The tools of advertising, sales promotion, publicity and directing selling when used together contribute towards business promotion. Each major tool includes a wide variety of activities. Many companies use all four of these marketing tools to achieve business promotion objectives but place different emphasis on each of them.
Industrial companies typically spend more on direct selling than on advertising or publicity. In contrast, consumer product companies are likely to place more prominence on advertising and sales promotion to reach the vast numbers of customers in their target markets.
Continue reading ‘Marketing Tips – Attributes of a Professional Sales Person’ »
Incoming search terms:
- attributes of a professional sales person