Since I launched http://www.easimarketing.com, I have tried to regularly add content. Part of my mandate is to offer a blog, tip and couple of links each week. My theory is that after a year of posting content, I should have a comprehensive archive of marketing information for you.

Tips are easy, but sitting down and writing a blog is a real commitment, but can be rewarding if you stick with it . Most people start their Blogging career on a wave of enthusiasm, posting virtually each day for a couple of weeks, until it becomes a chore, then their interest wanes and they stop posting leaving a dormant gathering of electronics dust on the information superhighway. If you are representing a company, this will not only reflect badly on you, but your company as well.

When you commit to a blog, you are making a commitment to your audience or more importantly, potential future audiences. You should aim to write a blog once every week offering something meaningful or topical about yourself, company or brand. And don’t be too obvious in making it into some corporate advert…people can see through that.

You should also be realistic and accept that there will be days when you don’t have time to update your Blog. In this case, prepare for it. You can do this by generating content ahead of time. So when you are at your ‘creative low’ you will have something to publish.

Above all, don’t forget to encourage readers to contact you. Getting dialogue/feedback will get you thinking about subjects in a completly different way. It will provide you with new content and may gain you new readers.

So all I can say is ‘Keep on Blogging’, I will try to as well!

How loud can you yell? How outrageous can you be? These are questions marketers have been asking for nearly a century. This paradigm shifted when Doyle Dane Bernbach injected intelligence into advertising in the 1960s with their revolutionary “Lemon” print ad for Volkswagen. For them, it wasn’t about how loud you can yell, it was about how interesting you are. Since the 1960s, there has been a blend of intelligent campaigns, but far outweighed by yelling matches (think Times Square).

With the inception of the web, the thinking that drove real-world advertising shifted to the online space. There was a mix of flashy and intelligent banner ads. But just as Doyle Dane Bernbach shifted attitudes in advertising in the 1960s, we are in a transitional stage in marketing. A new evolution in thinking is emerging in online marketing. It’s not about how flashy your banner ad can be. It’s not about how loud you can yell. It’s about how interesting and remarkable you are. It’s not about saying you’re remarkable. With the influx of peer-to-peer networks, it’s not about you anymore. It’s the value consumers place on your product or brand.

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Too many people blame their failures on work from home job ’scams’ when in fact they are to blame whether it be for not putting in the effort or just giving up after a week. Keep reading to get just a few ideas of some legitimate jobs you can work from home.

Online Home Business

People worldwide are taking this approach to working from home and many are actually making extremely generous incomes. There are thousands of online home businesses that you can start and/or create so you need to understand what it is you are trying to accomplish.

The possibilities are endless when it comes to online work. Whether it be something you want to do just to make a little extra cash or whether you want to make a full time living from it there is something out there for everyone.

Writing from Home

Freelance writing from home is a job that is quite misunderstood. Many people believe that to become a freelance writer they need to be a professional writer. This is not the case. Provided you have good spelling and grammar skills then you can work as a freelance writer from home. (more…)