Sales Tips and Marketing Strategies

From newsletters to order confirmations, email is an increasingly important aspect of commerce. However, the e-business industry is still so inexperienced about email that even following these basic tips will put anyone ahead of most of the industry. Here are the rules and standards in writing effective emails.

Don’t recycle traditional direct mail copy. Even if it was successful.

Understand that the Internet is a completely new medium. The copy that pulled high response rates in the world of direct postal marketing doesn’t get read on the Net. Especially not as email.

Continue reading ‘Secrets to Effective Email Marketing’ »

In this article, you’ll learn secrets to increasing your website sales by at least 50% within 1 day.

It’s no secret, profit boosting power of effective professional copywriting for your website, product or service can double, triple, quadruple, and even skyrocket your sales to amazing heights.

Friends like Frank Kern, Dan Kennedy, Bill Glazier, Bob Bly, Jay Abraham, Jeff Paul, and many other friends know this is true and pay big money for the best copywriting. It’s also a fact, that’s why top copywriters like myself are regularly paid by people just like you upward from $40,000 – $100,000 plus royalties.

This sounds like a lot until you consider your reasonable 8x profit payout…

If you are making just $100,000 per year in your business, then just a reasonable 8x increase in your sales (something that is a regular occurrence for my Clients), can mean $800,000 more dollars to you this year.

Perhaps now you can understand why many Clients just like you are happily, and eagerly hiring me, and rehiring me again and again. Because it’s ‘Free’ for you. My good friend and fellow copywriter Dan Kennedy likes to call ‘Money-At-A-Discount’. That’s exactly what it is.

Revealed are 3 keys to copywriting that unlock your business riches:

Rework the headline – meaning don’t settle for a mediocre headline. This can make or break your whole promotion even if the other parts of the advertising are good. You will be losing a lot of money if you don’t get this right early on.

Have better benefit sales copy – if you fail to do this, or do it in a weak way (note: 99.9% of sales copy fails at this), you’re having potential buyers of your product leave because it’s not grabbing them by the heart and influencing enough desire to make them buy.

Call to action – as the well known saying goes, ‘timid salespeople have skinny kids.’ Timid copywriting that fails to convince readers, hearers, or viewers to act now messes up the whole promotion. I admit. This is a scientific art or persuasion and shouldn’t be left up to amateurs that yell loud and turn readers off. Get this right though and you’ll increase your income significantly.

I’m confident, these copywriting secret can increase your income by at least 50% within 1 day if you creatively apply the tips. Effective copywriting is allowing many of my Clients just like you to have the house of your dreams, great car, and amazing lifestyle you want to be truly happy. These 3 easy steps are proven.

If all this sounds confusing to you, don’t worry, it should. It’s just like hearing a bunch of technical terms from a medical doctor. It’s a science and takes many years of study, practice and results to learn and understand. However, I believe you can learn if it’s broken down into ‘average Joe & Jane language’ that’s why I write a newsletter every month packed with valuable income boosting marketing and sales tips and techniques in language you can understand and use right away to greatly increase your income. You can subscribe free at my website below.

Your sales letters are losing you business – probably. I add the “probably” because I have to assume that there are one or two owners reading this, that are writing good sales letters. However, in the majority of sales letters I have reviewed and fixed, most do nothing better then reiterate the same information you can find in a telephone book.

What is the difference between a selling letter and a telling letter? A “selling” letter answers the readers question of “what’s in it for me” compelling them to respond favorably, whereas a “telling” letter only feeds the merchants ego and wastes the readers time.

Continue reading ‘Sell Me – Don’t Tell Me – The Art of Sales Letter Writing’ »

In today’s article on copywriting tips, we will look at how you can take an average sales letter and maximize its usage to generate cash flow. This comes directly from a book written by Dan
S. Kennedy, titled “The Ultimate Sales Letter”. This book comes highly recommended as he is one of the foremost experts on copywriting world wide.

We as Copywriters have a very interesting niche in that we can use our own writing to help develop our own leads. If you find that your methods of advertising are inconsistent, think about developing a sales letter for yourself to help bring in qualified leads.

If you come up with a really good sales letter, you can send this out in quantities which you pre-determine (you control your workload). After having used a consistent sales letter for a certain period of time, you will know roughly what the response rate is and this will allow you to know how much business you should get from mailing a certain number of letters.

This way you can make sure that you always have clients coming in the door when you want them to. If you have a large number of clients who are into listbuilding or you would
like to start developing listbuilders as potential clients, you may want to look into developing a sales letter for one of these companies or for people looking to increase Traffic. These are two very hot topics and we all are eager to get our hands on good content about Traffic and listbuilding.

So Developing a good sales letter to send to qualified prospects in the above two fields or other fields of your interest can be a money making tip to keep with you in your tool kit.

If you are able to develop credibility, better a companies sales, or your own, you will find yourself called upon because of the little bit of extra leg work and research that you decided to put yourself through…and pretty soon you’ll be hearing …”A Job Well Done!”