I have witnessed many companies introduce a product just because their rivals have done the same and in the process fail to ask, “What will our clients want from us in the next 5 years?” A good business person should avoid being pulled in by marketing myopia. Businesses that have become successful have worked tirelessly to understand the customers that build them.

The best business promotion is where a company seeks to offer personal service. The only time they loose is when they venture into new markets and fail to carry their heritage with them.

The businesses that struggle usually inscribe their branding strategy on the billboards. They think by writing that they fulfill promises and care about their customers’ needs, their clients will believe them. Some of them use technical terms that are not relate to their customers day to day needs.

Technology has for sure eased things, but in the process companies have lost the personal touch with their clients. A good example is the way banks introduced the ATM services, though the idea was noble and it helped to cut costs, customers were driven from the banking hall to outside the building where they interacted more with machines than with people.

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