Sales Tips and Marketing Strategies

Secret to Sales Conversion

Sixth Times A Charm…

The Surprising Impact of Call Frequency on Lead Conversion

Smart Leadz cares about your

lead conversion and we offer

sales tips and tools to help

ensure that your lead campaigns

are a success. Sales leads are

expensive, and the typical sales

manager does not have accurate

and readily available call metrics.

How are you maximizing conversion

rates? Can you provide a clear picture

of the number of contact attempts

sales agents are making on

each lead? Continue reading ‘Secret to Sales Conversion – 6th Times A Charm’ »

Some of you will laugh at the very thought of direct mail, but I can assure you, it’s a great source of connecting with prospects and existing customers alike. Particularly in our overly-junked-up-email world where people tend to pillage their in boxes and delete anything that doesn’t require a personal response. People respond completely differently to direct mail that arrives on their doorstep than they do many other forms of media.

Direct mail can be as basic as a postcard or a letter on letterhead, or as complex as a full “shock and awe” box that has lots of stuff in it that gets your prospect really engaged like CDs, DVDs, MP3 players, books, magazines and just about anything you can fit in the box as we learned when we put a straight razor (sans blade), a shaving brush and more in our boxes that we mail out.

I sent out about 18,000 direct mail pieces last month, and I re-learned a few lessons, just like I always do. Maybe I can save you a few dollars, and a few lessons by sharing some of the most important things I’ve learned over the years about direct mail. And most importantly, if you’re not doing any direct mail, now is the time to start! Almost everyone else has backed off of it due to cost, and now you can swoop into people’s mailboxes and take new customers!

Below is a list of 10 very important things you should pay attention to when sending out direct mail:

Continue reading ‘Top 10 Ways to Make Money With Direct Mail – Don't Laugh, it STILL Works!’ »

When you own a business, it can be difficult to find revenue. You have your traditional sales efforts, which can range from cold-calling on the telephone, cold-calling in person, direct mail, advertising in the local paper or on the radio… and so on.

Yet, one very effective method can sometimes go unnoticed or underutilized. Cross-selling your current customer base is a key strategy that can make you additional sales revenue.

Here are 5 reasons to cross-selling your customers.

1. Cost- Usually the cost to cross-sell is very small. It can be as simple as calling on the phone with your offer. Your ROI, return on investment, is going to be very good.
Continue reading ‘5 Reasons for Cross-Selling Your Customers’ »

Incoming search terms:

• Powered by Article Dashboard laptop bags

There are times when it makes sense to spend a lot of money on a direct mail package For example, when you really need to make a giant splash, when your mailing list is small and you can afford a high cost-per-piece or when you’re doing a one-shot drop and you don’t have to worry about saving money for remailings.

However, there are times when going with a humble postcard makes a lot of sense. No one knows this better than retailers. If Nordstroms, for example, wants to announce a shoe sale, they don’t send you a letter in an envelope that you have to tear open. They’ll mail you a postcard that instantly screams “Get 15% off on all women’s shoes! Sale ends March 15!”

Yes, retailers know that postcards get read. But you don’t have to be a retailer to put these easy-to-produce, low cost self-mailers to work. You can use a postcard accomplish the following goals:

- Cost-effectively re-contact non-responders to your previous mailings and urge them to act
- Create an inexpensive monthly marketing campaign
- Drive people to your Web site with a special offer
- Tease prospects — let them know that they should be on the lookout for something valuable coming in the mail
- Announce a private sale for recipients of the postcard only
- Thank customers for their business
- Remind customers to do something: “Get ready for summer,” “Rotate your tires,” you name it

Continue reading ‘7 Tips For Money-Making Postcards’ »

Do you know what the 30 most important seconds of your direct-mail campaign are when it comes to your postcard text?

That’s right! It’s that crucial period when your reader gets his first look at your message. In those brief 30 seconds (at most) he either decides he’ll read on (still with no guarantee of action, though) or he’ll toss it the card in the trash.

Which is it going to be?

And how can you ensure that he’ll hang on to it?

No one can say with extreme confidence that if you as the mailer do A, B and C that he, as the reader, will keep on reading. But there are several steps you can do to increase the odds that those crucial 30 seconds move in your favor.

1) Make it memorable.

Do what it takes to make your copy and your postcard stand out. One writer has called this the purple cow effect. When you drive in the country you’ll pass cow after cow. And every single one of them is black and white, brown or some variation of that. But when you pass a purple cow, you’ll stop your car and say “Wow!”

Continue reading ‘The Most Important 30 Seconds of Your Mailing’ »

Every once in awhile a light bulb goes off in someone’s head and a new marketing concept is born. One of the more recent “opportunistic” marketing methods is marketing to you when you have no choice.

Imagine yourself in a very small metal room with 10 other people. The doors close and you have no way of escaping this room for a minute or two. While locked in with these strangers you are exposed to various commercials for different products appearing on a video screen right in front of you. The doors finally open, and you are allowed to leave.

Sound like a nightmare (or Marketing Executive’s dream, perhaps)? Well, it’s actually reality; it’s your experience if you use an elevator in any one of a few hundred buildings across the United States.

Captivate Network has installed over 3,000 flat-panel video monitors in elevators across the country. Business professionals use these elevators every day and while in that big metal box with nothing to do, a video screen flashes to life and sales pitches fill the room. After all, what are they going to do? Haul up 60 flights of stairs? Likely not. Continue reading ‘Captive Marketing & Direct Mail Marketing: is it Your Choice?’ »

Incoming search terms:

• Powered by Article Dashboard tv receiver
• Powered by Article Dashboard can i get television service over the internet
• Powered by Article Dashboard plaster
• Powered by Article Dashboard tv graphics
• Powered by Article Dashboard bulb
• Powered by Article Dashboard tv receiver box
• Powered by Article Dashboard directv satellite internet
• Powered by Article Dashboard large tv receiver
• Powered by Article Dashboard direct tv receivers for sale
• Powered by Article Dashboard television episodes