What is Conversion rate optimisation (CRO)? Conversion rate optimisation is for people who want to turn the traffic that their website already gets into leads and sales. The way this is achieved is by looking at various elements on the page – text, images, offers etc – and seeing which combination of those elements results in the most conversions. By testing hundreds of combinations, you’re data mining for the optimum converting page.
Every page has some text, graphical elements and perhaps offers, that contribute towards a conversion (i.e. your visitor turns into a lead or a customer). In order to find out which elements are working, you need to do a lot of testing. You need to test the combination of elements that gets the best conversion. Ideally you’ll have a decent amount of traffic already so that it’s possible to test hundreds of combinations and get a decent level of data from which to draw conclusions. Continue reading ‘Why conversion rate optimisation is the new buzzword in online marketing’ »
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