it seems that a lot of big companies today (with big marketing budgets) have managed to jump right into social marketing and successfully use sites like Facebook, Twitter, and YouTube in their everyday marketing activities. However, it also seems that small businesses are lagging behind the social marketing trend, even though it is a very low cost marketing channel that almost any small business can afford (the sites are free to use; all it typically costs is time!).
So why are so many small businesses hesitant about social marketing, or seemingly scared of using social networking sites as part of their regular marketing activities?
It could be as simple as not having the time to take on a new marketing activity, or maybe a lack of familiarity with sites like Facebook and Twitter makes them seem hard to use. It’s also possible they’re concerned about negative comments showing up on social media web sites, or worried about employees using these tools appropriately for business. Whatever the reasons, social media marketing is here to stay, and small businesses are going to have to face their fears if they hope to leverage its value as a marketing tool and stay relevant with their customers today.
Continue reading ‘Are You Scared of Social Marketing?’ »
Incoming search terms:
- Powered by Article Dashboard incorporate a business
- Powered by Article Dashboard number of members on social networking sites
- Powered by Article Dashboard twitter
- Powered by Article Dashboard activities for business communication class