Since I launched http://www.easimarketing.com, I have tried to regularly add content. Part of my mandate is to offer a blog, tip and couple of links each week. My theory is that after a year of posting content, I should have a comprehensive archive of marketing information for you.
Tips are easy, but sitting down and writing a blog is a real commitment, but can be rewarding if you stick with it . Most people start their Blogging career on a wave of enthusiasm, posting virtually each day for a couple of weeks, until it becomes a chore, then their interest wanes and they stop posting leaving a dormant gathering of electronics dust on the information superhighway. If you are representing a company, this will not only reflect badly on you, but your company as well.
When you commit to a blog, you are making a commitment to your audience or more importantly, potential future audiences. You should aim to write a blog once every week offering something meaningful or topical about yourself, company or brand. And don’t be too obvious in making it into some corporate advert…people can see through that.
You should also be realistic and accept that there will be days when you don’t have time to update your Blog. In this case, prepare for it. You can do this by generating content ahead of time. So when you are at your ‘creative low’ you will have something to publish.
Above all, don’t forget to encourage readers to contact you. Getting dialogue/feedback will get you thinking about subjects in a completly different way. It will provide you with new content and may gain you new readers.
So all I can say is ‘Keep on Blogging’, I will try to as well!
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