The Quick Rundown

When you start reading over Dylan’s sales page you’ll notice how he talks about the basics of using articles. Using the right keywords, submitting to directories and repeating, as well as ranking high in the search engines by doing this properly. This is the quick way of explaining what you do, and he gives you the tools to make it happen. However, you’ll also find various other techniques as well.

No Website Needed

One thing to understand is that while this is great for people who want to drive traffic to their business or website, you really don’t need one at all. In fact, as you’re reading eventually you’ll come across a snapshot of his Clickbank account. This is probably one of the most realistic ones we’ve come across in regards to the amount of money coming into his account.

Keep in mind you may have different affiliate programs other than Clickbank and it’s okay if you do. See, this isn’t based on their affiliate program, but it’s the articles that are most important. So even if you work with eBay or something of that nature, using the Secret Elite Article Marketing Tool information can help you with them as well. It’s pretty much a win/win situation for everyone.

Worried About Being a Good Writer?

This was probably the best part of the Secret Elite Article Marketing Tool sales page. Dylan makes a good point about not having to be a good writer to make this happen. Honestly, you don’t have to know a lick about grammar, punctuality, and all the other stuff since there are things like Microsoft Word out there to do it all for you. Even though he doesn’t discuss this, it’s true and good to know for those of you who have never typed one up before.

Our Overall Analysis

Listen, we didn’t even start to cover everything that’s on the Secret Elite Article Marketing Tool. Why? Well, there is a lot you’ll want to see for yourself in order to understand it all. He’s got snapshots galore along with several testimonials, bonuses and various other information. One thing we will say is that the sales page doesn’t lack information.

So if you’re having problems getting traffic to your website, making money off of affiliate programs, or just need a good class about how to properly submit articles and write them up, this is worth a look.

Taking five minutes out of your day to read this, could be deliver years worth of financial freedom. You’ll just have to see if it’s for you or not and if you want to take that next step towards that extra income. Elite Article Marketing Tool

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The first step is to write an interesting article on a particular subject. The article should be over 500 words, as that is a requirement of most submittal sites. Be sure to read the Submittal Guidelines of each site before submitting your article.

Next comes the preparation of a list of sites to submit your article. The person who said “easier said than done” must have been an Ezine article writer! The accepted guideline is to submit your article to at least 100 sites, but the more the better. Using Internet sources I made a list of 100 sites, but as I checked them out the list was suddenly reduced to 25. Some sites were no longer in operation, some were simply not article submit sites, others were subject specific, not applicable to my subject, and other problems. Eventually, from a list of around 300, I finally compiled my initial list of 100 sites to submit my article. This was a time consuming task.

Next comes the submitting of your article to various article sites. This is pretty straightforward. Visiting a site for the first time will require becoming a member. This involves filling out a short information form, perhaps submitting a photo, and then activating your account from the authorization sent to your listed e-mail address. Subsequent logins to the site are much faster as one can go directly to Member Sign In and then to Submit Articles. Now it is time to submit your article. Select a Category, then cut and paste each element of your article from your word processor to the data input form on the site. Cut and paste the Title, Summary, Body, Resource Box, Bio info, and Keywords into the form on the site. Sounds easy, it is easy, but again a tedious time consuming process.

Recognizing this as a very real problem, a number of innovative companies have come up with tools to lessen the time required to submit an article. No, I am not talking about Robot systems that are frowned upon. In fact, even if such systems were allowed would you really want the article that you worked so hard on, submitted without seeing that it was done properly?

This is where the article submitter program comes into play. These programs allow you to submit your articles to hundreds of article directories and can save you an incredible amount of time in doing so. You simply enter your article details into the software once, and then select the directory you would like to submit to. The software will then, automatically fill in all of the submission criteria for each directory and allow you to quickly submit your articles.

Try one of these programs, and take advantage of one of the easiest ways to submit articles and generate traffic to your website. Stop wasting time on list building and cutting and pasting.

Try out a FREE article submitter now, plus watch a video demonstration. Visit me at Elite Article Marketing Tool

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These questions are hard for me to answer as I am not a customer of all these companies and these questions usually relate directly to the company’s products or service or directly to its market or industry. But, while I cannot usually answer these questions with specific guidance, there is a very simple and common method in increasing your customer base and ultimately your business profits and that is to know your customers.

If you know your customer these questions would already be answered. Therefore, get to know your customers. If you are afraid to ask your current customers or potential customers questions regarding your business – then, how do you expect to sell to them – to let them know about your business and how your offerings can improve their lives? This is one of the simplest but hardest concepts that business owners face – talking to and getting information from their customers.

But, it is your customers that will ultimately make or break your company. You should understand why customers buy from you (and not from your competitors) or why they buy from your competitors and not you, who else they consider when making their purchase, where they get their information about products in your industry and, most importantly, what need they perceive as being met by your offerings or similar products.

Knowing this critical information about your customers will not only put you above your competitors but will also provide information you need in developing or offering future products and services or even in improving your current products and services. What if you could tweak your current product and double your sales. But, by not knowing your customers and knowing what needs to be tweak – your business will never meet this potential opportunity.

To get this information, you only have to start asking questions. This can be done informally as customers are checking out, browsing around, at trade shows, networking events or visiting your website or it can be done formally with focus groups, mailings/surveys or even customer lead discussions groups.

People like to talk about themselves so provide them the opportunity to do so. If you can pull this off – provide them an opportunity to talk – then you only need to: 1) listen and 2) keeping the conversation near or around your product or company.

While many sales experts will provide advice on what questions to ask and how to structure these questions, I prefer a more informal type conversation as it allows customers to open up more and elaborate further. Plus, informal conversation is much more comfortable (on both sides) than a setting of predetermined, structured questioning – you don’t want this to seem like a police interrogation! Further, formal questions are designed to get specific answers – but, there are times when non-specific answers can lead your business down a new path. A path that you as the business owner might not have ever considered; a path that may be much more profitable than the one you are currently on.

The thing to keep in mind here is understanding why your customer buys from you (how you meet their need better than your competitors’ products) and where they get their information. Thus, you know how to target them both with message and media.

Getting to know your customers means having the tools and information to not only keep them satisfied but to keep them loyal to you as well. Plus, keeping open dialog with your target group will help keep you abreast of the changes happening within your industry as well as the changing needs of your most important assets – your customers. The end result – better understand your customers to better meet their needs and in turn they will help you improve your business and its profits.

Joseph Lizio holds a MBA in Finance and Entrepreneurship, is the founder of Business Money Today, has a strong commercial lending background and is regarded as an expert in business and finance.

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Just in case you need a refresher, Twitter (www.twitter.com) is a unique micro-blogging tool that lets users communicate with their “followers” in quick text messages of 140 characters or less called “tweets.”

Social networking sites like Twitter, Facebook, LinkedIn, and YouTube are typically most effective when they are appropriately integrated with each other and with a company’s existing marketing efforts, since each one provides distinct benefits and advantages in an integrated social marketing plan. But Twitter – even when used as a stand-alone social networking strategy – can be a powerful tool in any small business marketing toolbox.

Some of the benefits of using Twitter in your marketing mix include:

• Highly targeted audience: The people who choose to “follow” you on Twitter are already interested in hearing what you have to say, or they would not have followed you to begin with. This provides you with an audience of folks who have specifically opted-in to receive your messages and want to listen to what you have to say.
• Instantly reach your “followers”: When you post something to your Twitter account (referred to as “tweets”), the message is instantly sent to your followers in the way they have chosen to be contacted. This could be a text message sent to their cell phone, posted to their Twitter page on the web, RSS-fed to a Facebook page or profile, etc. Regardless of the method your followers have selected, your tweets appear within a few seconds.
• Generate traffic to your web site: By adding links in your tweets, you provide followers with direct access to your web site, to other social networking profiles, to your blog, etc. Again, if your social marketing has been properly integrated, all of this will lead back to your web site, generating more traffic and new visitors.
• Improve your search engine rankings: By optimizing your Twitter profile (and integrating your social marketing efforts), you can build valuable inbound links to your web site, which is key in improving your site’s position in the search engine rankings.
• Increase brand awareness and online visibility: Being active on Twitter gets your business name in front of customers as well as the general public everyday, which in turn helps build name recognition and improves brand awareness for your business.
• Enhance customer service: Many businesses have found that by using Twitter, they can respond to customer needs (or complaints) very quickly and efficiently, allowing them to improve their level of service while publicly demonstrating their responsiveness and commitment to customers.
• Manage your online reputation in real time: By monitoring Twitter for mentions of your business name, key personnel, product names, etc., you can keep track of what people are saying about your business and to respond or intervene quickly if necessary. There are also free tools available to help you monitor your reputation in Twitter (like Twilerts and Tweetdeck), which can make it very easy to monitor your reputation online.

These are just some of the ways in which Twitter can benefit your business, and as social networking continues to grow in popularity, there will surely be even more features, new uses, and business benefits to be gained by using Twitter.

Whether you are just thinking about using social marketing or have already started to use it, Twitter can be a great tool to integrate into your social marketing strategy as you go forward. And for small businesses that are serious about marketing, the value of Twitter is pretty clear.

Lauren Hobson, President of Five Sparrows, LLC, has more than 16 years of experience in small business technology writing, marketing, and web site design and development. Five Sparrows provides professional website, marketing, and social networking services to small businesses and non-profits at affordable prices, giving clients access to customized services that meet both their needs and their budgets. More at www.fivesparrows.com

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“Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.” [Dr. Ralph F. Wilson]

How can this be done? How can some small business create a domino effect where people are talking about them?

There is a well known computer store in Jerusalem where I have not seen them run any marketing campaign. It’s hard to find and when you get there you think you arrived at the wrong place.

What keeps them in business?

They have excellent customer service and this is how word gets around. They utilize their excellent customer service to get more business. This is how I heard of them.

This is just one example.

I will give you another example:

I know a business coach who is known all over the world for his expertise and knowledge. He is already making thousands and thousands of dollars of month from his information products.

Yet he still develops free products to give away! In his case he creates free information e-books. Every time someone downloads his free e-book – in the long run…. A new customer is born. He creates a powerful buzz for himself – all over the world just from these information e-books.

I hope my point is clear. As you are launching your business – ask yourself this simple question – how can we get people to talk about us?

At the end of the day – Word of mouth marketing – can save you lots of money.

Hillel Porath is the founder and developer of http://www.iyazam.com . Hillel has been working in marketing for several years learning many valuable lessons along the way, the fruits of which appear on his website. Hillel lives with his wife and toddler in Israel.

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With the increasing competition on the internet, it is important for the business owners to use diverse marketing strategies in order to have an edge over their rivals. One of the best strategies is the use of SEM tools. These tools are quite a number in the market and can be used for a variety of activities in order to make the business website more visible to the search engines as well as the targeted audience.

Improve Business Management

By using SEM (search engine marketing) strategies, the users will be able to improve the business. For starters, they will be in a better position to find out the types of ads and marketing campaigns that will meet the specific needs of their clients, allowing them to widen their reach. With the tools available, they will be able to know the status of the marketing campaign by using the different reports offered by the tools. With it, they will get first hand results, allowing them to make sound decisions about the campaigns and their products or services in the market.

Increase sales and edge out competition

Since customers are looking for the best products from different companies, they will stumble on variety of ads and marketing campaigns. However, they will only select the products whose ad impresses them. For this reason, it is important for the businesses to make use of the SEM free tools to come up with targeted advertising for their audience. In this way, they will not only increase the traffic to their sites but also increase the number of sales. At the same time, they will be able to edge out the competition, making them a brand in their own right.

Look for the best service Providers

Sometimes the process of search engine marketing may not be possible due to a number of reasons such as lack of staff, inadequate time as well as lack of skills. Fortunately, quite a number of companies can offer these services to allow the business owners enjoy the diverse benefits of SEM. Before selecting any type of company, the businesses need to establish their needs and determine their budget so that they can find the best company that will meet these needs.

Since they will encounter a number of them, it is essential that they compare their services, and select the companies that only offer high quality, measurable results as well as timely results. They should check out on a number of the marketing campaigns that these companies have dealt with to establish whether it will work for them. With the best service provider, they will achieve the best results from the campaigns.

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In the past few years, web hosting has been widely recognized for its significance in affiliate marketing business. Perhaps, this is because most online marketers are much focused on niche promotions. Moreover, current technological advancement has even paved way for them to change web host easily that could eventually provide superior support and pricing as well.

Moreover, modernization could be one the possible reasons for the existence of numerous websites and other article write ups together with various web hosts that that has tremendously grown in number these past few years. In such case, it would be a lot easier to find effective and appropriate web host for different types of online applications. With its importance, web hosts should always be updated and informative to maintain high level of service to satisfy the varying needs of prospective customers. However, incompetence might trigger the threat of risk and failure that could eventually lead to business closure. The Internet could provide Internet marketing tools to ultimately support a wide variety of web host settings.

Most importantly most marketers must be aware that support is one of the crucial elements why people have finally chosen a certain web host. Such circumstance would certainly paved way for better business opportunity that would satisfy countess number of web hosting affiliates and resellers, which likewise work in connection with affiliate marketing business. However, in this modern tie you don’t whave to worry much about finding the right web host for there now thousands of web hosting and affiliate applications choose and join at the same time. It might be quite hard at first, but it would take a lot of courage and patience to completely attain high level of success on this type of business endeavor. Indeed, there are numerous online marketers who have become successful with the aid of web hosting.

Furthermore, it is as well very important to know that anyone who are planning to start their online business, need to create an updated website that are connected with a particular web hosting company that could essentially support the site in general. In such case, make sure that your web host are currently offering you the best support in a cost efficient way. Perhaps, a thorough research might be needed to know if you are on the right track, in order to avoid the risk of failure. In this case it would be a better decision to find another web host that would let you earn money easily, provide you with good affiliate programs as well as customer support. With effective and efficient web host, you will certainly have a more competitive business online. In addition, you could as well use web hosting coupled with article marketing strategies.

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We are all familiar with business cards, post cards, brochures, and flyers. All these are effective marketing tools that help promote a business, a product, or a service. There is one tool though that many business owners don’t know about, or if they do know about it they don’t use it. This is the calendar. Aside from being used as a date and day guide, the calendars can also be used in business. If you have not taken advantage of this tool, it is time you do it today.

Business calendars are a great way to promote and deliver your message to your target customers. When designed well with the right style and material, custom calendars can be real attention grabbers. People would love to take them home and display them on their walls. With these attractive marketing materials, not only do you get a one time promotional tool, but a year round marketing tool.

Aside from giving the usual calendar, you can always give them with a personal hand written note to make your prospects feel more special. They will feel that you truly spend a lot of effort just to show them that you value them. A great way to design your business calendars is to use different theme for each month. You can showcase here the different seasons of the year, your top 12 products, or any image or information that will be valuable to your prospects.

One very good benefit of using these marketing materials in marketing your idea or your business is the space. There is basically a big room for you to print your business information, message and any other information you want to provide your customers. You can also put a welcoming picture of your business to give your prospects an idea how you do business.

Another benefit of these materials is that you can be sure that people will keep them for the entire year. That’s one whole year of promotion without having to constantly print and create new prints. That would surely be a great amount of exposure for your business in just one tool.

Compared to other marketing materials, calendars can be used for any event. Whatever the season or occasion is, these materials can help you showcase your business and your offerings. Aside from the usual date and contact details printed in the calendar, there other things you can place on your calendar templates. Here are some of them:

- As discount coupon. You can consider printing several coupons in the calendar. Say, two coupons for each month. Your prospect has to simply tear off the coupon for a particular month and use it when purchasing from you. It’s important that you tell your prospects that they have to use the coupon for the month where they are located to motivate them to act at once before the month ends.

- As note pads. Leave a small place on the side or the bottom of your calendar where your prospects can write notes, reminders and appointments. This will encourage them to use your material and place it in a prominent place.

- As information material. You can place interesting facts on each month to draw attention easily. Write something that your prospects don’t know yet. This can be a witty idea, a clever fact, or humorous story.

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Do you have a business plan that works?

Any business however big or small cannot function without a plan. But not every business succeeds as well as some others. Does success depend on the product, the location etc? No not really. It depends on how good your plan is.

What should a good business plan do for you?

A good plan for your business will spell success all the way. It should tide you over a market slump, enable you to grow and it should maximize your earnings. In short a good plan will keep you away from the failures list. A plan that is stable can not only make sure that you survive in the market but it can also help evaluate your risks to decide whether or not you should turn them into opportunities. It also acts as a device to maximize the kind of profits that you make.

Do online plans work?

Yes, most business plans that are available are excellent products. A typical online business plan would be in the form of an e-book. You can choose to download this book and use a soft copy of it for your reference or you can even print it out. Your plan should also be a survival kit for your business. Some publishers even help you with coaching and risk profile creation. The business plans that are available online cater to different kinds of businesses from small to large. Therefore you need to make sure that you are buying a manual for the appropriate plan – as well as a survival /risk management guide.

Ordering business plans online

Ordering a business plan online is a very simple process. It is just like making any other online purchase. However before you actually buy the plan, here are a few things you might want to check on first:

• The credibility of the company selling the plan
• The cost
• The refund and return policy
• Term and conditions of usage
• Customer support
• Product delivery etc.

Make your purchase only after you are satisfied with all the parameters involved.

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So why are so many small businesses hesitant about social marketing, or seemingly scared of using social networking sites as part of their regular marketing activities?

It could be as simple as not having the time to take on a new marketing activity, or maybe a lack of familiarity with sites like Facebook and Twitter makes them seem hard to use. It’s also possible they’re concerned about negative comments showing up on social media web sites, or worried about employees using these tools appropriately for business. Whatever the reasons, social media marketing is here to stay, and small businesses are going to have to face their fears if they hope to leverage its value as a marketing tool and stay relevant with their customers today.

If you are one of the millions of small businesses afraid of jumping in to social marketing, here are five good reasons you should overcome your fears:

1. Your customers already expect it – More than 86% of consumers recently surveyed by marketing agency Prodo said that they believe companies should incorporate social marketing into their regular marketing activities. Add that to the fact that Facebook now has more than 300 million users, Twitter has experienced quadruple-digit growth this year alone, and more than 50% of online Americans use social networking sites on a daily basis, and you can clearly see where your customers are spending their time. Put simply: you need to be there, too.
2. Social marketing has become mainstream – Think back a few years to when many small businesses didn’t have web sites yet. They thought “sure, it would be nice to have a web site, but it’s not really necessary for my business.” Now, of course, most small businesses have at least a basic web presence, and web sites are considered a standard part of doing business. The same is happening today with social marketing, and it won’t be long until it is considered just as standard as having a web site.
3. It doesn’t have to take a lot of time – When implemented properly, social marketing can be a quick, easy marketing activity that can be seamlessly blended with your regular marketing activities. By integrating your social networking profiles with each other, with your web site, and with your existing marketing initiatives, you can minimize the time spent on social networking while maximizing the return on your investment. It’s no longer an option to just do nothing – if you need help developing a social networking strategy, find a professional to help you.
4. Your message can reach a vastly larger audience – By using social marketing, you increase your reach online to potentially thousands (or millions!) of people who may not otherwise have a chance to see your message or know your company. Rather than waiting for visitors to find your web site and discover your business, social marketing allows your message to travel further through the social channels you use, as well as through viral events where people share your information with their own networks of friends and associates.
5. Ignoring social marketing will not make it go away – Like it or not, social marketing is quickly becoming the way in which smart businesses connect and communicate with their customers and potential customers. It not only improves a small business’ web visibility, but can also improve search engine rankings (Google already includes results from social sites, blogs, videos, and other alternative media along with regular web site results), and can help create “buzz” about a small business as well.

So if you have been apprehensive about adding social networking to your marketing mix, there’s no better time to face your fears and get serious about using this technology to enhance your online presence, reach new prospects, and meet your customers’ expectations with social marketing. The longer you wait to jump in, the larger the gap grows between “outstanding” and “overlooked”.

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