Posts tagged ‘Advertising’

Its Good Or It’s Bad

You have two choices when you advertise.

Your ads can be intellectual (information focused) or emotional (experience focused).

Emotional ads take the reader and lead him along the path of experience. He feels and tastes and sees what the ad writer wants him to: “As the light sneaks in on a cool winter’s morning, you feel the soft air tickle your face. You know today is going to be filled with unique experiences that will leave you feeling like there is no place like this on earth.”

However, when you choose the intellectual approach to ad writing, it’s no joking matter.

Most people write intellectual ads the way they tell a joke. They open with an obscure reference to what’s coming, and then they spend the rest of the joke adding little pieces of information working their way up to the punch line.

Continue reading ‘Its Good Or It’s Bad’ »

Most people when marketing themselves or their business go and on about how they have made money and in the process they loss their readers. A good advert needs to be short, elaborate and straight to the point. This way you will catch the attention of the people who will read your advertisements.

By all means be proud of your success but for the purpose of clarity do not dwell on your achievements for you may end up losing prospective clients’ interest. To some extend you also end up being ambiguous. But I cannot ignore the fact that narrating about your achievement helps to motivate others.

Continue reading ‘Advertising Tips – How to Catch the Attention of Your Target Audience’ »

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If you have ever wondered how intrusive social networking has become in our daily lives, or if it just seems that people around you are obsessed with their social media network, then you might just be right. In new research from the US, social media users say that social networking is now one of their most important activities on a daily basis, both on line and off line, and you thought it was just people like me who were obsessed with it didn’t you.

Only email was considered more important, with chatting and web browsing as daily activities ranking lower. When asked to compare online social networking with off line activities, social media site users only found going out with friends more important, that puts social networking ahead of real life activities such as playing games,watching TV and playing sport.

So what is the top activity on these internet social networks? 81% of site users said posting photos as their top activity with responding to others posts and posting about their own thoughts or daily activities, next in line.

Continue reading ‘Social Media the Trusted Adviser’ »

When you own a business, it can be difficult to find revenue. You have your traditional sales efforts, which can range from cold-calling on the telephone, cold-calling in person, direct mail, advertising in the local paper or on the radio… and so on.

Yet, one very effective method can sometimes go unnoticed or underutilized. Cross-selling your current customer base is a key strategy that can make you additional sales revenue.

Here are 5 reasons to cross-selling your customers.

1. Cost- Usually the cost to cross-sell is very small. It can be as simple as calling on the phone with your offer. Your ROI, return on investment, is going to be very good.
Continue reading ‘5 Reasons for Cross-Selling Your Customers’ »

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Do you want your offline or online business to go to the next level? Many small businesses fail to succeed because of neglecting the important of having a sound marketing plan. Business promotion is an intricate issue that calls for well laid tactics in order to draw customers.

Crafting a simple advert notice may save you on advertising cost, but the question that you should be asking yourself is whether you are attracting the right customers. To simply say that “I am offering a business opportunity” may not yield the best responses to your advert.

A good advert should attract the right customers; on the internet they are called targeted audience. For example, if you are selling e-books, it is advisable to find ways of attracting the attention of customers who are willing to spend their money online. Continue reading ‘Marketing Strategies – Advertising Tactics That Will Guarantee Positive Results’ »

Optimisation of your website can help achieve a higher ranking in search engine results however you can boost your company’s visibility online even further with professional quality video advertising. All you need to do to cultivate another audience, hence potential customers, is to find an online marketing company that offers video creation and video SEO services. These firms combine the creative and artistic genius required to create attention-grabbing commercials with the technological expertise to market these videos on the worldwide web. This unique melding of talent is what makes these marketing firms so successful in gaining your company the internet visibility that can dramatically increase traffic flow through your website. Everyone knows that the more traffic you cultivate, the more likely those visitors will translate into new customers and drive sales.

Contrary to popular misconceptions, video advertising is not reserved for the Fortune 500 companies and large international corporations. Small business owners can take advantage of the same type of internet marketing strategies that these giant companies use. You can easily find an online marketing company that not only provides top-notch SEO services, but also creative and affordable commercial video production capabilities. You don’t need to have an in-house art and film department to obtain a high quality video commercial to market your company, products or services. Thanks to advances in technological video applications and marketing strategies, even the smallest of companies can now afford professional video creation and marketing services once only available to multi-million pound major corporations.

Creative directors at an online marketing company will guide the conceptualisation of your commercial video. SEO experts will then develop and implement a marketing plan to gain the audience and increase your company’s visibility on the worldwide web. Creation of the video and uploading it online is only one of many steps for a successful video advertising campaign. Just as link building and other SEO services play an important role in search engine ranking, the same is true for the video component of your marketing strategy. You have to capture the viewing audience, then keep their attention through your video and then have them going to your website. The more viewers who see your commercial, the more people will be visiting your website. The more people you have clicking through to your site, the higher the likelihood that traffic will convert to a new customer. These new clients will drive new revenue to your business.

Simple website optimisation and having a great product or service certainly can help your company grow. However, if you want to dramatically increase your company’s visibility and gain an additional market share on the worldwide web, then you need to consider adding a video advertising campaign to your current marketing strategies. Select an online marketing company with full commercial video creation, distribution and marketing strategies that can take your business to the next level. There are many firms offering a wide variety of video and SEO services that can affordably help your organisation gain the internet presence it needs to thrive.