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	<title>Sales Tips and Marketing Strategies &#187; Advertising</title>
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		<title>Your Business Calling Card &#8211; How to Distinguish From the Crowd</title>
		<link>http://whatsthewebpoint.com/your-business-calling-card-how-to-distinguish-from-the-crowd/</link>
		<comments>http://whatsthewebpoint.com/your-business-calling-card-how-to-distinguish-from-the-crowd/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 20:52:14 +0000</pubDate>
		<dc:creator>morgan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertise]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business cards]]></category>
		<category><![CDATA[Business online]]></category>
		<category><![CDATA[Business owner]]></category>
		<category><![CDATA[Marketing developer]]></category>

		<guid isPermaLink="false">http://www.whatsthewebpoint.com/?p=14</guid>
		<description><![CDATA[As a business owner, you probably give out business cards to anyone interested in your field. It is a way to advertise your brick and mortar business to particularly interested patrons. Another way to expand and grow your business is to transfer your business online. To draw more business as a business owner, you can [...]]]></description>
			<content:encoded><![CDATA[<p>As a business owner, you probably give out business cards to anyone interested in your field. It is a way to advertise your brick and mortar business to particularly interested patrons. Another way to expand and grow your business is to transfer your business online. To draw more business as a business owner, you can set up a website. A website is another marketing tool designed to increase traffic within your particular specialty area of expertise.</p>
<p>Marketing within your field can vary from advertising in your local periodicals to banners at your local baseball field. But as a marketing developer, you must consider the costs involved in all advertising. A monthly or yearly marketing goal must be within your pre-set boundaries. To expand your boundaries may expand your sales. A website can be set up and designed within your marketing goals. How much you spend on a website depends on how much you want to spend. Some people have fancy graphics. That may add to your site but is not necessary to start off. Some people pay a web designer to set up their web site or you could do it yourself to cut costs.</p>
<p><span id="more-14"></span>One of the main reasons to set up a website is to become known as an expert in your field. By becoming an expert, your business and your name get known around the world. The more you get known, the more visible you become. By raising your visibility, you will increase traffic to your business. Increase traffic means increase sales. That&#8217;s the bottom line for all business owners.</p>
<p>You may be loosing business and don&#8217;t even know it. I would like you for to check out my website at <a href="http://www.startyourbrickandmortaronline.com/" target="_blank">http://www.startyourbrickandmortaronline.com</a> It will show you how to set up a website in a short amount of time to help you achieve your marketing goals.</p>
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		<title>Can the burrowing owl teach us marketing?</title>
		<link>http://whatsthewebpoint.com/can-the-burrowing-owl-teach-us-marketing/</link>
		<comments>http://whatsthewebpoint.com/can-the-burrowing-owl-teach-us-marketing/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 20:47:45 +0000</pubDate>
		<dc:creator>bebhe</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Articlebase]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Professional]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[target marketing]]></category>

		<guid isPermaLink="false">http://whatsthewebpoint.com/?p=1399</guid>
		<description><![CDATA[The Burrowing Owl (Athene cunicularia) is a small, long-legged owl found throughout open landscapes of North and South America. Burrowing owls can be found in grasslands, rangelands, agricultural areas, deserts, or any other dry, open area with low vegetation [1]. They nest and roost in burrows, such as those excavated by prairie dogs (Cynomys spp.). [...]]]></description>
			<content:encoded><![CDATA[<p>The <strong>Burrowing Owl</strong> (<strong><em>Athene cunicularia</em></strong>) is a small, long-legged owl found throughout open landscapes of North and South America. Burrowing owls can be found in grasslands, rangelands, agricultural areas, deserts, or any other dry, open area with low vegetation<span style="text-decoration: underline;"> [1]</span>. They nest and roost in burrows, such as those excavated by prairie dogs (<em>Cynomys</em> spp.). Unlike most owls, burrowing owls are often active during the day, although they tend to avoid the mid-day heat. Most hunting is still done from dusk until dawn, like many owls, when they can use their night vision and hearing to their advantage.  Wikimedia, http://en.wikipedia.org/wiki/Burrowing_Owl</p>
<p>The burrowing owl when hunting will perch and wait until they spot prey. They swoop or fly up to catch prey in flight. Sometimes, they chase prey on foot across the ground. The owl&#8217;s highly variable diet includes invertebrates and small vertebrates, which is roughly one-third and two-thirds of the diet. However, burrowing owls mainly eat large insects and small rodents.<span id="more-1399"></span></p>
<p>A little know fact about the burrowing owl is that they are capable of targeting a specific market of prey, the dung beetle. The burrowing owls line its burrow with dung, animal feces, then lay and wait in the burrow until the dung beetle discovers the dung. Once the beetle enters the burrow, it&#8217;s over.</p>
<p>No doubt, some of the most successful companies know how important it is to target the market and fully understand how to use the tools for targeting a segment. They understand how to swoop clients in flight; impulse buying like at the supermarket with product placement. They know how to run after the business with telemarketing, flyers and mail outs; targeting new home buyers, elderly people and college students.</p>
<p>Unfortunately the least successful businesses simply toss ads in the air and waits to see who grabs a hold.  Sometimes it works but it&#8217;s merely the impulse of the buyer. Affiliate sites are sort of like that. A few banners related to your site, okay, but a site plastered with banners detracts from the message if there is one.</p>
<p>So what have you learned from the burrowing owl? Now that you know why targeting your market is so important, you can go out and get it dung like the professionals.</p>
<p><strong><br />
</strong></p>
<p>Joyce Corrales was born in Memphis Texas and has been in business for self since age 12. Her first business adventure was not a business adventure at all but a way to raise money for a girlfriend in her neighborhood in Arizona who was dying of sickle cell. She created a flyer with the friend&#8217;s picture and story and went house to house collecting money for the family. She raised $1,500, but that was just the beginning&#8230; <a href="http://www.phishats.com">http://www.phishats.com</a></p>
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		<title>Dermatology Marketing</title>
		<link>http://whatsthewebpoint.com/dermatology-marketing/</link>
		<comments>http://whatsthewebpoint.com/dermatology-marketing/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 08:49:25 +0000</pubDate>
		<dc:creator>bebhe</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[cardiology marketing]]></category>
		<category><![CDATA[dermatologist marketing]]></category>
		<category><![CDATA[dermatology marketing]]></category>
		<category><![CDATA[Doctor Marketing]]></category>
		<category><![CDATA[healthcare advertising]]></category>
		<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[medi spa marketing]]></category>
		<category><![CDATA[physician marketing]]></category>
		<category><![CDATA[Plastic Surgeon Marketing]]></category>
		<category><![CDATA[success strategies]]></category>

		<guid isPermaLink="false">http://whatsthewebpoint.com/?p=1340</guid>
		<description><![CDATA[If there has ever been a medical specialty that is in need of competent marketing consultation, a cohesive and long-term strategy, and effective practice growing tools, it is dermatology. The fact is, dermatology marketing takes a wealth of experience to achieve proper results.
We have seen so many good dermatologists go down the same road to [...]]]></description>
			<content:encoded><![CDATA[<p>If there has ever been a medical specialty that is in need of competent marketing consultation, a cohesive and long-term strategy, and effective practice growing tools, it is dermatology. The fact is, dermatology marketing takes a wealth of experience to achieve proper results.</p>
<p>We have seen so many good dermatologists go down the same road to ruins&#8230; it is called &#8220;Playing the Commodity Game&#8221; and it is a good way to harm your business, your reputation, and your referrals.</p>
<p>How often do we see coupons offering a special lower price on common services, such as Botox? It seems every dermatologist and Medi-Spa is in a race to see who can lower their prices faster!<span id="more-1340"></span></p>
<p>But here are some basic principals that should guide you, should you want to play this game;</p>
<p>* Price shoppers are not loyal. They will go to your competitor when their prices are better than yours.<br />
* You need to give your patients and potential patients a reason to choose you, other than price. Are you the best in your area? Do you have some special training or expertise? Do you have a new piece of equipment that is the latest and greatest? Even if your competitors may have the same qualifications and services, if they are not promoting them, then the field is open for you to claim those &#8220;points of distinction.&#8221;</p>
<p>There are many ways to determine how best to position your practice so that patients have a clear and compelling reason to choose you. However, use caution if you use price as your main method to attract patients&#8230; it is a recipe for long-term failure.</p>
<p>If you would like more information on our marketing strategies and proven methods of success for dermatologists, <a title="Plastic Surgery Marketing" href="http://www.healthcaremarketingpartners.com">plastic surgeons</a>, medi-spas, or any medical and healthcare specialty, please feel free to contact us. It never costs a cent to talk to us, and the advice is priceless.</p>
<p>Please visit our website at: www.healthcaremarketingpartners.com</p>
<p><strong><br />
</strong></p>
<p>Healthcare Marketing Partners develops marketing plans, strategic growth solutions, doctor and patient referral programs, public relations campaigns, media plans and brand development, plus fully coordinated advertising campaigns that may include television commercials, newspaper and magazine ads, radio commercials, billboards, brochures, logos, direct mail, coupons, and internet marketing. The company also provides website development, staff training and practice representation. For more information, please visit the website at www.healthcaremarketingpartners.com</p>
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		<title>How to Acquire Free Web Site Promotion</title>
		<link>http://whatsthewebpoint.com/how-to-acquire-free-web-site-promotion/</link>
		<comments>http://whatsthewebpoint.com/how-to-acquire-free-web-site-promotion/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 08:47:12 +0000</pubDate>
		<dc:creator>morgan</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[classified]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[free classified]]></category>
		<category><![CDATA[Promotion]]></category>

		<guid isPermaLink="false">http://www.whatsthewebpoint.com/?p=1182</guid>
		<description><![CDATA[Maybe youâ€™re not planning the key to the best promotion of your web site. Here are some guidelines on how to acquire free web site promotions for your companyâ€™s success.
If you have started to promote your web site, keep it constant. If you promote your site with persistence, it will catch your audienceâ€™s attention.
Be patient. [...]]]></description>
			<content:encoded><![CDATA[<p>Maybe youâ€™re not planning the key to the best promotion of your web site. Here are some guidelines on how to acquire free web site promotions for your companyâ€™s success.</p>
<p>If you have started to promote your web site, keep it constant. If you promote your site with persistence, it will catch your audienceâ€™s attention.</p>
<p>Be patient. Try each method in promotion until you acquire the best, free promotion there is. You have to accept trial and error for your web site to reach the top.</p>
<p>There are many ways for your web site to be seen. Here are some free web site promotions you could try until you find the most effective.</p>
<p><span id="more-1182"></span>*Free promotions such as search engines and directories would give your web site the deserved traffic you always wanted.  Make sure to check your web siteâ€™s ranking to know whether or not this type of free promotion is right for you.</p>
<p>*Make a deal with other web sites on trading links which could help both web sites.  Make sure to use words that could easily interest the audience.</p>
<p>*Find free classified ads that could boost the promotion of your web site. These ads could be seen by other people who you are not targeting for, but may as well be interested in your services.</p>
<p>*Free and low-cost internet banners are spread all through out the World Wide Web.  Banners that pop-up at the top of a page or in a separate window would automatically catch your target audienceâ€™s attention.</p>
<p>If your web site and its free promotion did not work even after accomplishing these methods, analyze your web site. Track down all visitors, advertisements, and transactions. Then locate errors in your web site. Upload new files to your web site continuously for audience to return for new products and services. Monitor your own web site if itâ€™s up in the market or down.</p>
<p>Then be ready to try the methods again and surely it will work.</p>
<p>It has always been said that the best things in life are free. Yes they are. And as soon as your free web site promotion proves to the audience its worth, then youâ€™ll believe itâ€™s true.</p>
<p><a href="http://www.rankland.com"></a><a href="http://www.rankland.com" target="_blank">http://www.rankland.com</a></p>
<p>We are a tips website with tips on how to make money as an affiliate,finance tips,travel tips,car tips,computer tips,shopping tips,video tips, and much more.</p>
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		<title>Affordable Advertising Agencies</title>
		<link>http://whatsthewebpoint.com/affordable-advertising-agencies/</link>
		<comments>http://whatsthewebpoint.com/affordable-advertising-agencies/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 08:47:59 +0000</pubDate>
		<dc:creator>morgan</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Affiliate]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotion]]></category>

		<guid isPermaLink="false">http://www.whatsthewebpoint.com/?p=1148</guid>
		<description><![CDATA[There are various Internet advertising agencies according to the kind of product or service they provide. Here is a list of a few of these kinds of online marketing agencies.
1. Web design agencies
These are focused on building web pages for a website. Many web developers are now offering affordable services if you just know how [...]]]></description>
			<content:encoded><![CDATA[<p>There are various Internet advertising agencies according to the kind of product or service they provide. Here is a list of a few of these kinds of online marketing agencies.</p>
<p>1. Web design agencies</p>
<p>These are focused on building web pages for a website. Many web developers are now offering affordable services if you just know how and where to find them.</p>
<p>2. Logo services</p>
<p>Production of web site logos is the main concern of these agencies. Hundreds of pre-designed logos could be purchased or even customized to complement your website better.</p>
<p><span id="more-1148"></span>3. Copywriting Agencies</p>
<p>In adjunct to search engine optimization, these agencies provide quality content that targets the attention of the market you intend to tap. Looking for the best deals with copywriting services will be a cinch if you know where to look. If you prefer freelancers, they are often found with their own websites.</p>
<p>4. Search engine optimization companies</p>
<p>These companies analyze and modify websites in order to achieve the highest possible search engine ranking. They improve your website&#8217;s design and content to better attract more traffic. Link building could also be employed by these e-marketing agencies to benefit your business. They are actually a combination of all the services mentioned above. Sometimes they also go by the name of Internet marketing consultancies or something of that sort.</p>
<p>5. Domain registration companies</p>
<p>Your business&#8217;s name in the web is the business of these companies. Looking for the best amongst a wide array of these agencies is like looking for a needle in a haystack. But if you are determined enough to do your homework with these marketing services, results would be more than rewarding. Just make sure that you don&#8217;t register with those whose only intention is to rip off those who can&#8217;t afford the most reputable domain registration agencies.</p>
<p>These are just a few of the Internet advertising agencies that a web marketing newbie could turn to. Examining your needs first will better your chances in getting in touch with the cream of the crop of these Internet marketing agencies minus the hefty price tag.</p>
<p><a href="http://www.surfnfind.info"></a><a href="http://www.surfnfind.info" target="_blank">http://www.surfnfind.info</a></p>
<p>We are a tips website with tips on how to make money as an affiliate,finance tips,travel tips,car tips,computer tips,shopping tips,video tips, and much more.</p>
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		<title>Low Cost Internet Advertising Solution versus Conventional Advertising</title>
		<link>http://whatsthewebpoint.com/low-cost-internet-advertising-solution-versus-conventional-advertising/</link>
		<comments>http://whatsthewebpoint.com/low-cost-internet-advertising-solution-versus-conventional-advertising/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 20:46:51 +0000</pubDate>
		<dc:creator>morgan</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[affiliat]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[commissions]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Making money]]></category>
		<category><![CDATA[Promotion]]></category>

		<guid isPermaLink="false">http://www.whatsthewebpoint.com/?p=1138</guid>
		<description><![CDATA[Due to the considerable growth in figures of internet users and because of the inexpensive internet advertising solutions, it has more capability for multimedia subject matter. It could capture texts, images, video and audio. The advertisers could produce logos, moving banners, animated and 3d imagery. With these in hand, advertisers mix these forms to produce [...]]]></description>
			<content:encoded><![CDATA[<p>Due to the considerable growth in figures of internet users and because of the inexpensive internet advertising solutions, it has more capability for multimedia subject matter. It could capture texts, images, video and audio. The advertisers could produce logos, moving banners, animated and 3d imagery. With these in hand, advertisers mix these forms to produce successful and low cost internet advertising solutions.</p>
<p>Not only does an affordable internet advertising solution serve as a communication station, it also assists in an effortless system for transaction and distribution.  This is the only medium that could help people do business within a short period of time.</p>
<p><span id="more-1138"></span>With just one click and a money-saving internet advertising solution, shoppers could get all the information they need by visiting any web site. The businessman could obtain the services he needs. The company is happy doing business with their clients. The clients are happy doing business in the comfort of their homes.</p>
<p>Unlike meeting in person, wherein time and money could be wasted, the low cost internet advertising solutions benefits the company in which the services and products are receiving sales. Plus, it also benefits the consumers who receive comfort and satisfaction guaranteed.</p>
<p>Inexpensive internet advertising solutions are able to lead other advertising medium because they were developed to be interactive.  When a consumer reads and clicks on a web advertisement, it is easier and more convenient to respond or inquire with e-mail and business reply cards. Unlike other advertisings, low cost internet advertising solutionsâ€™ ability to answer feed backs in real time enables the companies to reply, resolves complaints and answer inquiries.</p>
<p>Internet advertising solutions provide a low cost and effective resolution for attracting targeted, high quality customers.  This low cost internet advertising solution also provides web site publishers with a prospect to generate advertising revenue from their unsold marketing inventory.</p>
<p>Conventional advertising could never be replaced. However, because of developments in the technology, people prefer their services online. With low cost internet advertising solutions present, the consumers, companies, advertisers and even the common peopleâ€™s lives have been given a deserving contentment.</p>
<p>We are a tips website with tips on how to make money as an affiliate,finance tips,travel tips,car tips,computer tips,shopping tips,video tips, and much more.</p>
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		<title>Viral Marketing &#8211; Why you should be using Viral Marketing Techniques</title>
		<link>http://whatsthewebpoint.com/viral-marketing-why-you-should-be-using-viral-marketing-techniques/</link>
		<comments>http://whatsthewebpoint.com/viral-marketing-why-you-should-be-using-viral-marketing-techniques/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 08:46:53 +0000</pubDate>
		<dc:creator>morgan</dc:creator>
				<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Awareness]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[marketing techniques]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Ultimate Supertip]]></category>

		<guid isPermaLink="false">http://www.whatsthewebpoint.com/?p=1078</guid>
		<description><![CDATA[Why you need to be using Viral Marketing techniques
by Steve Smith
The best thing about viral marketing is that you get a lot of awareness of your product or company. It generates a consistent flow of potential customers. With a little forethought and imagination you can reach out to high numbers of people, sometimes employing incentives [...]]]></description>
			<content:encoded><![CDATA[<p>Why you need to be using Viral Marketing techniques</p>
<p>by <strong>Steve Smith</strong></p>
<p>The best thing about viral marketing is that you get a lot of awareness of your product or company. It generates a consistent flow of potential customers. With a little forethought and imagination you can reach out to high numbers of people, sometimes employing incentives or prizes along the way. Viral marketing avoids being linked with spam because of the willingness of one person to pass the information along and using the familiarity of that person to engender trust in the recipient.</p>
<p>Almost every company and website has caught on to the miraculous effects of viral marketing and advertising, even Microsoft with Hotmail for instance. If you don&#8217;t catch on too, it could leave your internet business dead in the water. If used in conjunction with other promotion types like SEO (Search Engine Optimisiation), viral marketing could easily push you ahead of the competition.</p>
<p><span id="more-1078"></span>Viral marketing is a canny way to get the knowledge out about your company, your product and you! The trick is, you get YOUR CUSTOMER to pass your advertising along the chain to even more potential customers and THEY pass it along too. It&#8217;s a great low costing way to get the word out and keep it in the marketplace. You just need a great idea, an engaging story or a killer application. Make noise or create a buzz, many films promote themselves by spreading scandal and gossip.</p>
<p>A great scheme for Viral Marketing is called The Ultimate Supertip produced by Harvey Segal. This amazing scheme offers a FREE eBook on viral marketing and I believe it to be the best start in Viral Marketing.</p>
<p>Check out Harvey Segal&#8217;s The Ultimate Supertip</p>
<p><em>Steve Smith is the founder of <a href="http://www.newfxpro.com">New FX Pro</a> and spreads the word about Forex Trading and Viral Marketing techniques</em></p>
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		<title>New Swedish Study Finds Content Marketing?</title>
		<link>http://whatsthewebpoint.com/new-swedish-study-finds-content-marketing-2/</link>
		<comments>http://whatsthewebpoint.com/new-swedish-study-finds-content-marketing-2/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 20:47:48 +0000</pubDate>
		<dc:creator>morgan</dc:creator>
				<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content Marketing]]></category>
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		<category><![CDATA[Custom Publishing]]></category>
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		<guid isPermaLink="false">http://www.whatsthewebpoint.com/?p=1067</guid>
		<description><![CDATA[A new Swedish study just released has found that content marketing and custom publishing donâ€™t really work!
This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project [...]]]></description>
			<content:encoded><![CDATA[<p>A new Swedish study just released has found that content marketing and custom publishing donâ€™t really work!</p>
<p>This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project or program.</p>
<p>For the last three years, using the worldâ€™s largest Cray SuperComputer, The Royal Institute of Technology found that content marketing has not been working. Reference &#8211; Study &gt;&gt;Doktorand Yt &#8211; Och Korroslonsvetenskap &gt;&gt; Published 2009-12-10. The results are not pretty, especially if you happen to be in the content marketing industry using this methodology to deliver advertising, marketing or branding messages to a core audience. The study uses extensive data mining, double blind statistical data drumming, data appending with reverse metrics and fourth level search data from Google, Yahoo, Microsoft and InfoUSA to better understand the true long term results of content marketing.</p>
<p><span id="more-1067"></span>Hereâ€™s what they found in brief:</p>
<ul>
<li>RIT studied <em><strong>15,114</strong></em> <strong><em>Content Marketing and Custom Publishing</em></strong> campaigns</li>
<li><strong><em> 98.7%</em></strong> of those campaigns<strong><em> â€œhad not and could notâ€</em></strong> deliver any measurable level of success</li>
<li>There was also â€œ<strong><em>noâ€ measurable</em></strong> &#8211; <strong><em>Return On Investment</em></strong> for all 15,114 marketing campaigns studied over this three year period</li>
<li>Only <strong><em>.02%</em></strong> of all end users engaged in these campaigns or had any further conversation with the provider</li>
<li>Custom publishing provided only <strong><em>1.7%</em></strong> message penetration to any core audience &#8211; <strong><em>what so ever </em></strong><strong><em> </em></strong></li>
</ul>
<p>Wow, weâ€™re in real trouble here. All those years of hard work down the drain &#8211; in one big scientific FLUSH!</p>
<p>And weâ€™ve spent the last four months creating, developing and weâ€™re about to launch an incredible video content marketing project. Man, thatâ€™s a bummer.</p>
<p>Sorry for the bad news. I guess all you content marketers are going to have to dust off those old resume and get cracking with the job searching. You know what? Maybe Iâ€™ll send my new video content marketing project to The Royal Institute of Technology and let them put that in their supercomputer and smoke it! What do you think?</p>
<p>Hey &#8211; weâ€™re here anyway. Want to hear about our little project? Itâ€™s for a charity and Stella Pop is donating our time.<br />
Cool here it isâ€¦ a tidbit of Stella Pop and Goodwillâ€™s new and not yet released video content marketing project.</p>
<p>DC Goodwill Fashionistaâ€™s â€œReUse.ReCycle.ReFashion with Miss DC â€œ</p>
<p>Itâ€™s a viral video project all about Goodwill and Recycling starring Miss DC 2009 and the Goodwill Fashionista which was conceptualized by Stella Pop and developed in partnership with Goodwill of Greater Washington. The rap-opera song was written by Kokayi (Grammy nominated rapper from DC) and performed by both Jen Corey (Miss DC 2009 and Kokayi as a fresh musical hook for the video series launching in late December. It was recorded and mixed at Sweet Spot Studio under the creative direction of Nicolas Laget and Kokayi. Having never been in a recording studio before, I can say â€œin the sweet spotâ€ is exactly right for this musical team lead by Kokayi. I canâ€™t dance but I was secretly in my mind getting on a seriously disturbing and scary groove. Enough said about my dancing.</p>
<p>The complete song will be available at iTunes and if you buy the song thereâ€™s good news, Goodwill receives the benefits of your purchase as a donation. All the money raised by Goodwill is used for enhancing the dignity and quality of life of individuals, families and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work. Goodwillâ€™s vision is that every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life. So get over to iTunes and purchase the song. Maybe even give away a few downloads to friends and family.</p>
<p>This viral video series was filmed over a four month period and documents the interior and design rejuvenation of Jenâ€™s (Miss DC) new apartment with items purchased at Goodwill stores throughout the Washington DC area. And when I say purchased, I mean we spent almost nothing for an apartment full of â€ household bling.â€ The great thing about all these items is that they were lovingly donated by good people from all over the DC community. That is sweet!</p>
<p>By the way, recycling is Jenâ€™s platform for the Miss America Pageant which is taking place at the end of January in Las Vegas. Make sure you vote for her, sheâ€™s talented and very down to earth.</p>
<p>This partnership between Stella Pop, Jen Corey &#8211; Miss DC 2009  and Goodwill of Greater Washington is an excellent example of content marketing in the form of an independent viral video project. Donâ€™t tell Goodwill all this nice stuff Iâ€™m about to say, it just might go to their heads but they have an incredible marketing team and have created a highly successful content marketing program highlighted by their blog &#8211; DC Goodwill Fashionista.</p>
<p>The blog is a true collaboration but the main writing talent behind it is Gillain Kirkpatrick who also stars in the video as Jenâ€™s partner in crime and shopping buddy. Stella Pop has been honored to work with this amazing non-for-profit organization and it has been a truly educational and an uplifting experience so you can understand our excitement about the upcoming video launch.</p>
<p>Can I can tell something? The song and video are awesome and fun, if I do say so myself. And, the video turned out to be extremely cool, heart warming and was filled with lots of goodwill from everyone involved. Stay tuned for the first video installment which is coming soon! Around the end of December.</p>
<p>Stella says, create content that connects with your audience. It doesnâ€™t always have to be so literal and direct to get involvement and illustrate your brand message. Want the perfect example, check out DC Goodwill Fashionista. You can find this article at www.YoStella.com</p>
<h3><strong>PS &#8211; The scientific study is not for real but you probably already figured that out &#8211; h<strong>ope youâ€™re not mad and enjoy the ringtone download provided below.</strong></strong></h3>
<p>Weâ€™ve included a free ringtone for you to download that is a tiny taste of the rap-opera song â€œA Dream Without Boundariesâ€ coming with our video series.</p>
<p><a title="Free Ringtone from Stella Pop" href="http://audiko.net/ringtone/Kokai+feat.+Jennifer+Corey/Dreams+without+Boundaries?ring=4670982&amp;fresh=1" target="_blank">Thanks again and click here for the download.</a></p>
<p>Stella&#8217;s Pop Factory is a creative service company located in metro Washington DC, our friends just call us Stella Pop.</p>
<p>Stella Pop is a soda brew crew that between mixing up handcrafted concepts flavors, serves up high-fizz design and outside-the-pop-bottle thinking for our clients. Our firm is styled after a creative soda factory, we have consistently won high praise for exceptional service and expertise in advertising &amp; marketing including content and concept development, creative services and brand optimization.</p>
<p>&#8220;We don&#8217;t make the Pop, We make the Fizz!&#8221;</p>
<p>Let us mix up a fresh new flavor for your brand today.</p>
<h4>Incoming search terms:</h4><ul><li>Powered by Article Dashboard metro station</li><li>Powered by Article Dashboard 10 foot trade show booths</li><li>Powered by Article Dashboard royal institution</li><li>Powered by Article Dashboard most disturbing music videos</li></ul><!-- SEO SearchTerms Tagging 2 Plugin --><p>There are no posts related to New Swedish Study Finds Content Marketing?.</p>]]></content:encoded>
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		<title>New Swedish Study Finds Content Marketing?</title>
		<link>http://whatsthewebpoint.com/new-swedish-study-finds-content-marketing/</link>
		<comments>http://whatsthewebpoint.com/new-swedish-study-finds-content-marketing/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 08:49:18 +0000</pubDate>
		<dc:creator>morgan</dc:creator>
				<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Creative Services]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Video Content]]></category>
		<category><![CDATA[Re-contenting]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Stella]]></category>
		<category><![CDATA[Stella Pop]]></category>
		<category><![CDATA[Stellapop]]></category>
		<category><![CDATA[Stellas Pop Factory]]></category>
		<category><![CDATA[Video Content]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Yostella]]></category>

		<guid isPermaLink="false">http://www.whatsthewebpoint.com/?p=1031</guid>
		<description><![CDATA[A new Swedish study just released has found that content marketing and custom publishing donâ€™t really work!
This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project [...]]]></description>
			<content:encoded><![CDATA[<p>A new Swedish study just released has found that content marketing and custom publishing donâ€™t really work!</p>
<p>This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project or program.</p>
<p>For the last three years, using the worldâ€™s largest Cray SuperComputer, The Royal Institute of Technology found that content marketing has not been working. Reference &#8211; Study &gt;&gt;Doktorand Yt &#8211; Och Korroslonsvetenskap &gt;&gt; Published 2009-12-10. The results are not pretty, especially if you happen to be in the content marketing industry using this methodology to deliver advertising, marketing or branding messages to a core audience. The study uses extensive data mining, double blind statistical data drumming, data appending with reverse metrics and fourth level search data from Google, Yahoo, Microsoft and InfoUSA to better understand the true long term results of content marketing.</p>
<p><span id="more-1031"></span>Hereâ€™s what they found in brief:</p>
<ul>
<li>RIT studied <em><strong>15,114</strong></em> <strong><em>Content Marketing and Custom Publishing</em></strong> campaigns</li>
<li><strong><em> 98.7%</em></strong> of those campaigns<strong><em> â€œhad not and could notâ€</em></strong> deliver any measurable level of success</li>
<li>There was also â€œ<strong><em>noâ€ measurable</em></strong> &#8211; <strong><em>Return On Investment</em></strong> for all 15,114 marketing campaigns studied over this three year period</li>
<li>Only <strong><em>.02%</em></strong> of all end users engaged in these campaigns or had any further conversation with the provider</li>
<li>Custom publishing provided only <strong><em>1.7%</em></strong> message penetration to any core audience &#8211; <strong><em>what so ever </em></strong><strong><em> </em></strong></li>
</ul>
<p>Wow, weâ€™re in real trouble here. All those years of hard work down the drain &#8211; in one big scientific FLUSH!</p>
<p>And weâ€™ve spent the last four months creating, developing and weâ€™re about to launch an incredible video content marketing project. Man, thatâ€™s a bummer.</p>
<p>Sorry for the bad news. I guess all you content marketers are going to have to dust off those old resume and get cracking with the job searching. You know what? Maybe Iâ€™ll send my new video content marketing project to The Royal Institute of Technology and let them put that in their supercomputer and smoke it! What do you think?</p>
<p>Hey &#8211; weâ€™re here anyway. Want to hear about our little project? Itâ€™s for a charity and Stella Pop is donating our time.<br />
Cool here it isâ€¦ a tidbit of Stella Pop and Goodwillâ€™s new and not yet released video content marketing project.</p>
<p>DC Goodwill Fashionistaâ€™s â€œReUse.ReCycle.ReFashion with Miss DC â€œ</p>
<p>Itâ€™s a viral video project all about Goodwill and Recycling starring Miss DC 2009 and the Goodwill Fashionista which was conceptualized by Stella Pop and developed in partnership with Goodwill of Greater Washington. The rap-opera song was written by Kokayi (Grammy nominated rapper from DC) and performed by both Jen Corey (Miss DC 2009 and Kokayi as a fresh musical hook for the video series launching in late December. It was recorded and mixed at Sweet Spot Studio under the creative direction of Nicolas Laget and Kokayi. Having never been in a recording studio before, I can say â€œin the sweet spotâ€ is exactly right for this musical team lead by Kokayi. I canâ€™t dance but I was secretly in my mind getting on a seriously disturbing and scary groove. Enough said about my dancing.</p>
<p>The complete song will be available at iTunes and if you buy the song thereâ€™s good news, Goodwill receives the benefits of your purchase as a donation. All the money raised by Goodwill is used for enhancing the dignity and quality of life of individuals, families and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work. Goodwillâ€™s vision is that every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life. So get over to iTunes and purchase the song. Maybe even give away a few downloads to friends and family.</p>
<p>This viral video series was filmed over a four month period and documents the interior and design rejuvenation of Jenâ€™s (Miss DC) new apartment with items purchased at Goodwill stores throughout the Washington DC area. And when I say purchased, I mean we spent almost nothing for an apartment full of â€ household bling.â€ The great thing about all these items is that they were lovingly donated by good people from all over the DC community. That is sweet!</p>
<p>By the way, recycling is Jenâ€™s platform for the Miss America Pageant which is taking place at the end of January in Las Vegas. Make sure you vote for her, sheâ€™s talented and very down to earth.</p>
<p>This partnership between Stella Pop, Jen Corey &#8211; Miss DC 2009  and Goodwill of Greater Washington is an excellent example of content marketing in the form of an independent viral video project. Donâ€™t tell Goodwill all this nice stuff Iâ€™m about to say, it just might go to their heads but they have an incredible marketing team and have created a highly successful content marketing program highlighted by their blog &#8211; DC Goodwill Fashionista.</p>
<p>The blog is a true collaboration but the main writing talent behind it is Gillain Kirkpatrick who also stars in the video as Jenâ€™s partner in crime and shopping buddy. Stella Pop has been honored to work with this amazing non-for-profit organization and it has been a truly educational and an uplifting experience so you can understand our excitement about the upcoming video launch.</p>
<p>Can I can tell something? The song and video are awesome and fun, if I do say so myself. And, the video turned out to be extremely cool, heart warming and was filled with lots of goodwill from everyone involved. Stay tuned for the first video installment which is coming soon! Around the end of December.</p>
<p>Stella says, create content that connects with your audience. It doesnâ€™t always have to be so literal and direct to get involvement and illustrate your brand message. Want the perfect example, check out DC Goodwill Fashionista. You can find this article at www.YoStella.com</p>
<h3><strong>PS &#8211; The scientific study is not for real but you probably already figured that out &#8211; h<strong>ope youâ€™re not mad and enjoy the ringtone download provided below.</strong></strong></h3>
<p>Weâ€™ve included a free ringtone for you to download that is a tiny taste of the rap-opera song â€œA Dream Without Boundariesâ€ coming with our video series.</p>
<p><a title="Free Ringtone from Stella Pop" href="http://audiko.net/ringtone/Kokai+feat.+Jennifer+Corey/Dreams+without+Boundaries?ring=4670982&amp;fresh=1" target="_blank">Thanks again and click here for the download.</a></p>
<p>Stella&#8217;s Pop Factory is a creative service company located in metro Washington DC, our friends just call us Stella Pop.</p>
<p>Stella Pop is a soda brew crew that between mixing up handcrafted concepts flavors, serves up high-fizz design and outside-the-pop-bottle thinking for our clients. Our firm is styled after a creative soda factory, we have consistently won high praise for exceptional service and expertise in advertising &amp; marketing including content and concept development, creative services and brand optimization.</p>
<p>&#8220;We don&#8217;t make the Pop, We make the Fizz!&#8221;</p>
<p>Let us mix up a fresh new flavor for your brand today.</p>
<h4>Incoming search terms:</h4><ul><li>Powered by Article Dashboard dc shoes</li></ul><!-- SEO SearchTerms Tagging 2 Plugin --><p>There are no posts related to New Swedish Study Finds Content Marketing?.</p>]]></content:encoded>
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		<title>8 Most Common Mistakes made by Business Owners</title>
		<link>http://whatsthewebpoint.com/8-most-common-mistakes-made-by-business-owners/</link>
		<comments>http://whatsthewebpoint.com/8-most-common-mistakes-made-by-business-owners/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 08:46:56 +0000</pubDate>
		<dc:creator>morgan</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Small Business Mistakes]]></category>

		<guid isPermaLink="false">http://www.whatsthewebpoint.com/?p=980</guid>
		<description><![CDATA[As a professional business coach and mentor, I see many small business owners whose lives are ruled by their business â€“ not the other way around. They burn themselves out working outrageously long hours when they could be spending more time at home with their families and friends and taking time out to enjoy life.
So [...]]]></description>
			<content:encoded><![CDATA[<p>As a professional business coach and mentor, I see many small business owners whose lives are ruled by their business â€“ not the other way around. They burn themselves out working outrageously long hours when they could be spending more time at home with their families and friends and taking time out to enjoy life.</p>
<p>So many of them began their business so they could be &#8220;the boss&#8221; and work their own hours.  What happens is their lack of experience turns this around on them and they become slaves to their businesses.</p>
<p>Having started many successful businesses myself, as well as coaching and mentoring other new business owners, I understand more than most just how easy it is to become &#8220;stuck&#8221; and become trapped in bad habits.  It&#8217;s easy to say &#8220;work smarter, not harder&#8221; â€“ but what does that mean exactly?  Most small business owners don&#8217;t have a clue.</p>
<p>So here are just eight of some of the more common mistakes small business owners make, so you can avoid them and if you are already trapped, what you can do about them:</p>
<p><strong><span id="more-980"></span>1. They don&#8217;t set clear goals. </strong> Would you drive off on a journey, wanting to get to destination X, and not bother to take a road map and use it?  You could get lost.  You could end up anywhere.  You could drive around in circles and run out of petrol in the middle of nowhere!  You must have a clear understanding of where you want your business to go, with a few ideas of some of the ways you can reach that goal.  You must create a solid vision and set clear and attainable targets to give you and your business direction.  This acts as your &#8220;road map&#8221;.</p>
<p><strong>2. They confuse being busy with being successful. </strong> It&#8217;s a fine line.  Many successful people are quite busy, but then again, many new starters are also busy and failing to reach their desired levels of success.  To an extent, working long hours in a business that really does require our personal input is part and parcel of being a successful business owner, however, could you say you are successful if all you have is work and the rest of your life is non-existent?  I don&#8217;t call that successful.  Success is having a profitable business AND having and enjoying personal and financial freedoms to spend time with our loved ones and friends and do the things we really enjoy in life.</p>
<p><strong>3.  Poor Advertising</strong>.  Many small business owners are not natural &#8216;marketers&#8217; and that is one of their biggest downfalls.  You must identify your target market and address your marketing efforts directly to them and your marketing message MUST address their needs, not yours.  You must consistently target your market with the marketing message that answers their question of &#8220;what&#8217;s in it for me?&#8221; You don&#8217;t tell them how important YOU are or how long you&#8217;ve been in business or how you&#8217;re looking for new clients.  You identify their problems and and tell them how you can solve them AND you make them take action to contact you promptly.</p>
<p><strong>4. Not targeting their true &#8220;target market&#8221;. </strong> Some people think if you market to everybody on the planet, sooner or later, one of them has to respond.  It&#8217;s a big planet â€“ your message will just get lost in the &#8220;noise&#8221; and confusion of all the other millions of ads out there doing the same thing to the same people.  To be successful, your marketing efforts MUST focus on your own target market â€“ you must know who they are, their demographics, how they think, behave, where they hang out, and how you can get your message to them.  Without this knowledge, your marketing dollar is being wasted, however, when you are in contact with your true target market, you are in contact with people who really do want and need your services!</p>
<p><strong>5. Get trapped into wanting new customers. </strong>There&#8217;s no doubt that every business needs new customers, however, to focus your attention on only bringing in new customers all the time is not only tiring, it&#8217;s very expensive.  Realize that you have already invested time and money in getting the clients you already have â€“ if you let them &#8220;walk&#8221;, think of the wastage.  Think of your existing customers as an investment, and you will see a higher return on this investment if you can keep them coming back giving you return business.  By working on your existing customers and giving them excellent service, you also increase word of mouth referrals â€“ which is free marketing for your business.</p>
<p><strong>6.  Working IN their business instead of ON their business. </strong>This is a common trap for small business owners who tend to do too much themselves.  If you can&#8217;t afford full time employees, consider part time and virtual assistants (if the nature of your business can utilize that type of service.)  Consider this â€“ if you are the one managing your diary, organizing your own appointments, doing your own research, doing the books, operating the cash register, ordering the stock, doing the payroll, managing the employees, opening and closing the shop every dayâ€¦ who is looking at the big picture and making decisions that will grow the business?  Who is doing your marketing and advertising research?  Not you, obviously, because you&#8217;re too busy doing everything else.  This is a nasty trap to fall into and you can get out of it by systemizing your business and hiring people who can do many of those mundane tasks for you.  This will provide a business that can run itself â€“ freeing up that time so you can work ON your business instead of IN it.</p>
<p><strong>7. Hiring the wrong people</strong>.  Anybody can fall into the trap of hiring the wrong person for the job, but if you take note of their ability and experience as it relates to the job they&#8217;re applying for and you check their references, you&#8217;ll have a better chance of hiring the right person.  There are many online resources that provide assistance in helping small businesses find the right employees, offering interview hints, and so on.  Take advantage of these free resources and it will save you a lot of wasted time and money if you choose the wrong person.  You can&#8217;t focus on what you need to be doing if your mind is constantly worrying about what your employees might be doing wrong and you have to waste time constantly supervising their efforts.</p>
<p><strong>8. Wasting money on bad marketing</strong>.  If it didn&#8217;t work the first time, why would you waste money repeating it a second or third time?  If it doesn&#8217;t work, it doesn&#8217;t work and you need to fix it before using it again, otherwise your marketing money is just going down the drain and you may as well not bother.  A typical example is placing an ad in your local community newspaper.  Maybe you ran it for a couple of weeks and had zero response.  That means it doesn&#8217;t work, so don&#8217;t keep running it.  It might just be something simple as needing to change the heading, or rewording the body, or placing it under a different category.  You must track your advertising expenses and measure the results you get from each attempt so you can assess the real effectiveness of each effort.  Only then will you know if a particular ad is worth repeating or needs reworking.</p>
<p>Finally, never give up.  Many of my clients have been total novices making all of the above mistakes, and today are the owners of thriving small businesses, enjoying a healthy work/life balance.  This is how I know you can do it, too.</p>
<p>Terri Levine is the author of over a dozen books on Business Success, Marketing, Selling and Coaching, mentor to some of the world&#8217;s most successful business owners and sales professionals, featured in over 50 International News Publications, advisor to General Electric, seen regularly on television shows around the world.  www.marketingwithTerriLevine.com.  <a href="http://www.LevineBusinessCoaching.com." target="_blank">www.LevineBusinessCoaching.com.</a></p>
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