Sales Tips and Marketing Strategies

A new Swedish study just released has found that content marketing and custom publishing don’t really work!

This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project or program.

For the last three years, using the world’s largest Cray SuperComputer, The Royal Institute of Technology found that content marketing has not been working. Reference – Study >>Doktorand Yt – Och Korroslonsvetenskap >> Published 2009-12-10. The results are not pretty, especially if you happen to be in the content marketing industry using this methodology to deliver advertising, marketing or branding messages to a core audience. The study uses extensive data mining, double blind statistical data drumming, data appending with reverse metrics and fourth level search data from Google, Yahoo, Microsoft and InfoUSA to better understand the true long term results of content marketing.

Continue reading ‘New Swedish Study Finds Content Marketing?’ »

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A new Swedish study just released has found that content marketing and custom publishing don’t really work!

This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project or program.

For the last three years, using the world’s largest Cray SuperComputer, The Royal Institute of Technology found that content marketing has not been working. Reference – Study >>Doktorand Yt – Och Korroslonsvetenskap >> Published 2009-12-10. The results are not pretty, especially if you happen to be in the content marketing industry using this methodology to deliver advertising, marketing or branding messages to a core audience. The study uses extensive data mining, double blind statistical data drumming, data appending with reverse metrics and fourth level search data from Google, Yahoo, Microsoft and InfoUSA to better understand the true long term results of content marketing.

Continue reading ‘New Swedish Study Finds Content Marketing?’ »

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Twitter has emerged as one of the most powerful social networking tools. Twitter is the home for many hip hop artists around the word. Even though Twitter is fairly new, there are already hip hop artists such as Sean ‘diddy’ Combs who had success with marketing on twitter. However, there as also been quite a few people who have made some mistakes when it comes to branding themselves on twitter.

I have compiled a list of the 10 most frequent mistakes hip hop artists make while using twitter:

1. Adding too many people at one time. So you want to brand yourself, yet you’ve got 50 people following you, while you’re following 2,001? How does that really portray you? If not only makes you look extremely desperate but it also shows that you’re not on twitter to build relationships with people, only to gain a vast amount of followers in order to spam them with your links. Take it slow, let the follows come naturally.
2. Continue reading ‘10 Mistakes Hip Hop Artists Make on Twitter’ »

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It is common practice that when a new business owner enters a premise he should pay goodwill. It is believed that the new owner will enjoy a certain amount of business based on the previous owner relation with customers. The same applies when it comes to business branding.

When determining the goodwill of a brand, you need to look at the endorsement it receives from the market. The best brands seek to keep in touch with modern social trends of its target market. Brand goodwill also involves the manner the brand handles positive and negative issues brought about by external forces.

When it comes to long term strategy, a business brand should come up with creative ways of ensuring that its position in the market is strengthened. For example, affiliate programs are affected by the opinions of its associates. Therefore, it is vital that the affiliates understand your brand well enough hence influence the decision making of its customers.

A goodwill branding strategy should strive to continually receive favorable recommendation from the media and customers. In addition, customers should be convinced of the value of the business or product. By doing this, it will help cushion the business in times of economic crisis.

Sponsoring is a perfect strategy of ensuring the goodwill of a product or business. It would be preferable to do this on important events of the calendar so as to have more effect. Also, these sponsoring activities need to be in line with the promises of the brand.

Branding is an important marketing tool since it brings a feeling of ownership and thus customers would definitely love to be associated with successful brand name.

How loud can you yell? How outrageous can you be? These are questions marketers have been asking for nearly a century. This paradigm shifted when Doyle Dane Bernbach injected intelligence into advertising in the 1960s with their revolutionary “Lemon” print ad for Volkswagen. For them, it wasn’t about how loud you can yell, it was about how interesting you are. Since the 1960s, there has been a blend of intelligent campaigns, but far outweighed by yelling matches (think Times Square).

With the inception of the web, the thinking that drove real-world advertising shifted to the online space. There was a mix of flashy and intelligent banner ads. But just as Doyle Dane Bernbach shifted attitudes in advertising in the 1960s, we are in a transitional stage in marketing. A new evolution in thinking is emerging in online marketing. It’s not about how flashy your banner ad can be. It’s not about how loud you can yell. It’s about how interesting and remarkable you are. It’s not about saying you’re remarkable. With the influx of peer-to-peer networks, it’s not about you anymore. It’s the value consumers place on your product or brand.

Continue reading ‘The Digital Marketing Guide’ »

Twitter has emerged as one of the most powerful social networking tools. Twitter is the home for many hip hop artists around the word. Even though Twitter is fairly new, there are already hip hop artists such as Sean ‘diddy’ Combs who had success with marketing on twitter. However, there as also been quite a few people who have made some mistakes when it comes to branding themselves on twitter.

I have compiled a list of the 10 most frequent mistakes hip hop artists make while using twitter:

1. Adding too many people at one time. So you want to brand yourself, yet you’ve got 50 people following you, while you’re following 2,001? How does that really portray you? If not only makes you look extremely desperate but it also shows that you’re not on twitter to build relationships with people, only to gain a vast amount of followers in order to spam them with your links. Take it slow, let the follows come naturally.
2. Bad photo. Using photos of inanimate objects on your avatar or profile picture, even worse-not using any profile photo at all. People feel more comfortable interacting with people online when they know that they are communicating with a real person.
3. Posting nothing but totally random drivel daily. While this could work if you are only using the network to connect with family and friends, if you are using Twitter for business then you should post meaningful messages that can help you grow your brand. You can post promos, updates, and links to articles that provide value to people within your network. You can also post humorous tweets and other more personal tweets just make sure that they are interesting.
4. Using the default twitter layout. If you are a professional and want to be seen as so, take a few minutes to either create information packed twitter background, or at least something with some style. Who knows, you might even get featured in an article about twitter layouts and end up gaining a lot of subscribers because of it. Continue reading ‘10 Mistakes Hip Hop Artists Make on Twitter’ »