetle discovers the dung. Once the beetle enters the burrow, it&#8217;s over.</p>
<p>No doubt, some of the most successful companies know how important it is to target the market and fully understand how to use the tools for targeting a segment. They understand how to swoop clients in flight; impulse buying like at the supermarket with product placement. They know how to run after the business with telemarketing, flyers and mail outs; targeting new home buyers, elderly people and college students.</p>
<p>Unfortunately the least successful businesses simply toss ads in the air and waits to see who grabs a hold.  Sometimes it works but it&#8217;s merely the impulse of the buyer. Affiliate sites are sort of like that. A few banners related to your site, okay, but a site plastered with banners detracts from the message if there is one.</p>
<p>So what have you learned from the burrowing owl? Now that you know why targeting your market is so important, you can go out and get it dung like the professionals.</p>
<p><strong><br />
</strong></p>
<p>Joyce Corrales was born in Memphis Texas and has been in business for self since age 12. Her first business adventure was not a business adventure at all but a way to raise money for a girlfriend in her neighborhood in Arizona who was dying of sickle cell. She created a flyer with the friend&#8217;s picture and story and went house to house collecting money for the family. She raised $1,500, but that was just the beginning&#8230; <a href="http://www.phishats.com">http://www.phishats.com</a></p>
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		<title>How to Build an Email List</title>
		<link>http://whatsthewebpoint.com/how-to-build-an-email-list/</link>
		<comments>http://whatsthewebpoint.com/how-to-build-an-email-list/#comments</comments>
		<pubDate>Sat, 08 May 2010 23:40:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
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		<guid isPermaLink="false">http://whatsthewebpoint.com/?p=1396</guid>
		<description><![CDATA[This is what I do to build my email list. First thing I like to do is to go over to Google and type in Google insight. From here, I would type in what I am interested in or passionate about, and this should give you some ideas you can use for your topic to [...]]]></description>
			<content:encoded><![CDATA[<p>This is what I do to build my email list. First thing I like to do is to go over to Google and type in Google insight. From here, I would type in what I am interested in or passionate about, and this should give you some ideas you can use for your topic to build your list around.</p>
<p>I like to start by creating a series of emails that I will be sending out for the first month, which are about 15 emails. I will send some extras, to have a more of a relationship with my subscribers. I like to email every other day for the next 30 days. I will also create 5 to 10 articles for posting to several article advertisers. This is important for starting a buzz to drive traffic to your blog or website right away. You want to start right from the beginning to create traffic.</p>
<p>Next, I like to prepare a power point video for my giveaway so they know what to expect, weather it&#8217;s an e-book or a product. I like to do this, so they can have a better understanding of what they will be receiving when subscribe, and it&#8217;s a way for the subscriber to get to know who you are.<span id="more-1396"></span></p>
<p>Now we can get started and put things into place. You want to go over to Aweber or icontact. and get a subscription for an auto responder. Once you&#8217;re signed up, create a campaign, then start to load all your emails and set the times to send in the sequence you desire. I recommended every other day as mentioned earlier.</p>
<p>Next you want to create your opt-in form from your auto responder. You only need name and email, and I would do in that order. It depends on your campaign, you may add other fields if desired. Next it depends where this opt-in form is going to reside, if it is your blog you can write a heading and a few bullet points if you want, depending on your space, or if you are putting this onto a squeeze page you will have much more info, like a heading, sub heading, bullet points and then the opt-in form. There are many free software programs that you can make your squeeze pages with. i.e. squeeze-page-pro You will also need create a thank you page with information regarding what to look for and when to expect your requested information for your subscribers.</p>
<p>Once you&#8217;ve completed your squeeze page, it&#8217;s time to get a domain name and some hosting and upload your pages to your server. There are many hosting services to choose from, but I recommend Host Gator for your hosting service, and Go Daddy for your domain, make sure your topic and domain name are as relevant as you can. Next you are now ready drive traffic to your new squeeze page.</p>
<p>List building ideas &#8211; <a href="http://www.franhylinski.com/" target="_blank">http://www.franhylinski.com</a><br />
fran hylinski</p>
<p>Our attitudes are our most important assets</p>
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