When done correctly, direct mail is one of the most effective marketing tools available to small businesses, regardless of industry. Unfortunately, many first-time mailers–and even some experienced ones–overlook some of the basic “rules” for creating an effective direct mail campaign. Here are some proven thoughts to heed when planning your next mailing.
The success of your campaign relies on the following:
1. The accuracy of your mailing list
2. The perceived quality of your offer
3. The appeal of your mail piece .
Many experts speak of the 40-40-20 rule. It states that the mailing list makes up 40% of the success of a mailing, the offer makes up another 40% and the package itself (paper, design, copy) is responsible for the remaining 20%. Continue reading ‘what are the Direct Mail Basics?’ »