If you have started to promote your web site, keep it constant. If you promote your site with persistence, it will catch your audience’s attention.

Be patient. Try each method in promotion until you acquire the best, free promotion there is. You have to accept trial and error for your web site to reach the top.

There are many ways for your web site to be seen. Here are some free web site promotions you could try until you find the most effective.

*Free promotions such as search engines and directories would give your web site the deserved traffic you always wanted. Make sure to check your web site’s ranking to know whether or not this type of free promotion is right for you.

*Make a deal with other web sites on trading links which could help both web sites. Make sure to use words that could easily interest the audience.

*Find free classified ads that could boost the promotion of your web site. These ads could be seen by other people who you are not targeting for, but may as well be interested in your services.

*Free and low-cost internet banners are spread all through out the World Wide Web. Banners that pop-up at the top of a page or in a separate window would automatically catch your target audience’s attention.

If your web site and its free promotion did not work even after accomplishing these methods, analyze your web site. Track down all visitors, advertisements, and transactions. Then locate errors in your web site. Upload new files to your web site continuously for audience to return for new products and services. Monitor your own web site if it’s up in the market or down.

Then be ready to try the methods again and surely it will work.

It has always been said that the best things in life are free. Yes they are. And as soon as your free web site promotion proves to the audience its worth, then you’ll believe it’s true.

http://www.rankland.com

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1. Web design agencies

These are focused on building web pages for a website. Many web developers are now offering affordable services if you just know how and where to find them.

2. Logo services

Production of web site logos is the main concern of these agencies. Hundreds of pre-designed logos could be purchased or even customized to complement your website better.

3. Copywriting Agencies

In adjunct to search engine optimization, these agencies provide quality content that targets the attention of the market you intend to tap. Looking for the best deals with copywriting services will be a cinch if you know where to look. If you prefer freelancers, they are often found with their own websites.

4. Search engine optimization companies

These companies analyze and modify websites in order to achieve the highest possible search engine ranking. They improve your website’s design and content to better attract more traffic. Link building could also be employed by these e-marketing agencies to benefit your business. They are actually a combination of all the services mentioned above. Sometimes they also go by the name of Internet marketing consultancies or something of that sort.

5. Domain registration companies

Your business’s name in the web is the business of these companies. Looking for the best amongst a wide array of these agencies is like looking for a needle in a haystack. But if you are determined enough to do your homework with these marketing services, results would be more than rewarding. Just make sure that you don’t register with those whose only intention is to rip off those who can’t afford the most reputable domain registration agencies.

These are just a few of the Internet advertising agencies that a web marketing newbie could turn to. Examining your needs first will better your chances in getting in touch with the cream of the crop of these Internet marketing agencies minus the hefty price tag.

http://www.surfnfind.info

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Not only does an affordable internet advertising solution serve as a communication station, it also assists in an effortless system for transaction and distribution. This is the only medium that could help people do business within a short period of time.

With just one click and a money-saving internet advertising solution, shoppers could get all the information they need by visiting any web site. The businessman could obtain the services he needs. The company is happy doing business with their clients. The clients are happy doing business in the comfort of their homes.

Unlike meeting in person, wherein time and money could be wasted, the low cost internet advertising solutions benefits the company in which the services and products are receiving sales. Plus, it also benefits the consumers who receive comfort and satisfaction guaranteed.

Inexpensive internet advertising solutions are able to lead other advertising medium because they were developed to be interactive. When a consumer reads and clicks on a web advertisement, it is easier and more convenient to respond or inquire with e-mail and business reply cards. Unlike other advertisings, low cost internet advertising solutions’ ability to answer feed backs in real time enables the companies to reply, resolves complaints and answer inquiries.

Internet advertising solutions provide a low cost and effective resolution for attracting targeted, high quality customers. This low cost internet advertising solution also provides web site publishers with a prospect to generate advertising revenue from their unsold marketing inventory.

Conventional advertising could never be replaced. However, because of developments in the technology, people prefer their services online. With low cost internet advertising solutions present, the consumers, companies, advertisers and even the common people’s lives have been given a deserving contentment.

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by Steve Smith

The best thing about viral marketing is that you get a lot of awareness of your product or company. It generates a consistent flow of potential customers. With a little forethought and imagination you can reach out to high numbers of people, sometimes employing incentives or prizes along the way. Viral marketing avoids being linked with spam because of the willingness of one person to pass the information along and using the familiarity of that person to engender trust in the recipient.

Almost every company and website has caught on to the miraculous effects of viral marketing and advertising, even Microsoft with Hotmail for instance. If you don’t catch on too, it could leave your internet business dead in the water. If used in conjunction with other promotion types like SEO (Search Engine Optimisiation), viral marketing could easily push you ahead of the competition.

Viral marketing is a canny way to get the knowledge out about your company, your product and you! The trick is, you get YOUR CUSTOMER to pass your advertising along the chain to even more potential customers and THEY pass it along too. It’s a great low costing way to get the word out and keep it in the marketplace. You just need a great idea, an engaging story or a killer application. Make noise or create a buzz, many films promote themselves by spreading scandal and gossip.

A great scheme for Viral Marketing is called The Ultimate Supertip produced by Harvey Segal. This amazing scheme offers a FREE eBook on viral marketing and I believe it to be the best start in Viral Marketing.

Check out Harvey Segal’s The Ultimate Supertip

Steve Smith is the founder of New FX Pro and spreads the word about Forex Trading and Viral Marketing techniques

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This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project or program.

For the last three years, using the world’s largest Cray SuperComputer, The Royal Institute of Technology found that content marketing has not been working. Reference – Study >>Doktorand Yt – Och Korroslonsvetenskap >> Published 2009-12-10. The results are not pretty, especially if you happen to be in the content marketing industry using this methodology to deliver advertising, marketing or branding messages to a core audience. The study uses extensive data mining, double blind statistical data drumming, data appending with reverse metrics and fourth level search data from Google, Yahoo, Microsoft and InfoUSA to better understand the true long term results of content marketing.

Here’s what they found in brief:

• RIT studied 15,114 Content Marketing and Custom Publishing campaigns
• 98.7% of those campaigns “had not and could not” deliver any measurable level of success
• There was also “no” measurable – Return On Investment for all 15,114 marketing campaigns studied over this three year period
• Only .02% of all end users engaged in these campaigns or had any further conversation with the provider
• Custom publishing provided only 1.7% message penetration to any core audience – what so ever

Wow, we’re in real trouble here. All those years of hard work down the drain – in one big scientific FLUSH!

And we’ve spent the last four months creating, developing and we’re about to launch an incredible video content marketing project. Man, that’s a bummer.

Sorry for the bad news. I guess all you content marketers are going to have to dust off those old resume and get cracking with the job searching. You know what? Maybe I’ll send my new video content marketing project to The Royal Institute of Technology and let them put that in their supercomputer and smoke it! What do you think?

Hey – we’re here anyway. Want to hear about our little project? It’s for a charity and Stella Pop is donating our time.
Cool here it is… a tidbit of Stella Pop and Goodwill’s new and not yet released video content marketing project.

DC Goodwill Fashionista’s “ReUse.ReCycle.ReFashion with Miss DC “

It’s a viral video project all about Goodwill and Recycling starring Miss DC 2009 and the Goodwill Fashionista which was conceptualized by Stella Pop and developed in partnership with Goodwill of Greater Washington. The rap-opera song was written by Kokayi (Grammy nominated rapper from DC) and performed by both Jen Corey (Miss DC 2009 and Kokayi as a fresh musical hook for the video series launching in late December. It was recorded and mixed at Sweet Spot Studio under the creative direction of Nicolas Laget and Kokayi. Having never been in a recording studio before, I can say “in the sweet spot” is exactly right for this musical team lead by Kokayi. I can’t dance but I was secretly in my mind getting on a seriously disturbing and scary groove. Enough said about my dancing.

The complete song will be available at iTunes and if you buy the song there’s good news, Goodwill receives the benefits of your purchase as a donation. All the money raised by Goodwill is used for enhancing the dignity and quality of life of individuals, families and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work. Goodwill’s vision is that every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life. So get over to iTunes and purchase the song. Maybe even give away a few downloads to friends and family.

This viral video series was filmed over a four month period and documents the interior and design rejuvenation of Jen’s (Miss DC) new apartment with items purchased at Goodwill stores throughout the Washington DC area. And when I say purchased, I mean we spent almost nothing for an apartment full of ” household bling.” The great thing about all these items is that they were lovingly donated by good people from all over the DC community. That is sweet!

By the way, recycling is Jen’s platform for the Miss America Pageant which is taking place at the end of January in Las Vegas. Make sure you vote for her, she’s talented and very down to earth.

This partnership between Stella Pop, Jen Corey – Miss DC 2009 and Goodwill of Greater Washington is an excellent example of content marketing in the form of an independent viral video project. Don’t tell Goodwill all this nice stuff I’m about to say, it just might go to their heads but they have an incredible marketing team and have created a highly successful content marketing program highlighted by their blog – DC Goodwill Fashionista.

The blog is a true collaboration but the main writing talent behind it is Gillain Kirkpatrick who also stars in the video as Jen’s partner in crime and shopping buddy. Stella Pop has been honored to work with this amazing non-for-profit organization and it has been a truly educational and an uplifting experience so you can understand our excitement about the upcoming video launch.

Can I can tell something? The song and video are awesome and fun, if I do say so myself. And, the video turned out to be extremely cool, heart warming and was filled with lots of goodwill from everyone involved. Stay tuned for the first video installment which is coming soon! Around the end of December.

Stella says, create content that connects with your audience. It doesn’t always have to be so literal and direct to get involvement and illustrate your brand message. Want the perfect example, check out DC Goodwill Fashionista. You can find this article at www.YoStella.com

PS – The scientific study is not for real but you probably already figured that out – hope you’re not mad and enjoy the ringtone download provided below.

We’ve included a free ringtone for you to download that is a tiny taste of the rap-opera song “A Dream Without Boundaries” coming with our video series.

Thanks again and click here for the download.

Stella’s Pop Factory is a creative service company located in metro Washington DC, our friends just call us Stella Pop.

Stella Pop is a soda brew crew that between mixing up handcrafted concepts flavors, serves up high-fizz design and outside-the-pop-bottle thinking for our clients. Our firm is styled after a creative soda factory, we have consistently won high praise for exceptional service and expertise in advertising & marketing including content and concept development, creative services and brand optimization.

“We don’t make the Pop, We make the Fizz!”

Let us mix up a fresh new flavor for your brand today.

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This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project or program.

For the last three years, using the world’s largest Cray SuperComputer, The Royal Institute of Technology found that content marketing has not been working. Reference – Study >>Doktorand Yt – Och Korroslonsvetenskap >> Published 2009-12-10. The results are not pretty, especially if you happen to be in the content marketing industry using this methodology to deliver advertising, marketing or branding messages to a core audience. The study uses extensive data mining, double blind statistical data drumming, data appending with reverse metrics and fourth level search data from Google, Yahoo, Microsoft and InfoUSA to better understand the true long term results of content marketing.

Here’s what they found in brief:

• RIT studied 15,114 Content Marketing and Custom Publishing campaigns
• 98.7% of those campaigns “had not and could not” deliver any measurable level of success
• There was also “no” measurable – Return On Investment for all 15,114 marketing campaigns studied over this three year period
• Only .02% of all end users engaged in these campaigns or had any further conversation with the provider
• Custom publishing provided only 1.7% message penetration to any core audience – what so ever

Wow, we’re in real trouble here. All those years of hard work down the drain – in one big scientific FLUSH!

And we’ve spent the last four months creating, developing and we’re about to launch an incredible video content marketing project. Man, that’s a bummer.

Sorry for the bad news. I guess all you content marketers are going to have to dust off those old resume and get cracking with the job searching. You know what? Maybe I’ll send my new video content marketing project to The Royal Institute of Technology and let them put that in their supercomputer and smoke it! What do you think?

Hey – we’re here anyway. Want to hear about our little project? It’s for a charity and Stella Pop is donating our time.
Cool here it is… a tidbit of Stella Pop and Goodwill’s new and not yet released video content marketing project.

DC Goodwill Fashionista’s “ReUse.ReCycle.ReFashion with Miss DC “

It’s a viral video project all about Goodwill and Recycling starring Miss DC 2009 and the Goodwill Fashionista which was conceptualized by Stella Pop and developed in partnership with Goodwill of Greater Washington. The rap-opera song was written by Kokayi (Grammy nominated rapper from DC) and performed by both Jen Corey (Miss DC 2009 and Kokayi as a fresh musical hook for the video series launching in late December. It was recorded and mixed at Sweet Spot Studio under the creative direction of Nicolas Laget and Kokayi. Having never been in a recording studio before, I can say “in the sweet spot” is exactly right for this musical team lead by Kokayi. I can’t dance but I was secretly in my mind getting on a seriously disturbing and scary groove. Enough said about my dancing.

The complete song will be available at iTunes and if you buy the song there’s good news, Goodwill receives the benefits of your purchase as a donation. All the money raised by Goodwill is used for enhancing the dignity and quality of life of individuals, families and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work. Goodwill’s vision is that every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life. So get over to iTunes and purchase the song. Maybe even give away a few downloads to friends and family.

This viral video series was filmed over a four month period and documents the interior and design rejuvenation of Jen’s (Miss DC) new apartment with items purchased at Goodwill stores throughout the Washington DC area. And when I say purchased, I mean we spent almost nothing for an apartment full of ” household bling.” The great thing about all these items is that they were lovingly donated by good people from all over the DC community. That is sweet!

By the way, recycling is Jen’s platform for the Miss America Pageant which is taking place at the end of January in Las Vegas. Make sure you vote for her, she’s talented and very down to earth.

This partnership between Stella Pop, Jen Corey – Miss DC 2009 and Goodwill of Greater Washington is an excellent example of content marketing in the form of an independent viral video project. Don’t tell Goodwill all this nice stuff I’m about to say, it just might go to their heads but they have an incredible marketing team and have created a highly successful content marketing program highlighted by their blog – DC Goodwill Fashionista.

The blog is a true collaboration but the main writing talent behind it is Gillain Kirkpatrick who also stars in the video as Jen’s partner in crime and shopping buddy. Stella Pop has been honored to work with this amazing non-for-profit organization and it has been a truly educational and an uplifting experience so you can understand our excitement about the upcoming video launch.

Can I can tell something? The song and video are awesome and fun, if I do say so myself. And, the video turned out to be extremely cool, heart warming and was filled with lots of goodwill from everyone involved. Stay tuned for the first video installment which is coming soon! Around the end of December.

Stella says, create content that connects with your audience. It doesn’t always have to be so literal and direct to get involvement and illustrate your brand message. Want the perfect example, check out DC Goodwill Fashionista. You can find this article at www.YoStella.com

PS – The scientific study is not for real but you probably already figured that out – hope you’re not mad and enjoy the ringtone download provided below.

We’ve included a free ringtone for you to download that is a tiny taste of the rap-opera song “A Dream Without Boundaries” coming with our video series.

Thanks again and click here for the download.

Stella’s Pop Factory is a creative service company located in metro Washington DC, our friends just call us Stella Pop.

Stella Pop is a soda brew crew that between mixing up handcrafted concepts flavors, serves up high-fizz design and outside-the-pop-bottle thinking for our clients. Our firm is styled after a creative soda factory, we have consistently won high praise for exceptional service and expertise in advertising & marketing including content and concept development, creative services and brand optimization.

“We don’t make the Pop, We make the Fizz!”

Let us mix up a fresh new flavor for your brand today.

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So many of them began their business so they could be “the boss” and work their own hours. What happens is their lack of experience turns this around on them and they become slaves to their businesses.

Having started many successful businesses myself, as well as coaching and mentoring other new business owners, I understand more than most just how easy it is to become “stuck” and become trapped in bad habits. It’s easy to say “work smarter, not harder” – but what does that mean exactly? Most small business owners don’t have a clue.

So here are just eight of some of the more common mistakes small business owners make, so you can avoid them and if you are already trapped, what you can do about them:

1. They don’t set clear goals. Would you drive off on a journey, wanting to get to destination X, and not bother to take a road map and use it? You could get lost. You could end up anywhere. You could drive around in circles and run out of petrol in the middle of nowhere! You must have a clear understanding of where you want your business to go, with a few ideas of some of the ways you can reach that goal. You must create a solid vision and set clear and attainable targets to give you and your business direction. This acts as your “road map”.

2. They confuse being busy with being successful. It’s a fine line. Many successful people are quite busy, but then again, many new starters are also busy and failing to reach their desired levels of success. To an extent, working long hours in a business that really does require our personal input is part and parcel of being a successful business owner, however, could you say you are successful if all you have is work and the rest of your life is non-existent? I don’t call that successful. Success is having a profitable business AND having and enjoying personal and financial freedoms to spend time with our loved ones and friends and do the things we really enjoy in life.

3. Poor Advertising. Many small business owners are not natural ‘marketers’ and that is one of their biggest downfalls. You must identify your target market and address your marketing efforts directly to them and your marketing message MUST address their needs, not yours. You must consistently target your market with the marketing message that answers their question of “what’s in it for me?” You don’t tell them how important YOU are or how long you’ve been in business or how you’re looking for new clients. You identify their problems and and tell them how you can solve them AND you make them take action to contact you promptly.

4. Not targeting their true “target market”. Some people think if you market to everybody on the planet, sooner or later, one of them has to respond. It’s a big planet – your message will just get lost in the “noise” and confusion of all the other millions of ads out there doing the same thing to the same people. To be successful, your marketing efforts MUST focus on your own target market – you must know who they are, their demographics, how they think, behave, where they hang out, and how you can get your message to them. Without this knowledge, your marketing dollar is being wasted, however, when you are in contact with your true target market, you are in contact with people who really do want and need your services!

5. Get trapped into wanting new customers. There’s no doubt that every business needs new customers, however, to focus your attention on only bringing in new customers all the time is not only tiring, it’s very expensive. Realize that you have already invested time and money in getting the clients you already have – if you let them “walk”, think of the wastage. Think of your existing customers as an investment, and you will see a higher return on this investment if you can keep them coming back giving you return business. By working on your existing customers and giving them excellent service, you also increase word of mouth referrals – which is free marketing for your business.

6. Working IN their business instead of ON their business. This is a common trap for small business owners who tend to do too much themselves. If you can’t afford full time employees, consider part time and virtual assistants (if the nature of your business can utilize that type of service.) Consider this – if you are the one managing your diary, organizing your own appointments, doing your own research, doing the books, operating the cash register, ordering the stock, doing the payroll, managing the employees, opening and closing the shop every day… who is looking at the big picture and making decisions that will grow the business? Who is doing your marketing and advertising research? Not you, obviously, because you’re too busy doing everything else. This is a nasty trap to fall into and you can get out of it by systemizing your business and hiring people who can do many of those mundane tasks for you. This will provide a business that can run itself – freeing up that time so you can work ON your business instead of IN it.

7. Hiring the wrong people. Anybody can fall into the trap of hiring the wrong person for the job, but if you take note of their ability and experience as it relates to the job they’re applying for and you check their references, you’ll have a better chance of hiring the right person. There are many online resources that provide assistance in helping small businesses find the right employees, offering interview hints, and so on. Take advantage of these free resources and it will save you a lot of wasted time and money if you choose the wrong person. You can’t focus on what you need to be doing if your mind is constantly worrying about what your employees might be doing wrong and you have to waste time constantly supervising their efforts.

8. Wasting money on bad marketing. If it didn’t work the first time, why would you waste money repeating it a second or third time? If it doesn’t work, it doesn’t work and you need to fix it before using it again, otherwise your marketing money is just going down the drain and you may as well not bother. A typical example is placing an ad in your local community newspaper. Maybe you ran it for a couple of weeks and had zero response. That means it doesn’t work, so don’t keep running it. It might just be something simple as needing to change the heading, or rewording the body, or placing it under a different category. You must track your advertising expenses and measure the results you get from each attempt so you can assess the real effectiveness of each effort. Only then will you know if a particular ad is worth repeating or needs reworking.

Finally, never give up. Many of my clients have been total novices making all of the above mistakes, and today are the owners of thriving small businesses, enjoying a healthy work/life balance. This is how I know you can do it, too.

Terri Levine is the author of over a dozen books on Business Success, Marketing, Selling and Coaching, mentor to some of the world’s most successful business owners and sales professionals, featured in over 50 International News Publications, advisor to General Electric, seen regularly on television shows around the world. www.marketingwithTerriLevine.com. www.LevineBusinessCoaching.com.

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CONFUSION

During a visit to Delhi, I bumped into one of my ex-colleagues (who used to report to me at Wunderman, Delhi; now a Creative Supervisor at an esteemed agency) quite by chance. While both being on the rocks, he suggested me rather intellectually (I didn’t know though, whether it was the effect of his hard and speedy draws at the drink) that the digital is the future. I got amazed! As I never knew of his calibre of prophecy. From then on, I read, listened to, and put conscious, subconscious, unconscious efforts to understand what’s this digital all about. More so, as to some, it’s the nemesis of the conventional medium. To some, it’s the redefinition of communications. To some, it’s the future. And to some, (who are simply the simple thinkers like me), is nothing but confusion.

DEFINITION

Well, if there is confusion or problem, there got to be a solution. In that case, a definition of understanding will help my polite brain think hard and wise; at least for a change. So I thought. Yes, I thought. Nothing BIG, but simple and humble. And this helped, and still helps me define the digital as: (all about) TIME.

TIME!!?? Why so?

Let me explain. If this is future, then how come we define it so surely at present? If this is present, then what were we thinking of and doing with at past? The answer is: We were, still are, will ever be thinking of and doing with the digital. However, it’s only now or of late that we have started to create a buzz or make a noise around the digital halo… so that our myopia hitherto can be sold off henceforth as our foresight into the future.

Also the digital is TIME, because it helps a consumer to consume communications in time, on time, for time and with time.

In time… because: “Eventually” it helps the consumption of communications.

On time… because: “Immediately” it helps the consumption of communications.

For time… because: “Increasingly” it helps the consumption of communications.

With time… because: “Relevantly” it helps the consumption of communications.

ELABORATION

To prove my points, what else can I furnish but a few real life case studies -

Case 1

Problem

Roopa Ganguly – the famous film actress of Bengal, who played the role of Draupadi in the mega serial of B R Chopra’s Mahabharata – approached to me. She wanted to market herself in Mumbai. Neither had she much to spend nor was she eager to wait for too long to get the sought after result. Also she wanted to make people know about her NGO called “Chhaya”.

Solution

I made a simple website for her: www.roopaganguly.com. Then create a micro-site www.chhaya.org, and interlinked the sites. Then asked her to send personal emails and SMSs to the prospective producers to invite them – who she wanted to work with – on the prime site.

Result

She had done it. And today she is in Mumbai and has been working with Balaji Telefilms. Not only that, but also her NGO “Chhaya” roped in good attention of its prospective benefactors.

Case 2

Problem

Samsung IT had a problem. Their System Integrators (SI) of printers and monitors were having a very cold relationship with the organization. Resulting: a constant dip in sales and the Brand image was also suffering. To address this problem, Samsung wanted to bring the SIs across India on a common platform. The objective was to get the personal data of the workforce to forge a one-on-one interaction and relationship with the SIs in no real time, in fact within a month, rather conveniently. Samsung approached to ARC Worldwide, Delhi and the agency approached to me for the solution.

Solution

I thought of two performance-based-instant-reward programs for the printer-SIs and for the monitor-SIs. I christened the programs: “Singapore Calling” and “Desh Bhi, Videsh Bhi”, respectively. Simultaneously a site was created called www.sambhai.in, after I characterized a virtual friend-philosopher-guide identity: “Sambhai” from Samsung IT for the SIs. In the site, the program details were flashed and through the print ads in the selective newspapers and trade magazines the SIs were communicated and invited onto the site for more details. In fact, to participate the SIs had to register on the site first and foremost.

Result

The initiative was an instant hit among the SIs. And more than 70% of them registered on the site. The mission of getting the personal data of the SIs was accomplished with a huge success.

Case 3

Problem

India’s one of leading matrimonial site* wanted to reach the net savvy people, especially the male, in a unique way. But they were reluctant to spend much. Still they wanted good result.

*Can’t name the site as per my contract with the client.

Solution

I took the viral route. Simply used a famous network and friendship site as the reference site. Just created 100 fictitious profiles of sexy and inviting gals on that site. Each gal invited a visitor to click further on a provided link in her profile, in case the visitor wanted to see the hot pictures of hers. Once clicked, the visitor reached on yet another page where the gal asked him click on another link, if he wanted to access her personal contacts before caring for an intimate date. And when that link was clicked, the visitor found himself actually on the matrimonial site.

Result

The number of visitors on the matrimonial site increased more than 30%. And the number is still increasing.

CONCLUSION

In order to sum up my take on digital medium & communications, I cite the following -

•· Digital is not the nemesis of other mediums & communications and vice versa.

•· Digital is our chance to consume communications & information the way we want.

•· Digital is the domain of 4Is: Instant, Interaction, Inspiration and Innovation.

•· Digital is the medium for convergence, as well as for divergence.

•· Digital is not only about creating site, banners, batch, eDM, etc. and counting the hit per click… instead it’s all about redefining communications, replacing USP with UCP (Up, Close & Personal i.e. You Create Positioning).

•· Digital is the only medium that’s purely experiential, thus communications on/in this medium got to be “exclusively & personally common” but not common, uncommon or alien.

•· Digital is all about TIME.

I’m an Independent Creative Consultant dealing with Advertising, Direct Marketing, Viral, Digital & Interactive Communications, et al. I primarily function under the banner of MeSushovan and provide ad agencies, communication network, brand boutiques, creative shops and the like with Creative Solutions as a Creative Outsource to them. The Brands, so far I have handled, are Microsoft, Samsung, Sharp, Pepsi, The Times of India, Airtel, Aktel, Reliance India Mobile, Apollo Hospitals (Dhaka), Wild Stone Deo (for men), Anmol Biscuit, Olympic Energy Plus Biscuit, Dhaka Bank, Allahabad Bank, etc. to name a few. And the agencies, I have done my stint with, are Mudra, Wunderman (Y&R), ARC Worldwide, A Positive Euro, and others.

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On-line advertising is consistently evolving and you must undertake new web advertising methods in case you are trying to get constant traffic. With the principles of search engine marketing at all times altering, it’s best to search for different working methods to your business. Beneath are among the methods you may undertake:

1. Pay Per Click on (PPC) Advertising and marketing In PPC, you pay to place adverts in search engine or social media websites and you might be charged for each distinctive click on on the ad. This is without doubt one of the strategies that will guarantee you traffic within seconds of launching the PPC campaign. However, you need to do it well or else you might burn your money. Learn search engine best practices and know the keywords your customers use to search for your product or service .

2. Social Media Marketing Social media marketing has emerged as some of the cost effective internet marketing strategies today. Social media sites like Facebook, Twitter, Hi5, Bebo and others are good places to get targeted clients for free. These sites present you with an interactive method of communicating with target prospects and build your online brand reputation. You can make your company’s or product’s page on these sites, attend to customer queries, make announcements and so on.

3. Video Marketing Another effective internet marketing strategy is video marketing. Here, you make a series of videos for the products that you are promoting and submit them to video sites. YouTube is the most famous and heavily trafficked video website and videos posted there usually rank well on search engines. Video marketing is also becoming increasingly essential and Google, the most important search engine when it comes to market share, now exhibits video results for keyword searches. Just remember to label and tag the videos with the right keywords so that they will rank high.

4. Pay Per View (PPV) Advertising Pay Per View (PPV) advertising is a relatively new internet advertising concept that is working for most online businesses. It is just like PPC advertising but uses video as an alternative of ads. Here, you make a video and put it on a PPV site. You will pay every time users click to observe the video. Should you adopt this strategy, ensure you make an eye catching video that will deliver the message you want. A creative non-conventional video has the potential to go viral. Try something that goes against the norm if you want to make the video viral.

5. Article Advertising Article advertising is certainly one of internet advertising strategies you must ignore at your own peril. This method works and will continue bringing traffic long after you posted your articles. Make sure that you target particular keywords that you want the articles to rank for. After writing, submit the articles to different article directories that have a high page rank (PR). Article submission may also give your web site free worthwhile again-hyperlinks that may assist it to rank excessive in search engines.

Lawrence Harris is a prime earner affiliate, web marketer, author, coach and teacher. He and his workforce of selling professionals supply entrepreneurs a step-by-step information to realize true monetary freedom by offering a confirmed enterprise model. Additionally they supply webinars, studies, articles, workshops, seminars and private consulting. Lawrence is captivated with educating others how you can use the facility of the Web to construct a dream enterprise from home…or the beach. By means of his weblog, http://blog.lmarketing.ws, Lawrence freely shares ideas, recommendation, assets and techniques to “put your online business into hyper drive”http://lharrismarketing.ws

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Whether you’re planning a grand opening, attending a trade show or undertaking a full-blown mobile marketing campaign, you want big results. Few marketing strategies deliver the giant-sized exposure better than advertising inflatables. Here are 10 proven techniques you can use to pull in incredible amounts of traffic to your location.

#1 – Take Over Times Square – With all the neon and noise, how could anyone possibly get noticed in the middle of Times Square? By using 40-foot tall product replica advertising inflatables. Their size alone will have people gawking even amidst all the honking, flashing and other commotion.

#2 – Take Billboards to a New Dimension – Wait… what is that? There’s something hanging from that billboard. Is it… the back end of Tweety Bird? Advertising inflatables make otherwise complex and massively expensive 3-D billboard campaigns much more logistically friendly and cost effective. (And certainly more eye-catching than the flat version.)

#3 – Send Foot Traffic Soaring to New Heights – In a remote location? Is your store difficult to find? Whether you’re out in the middle of nowhere or in a basement downtown, you can still attract foot traffic with ease. Set a helium-filled advertising inflatable blimp soaring above your building. Emblazoned with your logo, you’ll make it ultra easy for customers to locate you from blocks away.

#4 – Set Some Boundaries – On land or sea (or any body of water), inflatable pylons are easily noticed, making them excellent for marking boundaries. Triathlons, golf tournaments, charity poker runs, beaches and others are perfect uses for these mobile and brandable advertising inflatables.

#5 – Get Some Airtime – On the big or small screen, inflatables make creative props for TV commercials, movies or stage performances. Advertising inflatables are much less expensive than hiring actors or extras, or building props from hard materials. Plus, they don’t require dressing rooms or make petty demands.

#6 – Stop Busy Motorists – Located near a busy street, intersection or freeway exit? If people are zipping by without stopping, it’s likely because you aren’t giving them a good reason to slow down. Put an inflatable replica on your rooftop and watch the cars stop and your traffic levels pick up.

#7 – Increase Giving at Charity Events – It’s difficult to make a charity event successful if nobody sees you’re there. Hosting a food drive at a ballgame? Sponsoring a charity race? Get noticed and increase giving by including an advertising inflatable at your tent or display.

#8 – Compete for the Ink – Hosting a contest is always a thrilling event. The suspense as the competition unfolds attracts huge crowds anxious to see the outcome. All this excitement is a magnet for journalists in search of their next human interest story. Be ready. While your event may be a competition, you don’t want to have to compete for your 15 minutes of fame. Custom inflatable product replicas do that for you. They scream to reporters, “Hey! Come take my picture!” And they almost always will.

#9 – Pique Curiosity, Boost Registrations – If educating your target market is a goal you aim to accomplish, you’ll need something to pique visitors’ curiosity and draw them to you. What’s more, if your event is linked with registration requests (for an association, classes, etc.), you’ll need something that pulls double duty to encourage signups as well. Advertising inflatables are multitasking maniacs that regularly deliver the old one-two in attracting and retaining people at your location.

#10 – Give Your Ride a Facelift – Tired of the same old look for your company van, bus or … cruise ship? Inflatables are so highly customizable that they can be adapted to fit practically any vehicle. Add a logo or product replica to the top of your ride or install massive inflatable cattle horns on your cruise ship, as Royal Caribbean did. It’s sure to get you noticed.

When your marketing philosophy is “go big or go home,” advertising inflatables get the job done with giant-sized results.

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