Ask the ListGuy
“What are the most common Direct Mail Mistakes and how can I try to Avoid them?â€
Successful direct mail doesn’t depend on fancy, four-color design or “creative†copy.
Mistake No. 1: Not renting the right mail/email list for you.
Do you know what the most important part of your direct mail campaign is? It is the mailing list. No matter how beautiful your graphic design is, no matter how slick your ad copy is, if you mail to the wrong mailing list, your mailing is doomed to failure. Remember, a mailing list is not just a means to reach your prospects, it IS your prospects!
The best list available to you is your “house†list—your list of customers and prospects who previously bought from you or responded to your marketing efforts. Continue reading ‘Two Common Direct Mail Mistakes… and How to Avoid Them’ »