Every once in awhile a light bulb goes off in someone’s head and a new marketing concept is born. One of the more recent “opportunistic” marketing methods is marketing to you when you have no choice.
Imagine yourself in a very small metal room with 10 other people. The doors close and you have no way of escaping this room for a minute or two. While locked in with these strangers you are exposed to various commercials for different products appearing on a video screen right in front of you. The doors finally open, and you are allowed to leave.
Sound like a nightmare (or Marketing Executive’s dream, perhaps)? Well, it’s actually reality; it’s your experience if you use an elevator in any one of a few hundred buildings across the United States.
Captivate Network has installed over 3,000 flat-panel video monitors in elevators across the country. Business professionals use these elevators every day and while in that big metal box with nothing to do, a video screen flashes to life and sales pitches fill the room. After all, what are they going to do? Haul up 60 flights of stairs? Likely not. Continue reading ‘Captive Marketing & Direct Mail Marketing: is it Your Choice?’ »
Incoming search terms:
- Powered by Article Dashboard tv receiver
- Powered by Article Dashboard can i get television service over the internet
- Powered by Article Dashboard plaster
- Powered by Article Dashboard tv graphics
- Powered by Article Dashboard bulb
- Powered by Article Dashboard tv receiver box
- Powered by Article Dashboard directv satellite internet
- Powered by Article Dashboard large tv receiver
- Powered by Article Dashboard direct tv receivers for sale
- Powered by Article Dashboard television episodes