This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project or program.

For the last three years, using the world’s largest Cray SuperComputer, The Royal Institute of Technology found that content marketing has not been working. Reference – Study >>Doktorand Yt – Och Korroslonsvetenskap >> Published 2009-12-10. The results are not pretty, especially if you happen to be in the content marketing industry using this methodology to deliver advertising, marketing or branding messages to a core audience. The study uses extensive data mining, double blind statistical data drumming, data appending with reverse metrics and fourth level search data from Google, Yahoo, Microsoft and InfoUSA to better understand the true long term results of content marketing.

Here’s what they found in brief:

• RIT studied 15,114 Content Marketing and Custom Publishing campaigns
• 98.7% of those campaigns “had not and could not” deliver any measurable level of success
• There was also “no” measurable – Return On Investment for all 15,114 marketing campaigns studied over this three year period
• Only .02% of all end users engaged in these campaigns or had any further conversation with the provider
• Custom publishing provided only 1.7% message penetration to any core audience – what so ever

Wow, we’re in real trouble here. All those years of hard work down the drain – in one big scientific FLUSH!

And we’ve spent the last four months creating, developing and we’re about to launch an incredible video content marketing project. Man, that’s a bummer.

Sorry for the bad news. I guess all you content marketers are going to have to dust off those old resume and get cracking with the job searching. You know what? Maybe I’ll send my new video content marketing project to The Royal Institute of Technology and let them put that in their supercomputer and smoke it! What do you think?

Hey – we’re here anyway. Want to hear about our little project? It’s for a charity and Stella Pop is donating our time.
Cool here it is… a tidbit of Stella Pop and Goodwill’s new and not yet released video content marketing project.

DC Goodwill Fashionista’s “ReUse.ReCycle.ReFashion with Miss DC “

It’s a viral video project all about Goodwill and Recycling starring Miss DC 2009 and the Goodwill Fashionista which was conceptualized by Stella Pop and developed in partnership with Goodwill of Greater Washington. The rap-opera song was written by Kokayi (Grammy nominated rapper from DC) and performed by both Jen Corey (Miss DC 2009 and Kokayi as a fresh musical hook for the video series launching in late December. It was recorded and mixed at Sweet Spot Studio under the creative direction of Nicolas Laget and Kokayi. Having never been in a recording studio before, I can say “in the sweet spot” is exactly right for this musical team lead by Kokayi. I can’t dance but I was secretly in my mind getting on a seriously disturbing and scary groove. Enough said about my dancing.

The complete song will be available at iTunes and if you buy the song there’s good news, Goodwill receives the benefits of your purchase as a donation. All the money raised by Goodwill is used for enhancing the dignity and quality of life of individuals, families and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work. Goodwill’s vision is that every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life. So get over to iTunes and purchase the song. Maybe even give away a few downloads to friends and family.

This viral video series was filmed over a four month period and documents the interior and design rejuvenation of Jen’s (Miss DC) new apartment with items purchased at Goodwill stores throughout the Washington DC area. And when I say purchased, I mean we spent almost nothing for an apartment full of ” household bling.” The great thing about all these items is that they were lovingly donated by good people from all over the DC community. That is sweet!

By the way, recycling is Jen’s platform for the Miss America Pageant which is taking place at the end of January in Las Vegas. Make sure you vote for her, she’s talented and very down to earth.

This partnership between Stella Pop, Jen Corey – Miss DC 2009 and Goodwill of Greater Washington is an excellent example of content marketing in the form of an independent viral video project. Don’t tell Goodwill all this nice stuff I’m about to say, it just might go to their heads but they have an incredible marketing team and have created a highly successful content marketing program highlighted by their blog – DC Goodwill Fashionista.

The blog is a true collaboration but the main writing talent behind it is Gillain Kirkpatrick who also stars in the video as Jen’s partner in crime and shopping buddy. Stella Pop has been honored to work with this amazing non-for-profit organization and it has been a truly educational and an uplifting experience so you can understand our excitement about the upcoming video launch.

Can I can tell something? The song and video are awesome and fun, if I do say so myself. And, the video turned out to be extremely cool, heart warming and was filled with lots of goodwill from everyone involved. Stay tuned for the first video installment which is coming soon! Around the end of December.

Stella says, create content that connects with your audience. It doesn’t always have to be so literal and direct to get involvement and illustrate your brand message. Want the perfect example, check out DC Goodwill Fashionista. You can find this article at www.YoStella.com

PS – The scientific study is not for real but you probably already figured that out – hope you’re not mad and enjoy the ringtone download provided below.

We’ve included a free ringtone for you to download that is a tiny taste of the rap-opera song “A Dream Without Boundaries” coming with our video series.

Thanks again and click here for the download.

Stella’s Pop Factory is a creative service company located in metro Washington DC, our friends just call us Stella Pop.

Stella Pop is a soda brew crew that between mixing up handcrafted concepts flavors, serves up high-fizz design and outside-the-pop-bottle thinking for our clients. Our firm is styled after a creative soda factory, we have consistently won high praise for exceptional service and expertise in advertising & marketing including content and concept development, creative services and brand optimization.

“We don’t make the Pop, We make the Fizz!”

Let us mix up a fresh new flavor for your brand today.

Incoming search terms:

• Powered by Article Dashboard 10 foot trade show booths
• Powered by Article Dashboard metro station
• Powered by Article Dashboard spanish christian radio
• Powered by Article Dashboard e entertainment network
• Powered by Article Dashboard mad men tv show
• Powered by Article Dashboard most disturbing music videos

There are no posts related to New Swedish Study Finds Content Marketing?.

This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project or program.

For the last three years, using the world’s largest Cray SuperComputer, The Royal Institute of Technology found that content marketing has not been working. Reference – Study >>Doktorand Yt – Och Korroslonsvetenskap >> Published 2009-12-10. The results are not pretty, especially if you happen to be in the content marketing industry using this methodology to deliver advertising, marketing or branding messages to a core audience. The study uses extensive data mining, double blind statistical data drumming, data appending with reverse metrics and fourth level search data from Google, Yahoo, Microsoft and InfoUSA to better understand the true long term results of content marketing.

Here’s what they found in brief:

• RIT studied 15,114 Content Marketing and Custom Publishing campaigns
• 98.7% of those campaigns “had not and could not” deliver any measurable level of success
• There was also “no” measurable – Return On Investment for all 15,114 marketing campaigns studied over this three year period
• Only .02% of all end users engaged in these campaigns or had any further conversation with the provider
• Custom publishing provided only 1.7% message penetration to any core audience – what so ever

Wow, we’re in real trouble here. All those years of hard work down the drain – in one big scientific FLUSH!

And we’ve spent the last four months creating, developing and we’re about to launch an incredible video content marketing project. Man, that’s a bummer.

Sorry for the bad news. I guess all you content marketers are going to have to dust off those old resume and get cracking with the job searching. You know what? Maybe I’ll send my new video content marketing project to The Royal Institute of Technology and let them put that in their supercomputer and smoke it! What do you think?

Hey – we’re here anyway. Want to hear about our little project? It’s for a charity and Stella Pop is donating our time.
Cool here it is… a tidbit of Stella Pop and Goodwill’s new and not yet released video content marketing project.

DC Goodwill Fashionista’s “ReUse.ReCycle.ReFashion with Miss DC “

It’s a viral video project all about Goodwill and Recycling starring Miss DC 2009 and the Goodwill Fashionista which was conceptualized by Stella Pop and developed in partnership with Goodwill of Greater Washington. The rap-opera song was written by Kokayi (Grammy nominated rapper from DC) and performed by both Jen Corey (Miss DC 2009 and Kokayi as a fresh musical hook for the video series launching in late December. It was recorded and mixed at Sweet Spot Studio under the creative direction of Nicolas Laget and Kokayi. Having never been in a recording studio before, I can say “in the sweet spot” is exactly right for this musical team lead by Kokayi. I can’t dance but I was secretly in my mind getting on a seriously disturbing and scary groove. Enough said about my dancing.

The complete song will be available at iTunes and if you buy the song there’s good news, Goodwill receives the benefits of your purchase as a donation. All the money raised by Goodwill is used for enhancing the dignity and quality of life of individuals, families and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work. Goodwill’s vision is that every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life. So get over to iTunes and purchase the song. Maybe even give away a few downloads to friends and family.

This viral video series was filmed over a four month period and documents the interior and design rejuvenation of Jen’s (Miss DC) new apartment with items purchased at Goodwill stores throughout the Washington DC area. And when I say purchased, I mean we spent almost nothing for an apartment full of ” household bling.” The great thing about all these items is that they were lovingly donated by good people from all over the DC community. That is sweet!

By the way, recycling is Jen’s platform for the Miss America Pageant which is taking place at the end of January in Las Vegas. Make sure you vote for her, she’s talented and very down to earth.

This partnership between Stella Pop, Jen Corey – Miss DC 2009 and Goodwill of Greater Washington is an excellent example of content marketing in the form of an independent viral video project. Don’t tell Goodwill all this nice stuff I’m about to say, it just might go to their heads but they have an incredible marketing team and have created a highly successful content marketing program highlighted by their blog – DC Goodwill Fashionista.

The blog is a true collaboration but the main writing talent behind it is Gillain Kirkpatrick who also stars in the video as Jen’s partner in crime and shopping buddy. Stella Pop has been honored to work with this amazing non-for-profit organization and it has been a truly educational and an uplifting experience so you can understand our excitement about the upcoming video launch.

Can I can tell something? The song and video are awesome and fun, if I do say so myself. And, the video turned out to be extremely cool, heart warming and was filled with lots of goodwill from everyone involved. Stay tuned for the first video installment which is coming soon! Around the end of December.

Stella says, create content that connects with your audience. It doesn’t always have to be so literal and direct to get involvement and illustrate your brand message. Want the perfect example, check out DC Goodwill Fashionista. You can find this article at www.YoStella.com

PS – The scientific study is not for real but you probably already figured that out – hope you’re not mad and enjoy the ringtone download provided below.

We’ve included a free ringtone for you to download that is a tiny taste of the rap-opera song “A Dream Without Boundaries” coming with our video series.

Thanks again and click here for the download.

Stella’s Pop Factory is a creative service company located in metro Washington DC, our friends just call us Stella Pop.

Stella Pop is a soda brew crew that between mixing up handcrafted concepts flavors, serves up high-fizz design and outside-the-pop-bottle thinking for our clients. Our firm is styled after a creative soda factory, we have consistently won high praise for exceptional service and expertise in advertising & marketing including content and concept development, creative services and brand optimization.

“We don’t make the Pop, We make the Fizz!”

Let us mix up a fresh new flavor for your brand today.

Incoming search terms:

• Powered by Article Dashboard scary video clips
• Powered by Article Dashboard dc shoes
• Powered by Article Dashboard home improvement grants for housing in washington dc

There are no posts related to New Swedish Study Finds Content Marketing?.

I have compiled a list of the 10 most frequent mistakes hip hop artists make while using twitter:

1. Adding too many people at one time. So you want to brand yourself, yet you’ve got 50 people following you, while you’re following 2,001? How does that really portray you? If not only makes you look extremely desperate but it also shows that you’re not on twitter to build relationships with people, only to gain a vast amount of followers in order to spam them with your links. Take it slow, let the follows come naturally.
2. Bad photo. Using photos of inanimate objects on your avatar or profile picture, even worse-not using any profile photo at all. People feel more comfortable interacting with people online when they know that they are communicating with a real person.
3. Posting nothing but totally random drivel daily. While this could work if you are only using the network to connect with family and friends, if you are using Twitter for business then you should post meaningful messages that can help you grow your brand. You can post promos, updates, and links to articles that provide value to people within your network. You can also post humorous tweets and other more personal tweets just make sure that they are interesting.
4. Using the default twitter layout. If you are a professional and want to be seen as so, take a few minutes to either create information packed twitter background, or at least something with some style. Who knows, you might even get featured in an article about twitter layouts and end up gaining a lot of subscribers because of it.
5. Carrying on long conversations between two users. The temptation to use Twitter like an IM service is there, but to fill a timeline with replies to a single person in a short span of time is aggravating enough to make other followers reach for the unfollow button. If you sense your convo will drag on, use direct messages, or better yet, just call the person the phone.
6. Not making regular Twitter updates. If you want to gain followers on Twitter, you need to post updates or tweets at least once a day. You can’t expect people to follow you if they see that the last message on your feed was posted a month or two ago.
7. Failing to add yourself to twitter directories. You want to gain followers but you don’t add yourself to places to be found. Directories such as Blacktwitters.com and Hiphopontwitter.com or powerful places to add yourself and be found by twitter users. Blacktwitters is a twitter directory for African American twitters.
8. Tweeting famous people. Nothing looks more obscured then to see unknown hip hop artists tweeting things to Jim Jones like “I sent you my mixtap but you didn’t respond.” This makes you look bad to your network and it’s unprofessional.
9. Selling in your tweets. You want to tell people about your brand? Do it in your bio. Put your URL there and leave it at that. Focus your time and creating quality filled tweets. If they like you, they’ll look into what you do because they enjoy what you’re saying and believe you are a valuable source, not just someone who spams the twitter world with random “buy the hot song” tweets.
10. Dising other hip hop artists. Internet beef are super weak. Beefing with other hip artists on twitter is just dumb.

Incoming search terms:

• Powered by Article Dashboard internet radio hip hop
• Powered by Article Dashboard people in africa

There are no posts related to 10 Mistakes Hip Hop Artists Make on Twitter.

When determining the goodwill of a brand, you need to look at the endorsement it receives from the market. The best brands seek to keep in touch with modern social trends of its target market. Brand goodwill also involves the manner the brand handles positive and negative issues brought about by external forces.

When it comes to long term strategy, a business brand should come up with creative ways of ensuring that its position in the market is strengthened. For example, affiliate programs are affected by the opinions of its associates. Therefore, it is vital that the affiliates understand your brand well enough hence influence the decision making of its customers.

A goodwill branding strategy should strive to continually receive favorable recommendation from the media and customers. In addition, customers should be convinced of the value of the business or product. By doing this, it will help cushion the business in times of economic crisis.

Sponsoring is a perfect strategy of ensuring the goodwill of a product or business. It would be preferable to do this on important events of the calendar so as to have more effect. Also, these sponsoring activities need to be in line with the promises of the brand.

Branding is an important marketing tool since it brings a feeling of ownership and thus customers would definitely love to be associated with successful brand name.

There are no posts related to A Marketing Tool That Ensures a Product Or Business is Promoted.

With the inception of the web, the thinking that drove real-world advertising shifted to the online space. There was a mix of flashy and intelligent banner ads. But just as Doyle Dane Bernbach shifted attitudes in advertising in the 1960s, we are in a transitional stage in marketing. A new evolution in thinking is emerging in online marketing. It’s not about how flashy your banner ad can be. It’s not about how loud you can yell. It’s about how interesting and remarkable you are. It’s not about saying you’re remarkable. With the influx of peer-to-peer networks, it’s not about you anymore. It’s the value consumers place on your product or brand.

The new thinking speaks to the importance of consumers. It’s about being relevant and speaking to the intelligence of your audience. What does a hair growth product matter to a 14 year-old girl browsing Facebook? It’s white noise. However, what if you offered that 14 year-old girl your product. Given her connections in the social community, it might be worthwhile.

Key Concepts:

Reciprocity and participation – Have an active relationship with others in the community. If you added an extra zero and a reader calls you out on it, thank them. Intelligent user comments are trying to make your product better. Or, if you’re on Digg and someone asks you to digg something for them, do it. When the time comes you can then call on them to reciprocate. Or, if you’re promoting a new hair gel, go to hair enthusiast bloggers and give them the product to try. Let them make the claims for you. If you’re gel really does help curl hair, it’s much more powerful if a blogger says it than your marketing department.

Ethics — Remember the Working Families for Wal-Mart? Supposedly an organization of Wal-Mart enthusiasts. There are legions of such people, but the Working Families for Wal-Mart were paid to write good things about the national grocery chain. Deceptive? Of course and Wal-Mart paid dearly. Paul Gillin discusses the firestorm of controversy from bloggers and ultimately, tarnished Wal-Marts online reputation in his book, the New Influencer. Honesty is a highly valued commodity in the blogosphere. A company that can recognize mistakes and promptly fix them is one with high merit in the digital world.

Timeliness – Twitter trends come and go. Kanye West was a trending topic for several days and then disappeared until the next kerfuffle. Will Plate, from Command N, discusses the importance of timeliness in the blogosphere. Though Twitter trending topics are hard to predict, there are annual events that are foreseeable. Think about December holidays. It’s the time for giving and charity. Why not create a giving tree on your website, where users can donate time or money for a charity?

Talking to the Blogosphere

As The New Influencers discusses in detail, blogs are an essential marketing tool. There are over 184 million bloggers worldwide. Why? It’s inexpensive, accessible, interactive and engaging. Not only can your company launch a blog, but you can tap into key influencers in the blogosphere to talk about your product. Prioritize which bloggers make the top 10 or 20 “most popular” list. Take example from…

To read more about digital marketing, go to Sparxoo, a digital marketing, branding and business development blog.

There are no posts related to The Digital Marketing Guide.

I have compiled a list of the 10 most frequent mistakes hip hop artists make while using twitter:

1. Adding too many people at one time. So you want to brand yourself, yet you’ve got 50 people following you, while you’re following 2,001? How does that really portray you? If not only makes you look extremely desperate but it also shows that you’re not on twitter to build relationships with people, only to gain a vast amount of followers in order to spam them with your links. Take it slow, let the follows come naturally.
2. Bad photo. Using photos of inanimate objects on your avatar or profile picture, even worse-not using any profile photo at all. People feel more comfortable interacting with people online when they know that they are communicating with a real person.
3. Posting nothing but totally random drivel daily. While this could work if you are only using the network to connect with family and friends, if you are using Twitter for business then you should post meaningful messages that can help you grow your brand. You can post promos, updates, and links to articles that provide value to people within your network. You can also post humorous tweets and other more personal tweets just make sure that they are interesting.
4. Using the default twitter layout. If you are a professional and want to be seen as so, take a few minutes to either create information packed twitter background, or at least something with some style. Who knows, you might even get featured in an article about twitter layouts and end up gaining a lot of subscribers because of it.
5. Carrying on long conversations between two users. The temptation to use Twitter like an IM service is there, but to fill a timeline with replies to a single person in a short span of time is aggravating enough to make other followers reach for the unfollow button. If you sense your convo will drag on, use direct messages, or better yet, just call the person the phone.
6. Not making regular Twitter updates. If you want to gain followers on Twitter, you need to post updates or tweets at least once a day. You can’t expect people to follow you if they see that the last message on your feed was posted a month or two ago.
7. Failing to add yourself to twitter directories. You want to gain followers but you don’t add yourself to places to be found. Directories such as Blacktwitters.com and Hiphopontwitter.com or powerful places to add yourself and be found by twitter users. Blacktwitters is a twitter directory for African American twitters.
8. Tweeting famous people. Nothing looks more obscured then to see unknown hip hop artists tweeting things to Jim Jones like “I sent you my mixtap but you didn’t respond.” This makes you look bad to your network and it’s unprofessional.
9. Selling in your tweets. You want to tell people about your brand? Do it in your bio. Put your URL there and leave it at that. Focus your time and creating quality filled tweets. If they like you, they’ll look into what you do because they enjoy what you’re saying and believe you are a valuable source, not just someone who spams the twitter world with random “buy the hot song” tweets.
10. Dising other hip hop artists. Internet beef are super weak. Beefing with other hip artists on twitter is just dumb.

There are no posts related to 10 Mistakes Hip Hop Artists Make on Twitter.