Sales Tips and Marketing Strategies

Twenty years ago, in a flat in Paddington was born an idea that later took shape as one of the leading direct marketing companies – The Cobra Group. What began then as a simple exercise to take to the customers consumer products, later went on to take organisational proportions, and that too in a very short span of time. From the consumer products industry, Cobra spread on to diverse sectors like telecommunications, finance, energy, home security, sports, entertainment etc. On the geographical side, the company expanded to newer territories, consequently turning out to be a force to reckon with in the whole of Europe and Australasia. Cobra Group, which had its genesis as a small firm is now a vast organisation, with thousands of sales and marketing professionals working out innovative strategies and diverse face-to-face marketing techniques. Doorstep marketing, B2B marketing, site marketing etc. are employed first to create brand awareness and then promote and market products and services. Coming to the charities sector, the same tactics are used for fund acquisition related activities for various charities and non-profitable organisations. For the past twenty years, The Cobra Group has been making news in the direct marketing sector every time it got involved in any marketing venture. The main reason behind this has been that it was success and success alone that came seeking the company in each of these ventures. The real secret of these success stories of course was the unique Human Commercialâ„¢ methodology that the company developed and made use of in its marketing endeavours. The Human Commercialâ„¢ worked out better relationships between the company, the clients and the customers and ultimately got translated into big volumes of customer acquisition for the client companies. Cobra Group is now on its way to become a full-fledged global organisation. Continue reading ‘Cobra: The Paddington start-up goes global’ »

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It’s the ‘human’ touch to direct marketing that keeps The Cobra Group a class apart from peer companies, in all respects.

Human Commercialâ„¢ – a marketing methodology that Cobra Group has developed over the course of years has been making things tick wonderfully for the company, its many clients and its customers too. Working on an organisational level, the company deals with thousands of customers every day in different parts of the world. From the initial days itself, the prime focus has been on making things work directly with the customers, on a face-to-face level. And the Human Commercialâ„¢ method also helped the company and its clients in doing away with dependence on the inanimate, conventional media for advertising products and services.

The personal interaction that Cobra representatives establish with the customers helps them get a clear idea of the needs and requirements of each and every individual customer and then plan the marketing move accordingly. Every presentation is made to the customer in the form of the Human Commercialâ„¢ and this human touch to marketing translates into effective and quality-driven customer acquisition for the clients.

Continue reading ‘Cobra: The 'human' touch to direct marketing’ »

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