Over all the years people have been doing marketing, they have come up with a lot of different ways to get the message out. Some of them differ in purpose and form, but all of them promote a company or company name.
However, I do not see people using very much variety in their marketing. I see the same styles over and over again, and while I know that is the case because those styles are popular, it does not change the fact that you risk getting lost in the crowd if you are not careful.