Sales Tips and Marketing Strategies

As creative agencies and marketing professionals gear up their printing and promotional programs for the holidays, Ft. Lauderdale and Miami printer, Rex Three, recommends marketers to use a combination of print and digital tactics to hit targets with a “One, Two Punch.”

Rex Three goes beyond printing typical promotional pieces. Rex continuously expands its capabilities to provide marketers with more creative ways to market more and increase sales. Personalized direct marketing is an effective tactic many marketers do not take advantage of. Rex makes it easy for customers to tie personalized URLs with a simple direct mail campaign to increase online sales.

By using Rex Three’s state-of-the-art variable printing technologies, marketers can print direct mail programs to drive traffic to a personalized landing page containing a personalized offer. Personalized landing pages allow promotions to be fully customizable to the audience with a call to action that is irresistible.

Marketing in the Hospitality Industry

If you are in the hospitality industry and you know that your guest prefers Asian dining and an ocean view suite, consider your direct mail campaign golden when your mailer can direct your prospect to a personalized landing page playing the soothing sounds of ocean waves hitting the shore, while showcasing images of fine Asian cuisine.

Many Rex customers in the hospitality industry have seen as much as a 43% return on investment from using this form of direct mail.

Technology has allowed printed brochures and direct mail campaigns to achieve more with minimal costs. In the example above, the customized direct mail component served as the “One Punch” and the landing page as the “Two Punch”. Leaving out one component over the other could mean the difference between a slam-dunk deal.

To learn more about how to personalize your printed marketing communications, or how to tie printing with a personalized landing page, contact Vincent Sita, our Chief Technology Officer.

Rex Three is a commercial printer offering a wide range of printing services in Miami, Ft. Lauderdale, West Palm Beach, and Naples. Our team of printing professionals has over 20 years of commercial print, mailing, and fulfillment experience to support the promotional and communications needs of any industry, including hospitality, manufacturing, automotive sales, education, home interiors and design, pharmaceuticals, entertainment, and more.

DIRECT SALES TIPS – Direct sales business for distributors and marketers can be difficult,when you start a direct sales business opportunity the best way to start is getting a good advices and quality tips that will help you manage your business opportunity.i will share with you in this particular article quality tips that will help you set up your direct sales business opportunity plans.

The 4 direct sales tips reviews:

Tip 1 – The right attitude – The only way you to succeed in any business opportunity is a positive attitude.
Positive attitude will help you be consistent in your business and leverage your biz in the long run.
negativity in business don’t work try to be positive if you want to reach a success in your business.
negative attitude and thoughts will bring you devastation to your business and positive attitude and thoughts will bring you energy and life to your business opportunity.

Tip 2 – Set up your goals – when you start a direct sales business opportuunity you definitely want to know why do you want to start your business opportunity anyway?
set up your goals – Ask yourself questions about the things that you want to get and how to reach your dreams and goals?
You start a business opportunity for a reason so set up your plans and follow up with your dreams and goals.
For example:If you start your business opportunity cause you want to have a wealthy life do everything that you can to reach this goal.

Tip 3 – Get trained – training is very important to your business opportunity read books,participate in a system that will help you get resources and tools,be part of the community of top marketers that will give you value and advices and so on…
Knowing how to market is the key to success in any business opportunity.

Tip 4 – Self Development – Work on yourself and brand yourself if you want to succeed in your direct sales business opportunity.
You need to build yourself as an expert.
People follow up with leaders and not with product lines or a business opportunities.

That’s the way you should follow up with your direct sales business opportunity if you want to reach a success in your biz opportunity.
To your success

Ohad Orlian

Now more than any other time in history it is possible to realize the goal of owning your own direct sales business while being a mom. The internet opens many avenues that did not exist in our parents’ generation! Owning a direct sales business is a growing area that women seem to excel at performing. The product possibilities are as abundant as the types of women who wish to start their own business. The best part, little or no start up income is needed, and you can plan your business around the family’s schedule.

So how can direct sales business distributors take advantage of a virtually free technology that is present in almost every home in America? There are a few different options. The first is to utilize social network sites such as MySpace, Twitter or Facebook. Facebook is a favorite of many is so easy to use, anyone can do it. Registering for an account is free and when you register it allows you to connect with friends, coworkers, old school friends and many other people. Facebook also respects your privacy and will not allow anyone you do not approve to view your information. Once you set up your account, you are ready to start networking.

Direct Sales Fan Page

It is important to remember that on Facebook your profile is for real friends and your Fan page is for business. So take the time to set up a fan page for marketing your direct sales business products, opportunity and services. You will have to visit other fan pages and groups so that you can comment and develop curiosity for others to visit your fan page. It also helps to send an invitation to your profile friends and invite them to your Fan page. This way you are marketing to those who have an interest and not to those who are just personal friends. Post information about your product on your Fan page wall. Keep your fans updated by posting specials and open dates for consultations. It is even possible to post pictures and upload videos to your wall. Trust me, the process is very simple and in no time at all you will be a pro.

Another internet avenue you can use to generate sales leads and increase your revenue is by email marketing. Email accounts are free and again, easy to set up. When you are at a consultation make sure to gather the email addresses of the attendants, then you can create a database of potential customers.

Direct Sales Newsletters

Many direct sales consultants make the mistake of creating their data base in their own computer. It is important to work online in a newsletter service so you do not get blocked as a spammer. Our everyday computers are not meant to send out 30-100 emails at a time let alone thousands. If you start your data base in your computer you will have to move it later so it is always good to get a quality online service like MyNewsletterBuilder or one of the many other contact management newsletter services.
Don’t forget to also add the email addresses of friends and family to your list. Now you can send an email to notify your customers when you get new product, when you are hosting a large event and want to invite them, or just to say thanks for their business. It is free, easy and a convenient way to keep in touch.

Again, most everyone has an email account and most check their email on a regular basis. You can even send an email or update your Facebook account from most smart phones so don’t drag your feet when it comes to leveraging technology in your direct selling business.

The future of any organization is entirely dependent upon the several factors that caste its influence over the business followed by the company. The influential factors are the quality of its products or services, technology used by the company, goodwill, marketing strategies and many more. Amongst all, marketing factor proves to be the most influential one as it is the only way out to reach the potential customers in a given period of time. Since, the success or the failure of any business is entirely dependent on its importance in the market, so it becomes a must for every business to have its own marketing strategies. It is through marketing only that people are well aware about the products and services offered by the company at what rates. Today, with the advent of technology, the world has become highly competitive due to which all smart marketers have pulled up their socks and have moved ahead with their new marketing techniques. This is the only reason that most of the companies have been spending millions of dollars in marketing techniques ensuring that their products and services are properly promoted in the market.

There are several conventional methods utilized by a company to promote its business and one of them is direct marketing. The USP of direct marketing is its cost effectiveness. It is basically a process that helps in targeting only those consumers who have either shown interest in the products and services of a company or in its line of business. However, there can be various methods to contact these prospects such as e-mails, telephone, newsletters, postcards and many more.

The major potential of direct marketing lays in its mailing lists- a database of people having similar areas of interest and requirements. These lists can either be generated in-house or can hire one of the list brokers. There are times when the companies do not have a professional team of experts for lead generation, so such companies can easily buy lists from a professional mailing list brokers. These brokers have an access to several consumer databases as well as hold specialization in finding out the prospects for different business line.

Through these mailing list brokers, the companies can easily get the exact set of information about the customers including the telephone number, postal address, e-mail address, credit history, purchase history and many other things. Thus, as per the requirement, the company can choose the credentials that it wants to have in its list. Although, it should be ensured that the list is updated and carried information as per the company’s relevance.
Thus, make the most these marketing strategies and witness your company actually experiencing profits in this highly competitive world.

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It’s an emerging debate that looks set to become more widespread in the future – which direct marketing method is most effective: traditional direct mail campaigns, or new generation email marketing?

Direct mail is sent to businesses and consumers every day and is used by a very wide range of organisations and industries. A mailing in the post, often accompanied by a letter, has become a proven and accepted way of targeting your audience, with consistent conversion rates of about 1-5%. However in recent years direct mail has attracted criticism over the environmental impact it can have, and the annoyance caused by misdirected mailings.

Email marketing using opt in data is less widely used at the moment, but is growing more rapidly in popularity than almost any other direct marketing tool. A growing range of good quality opt in, and in some cases double opt in lists are becoming available, as are a wide range of email broadcast services. But this new marketing medium has already been tainted by abuse and association with the practice of spamming or junk mailing.

So what are the relative merits of each of these contrasting direct marketing methods? Continue reading ‘Direct Mail or Email Marketing?’ »

Every once in awhile a light bulb goes off in someone’s head and a new marketing concept is born. One of the more recent “opportunistic” marketing methods is marketing to you when you have no choice.

Imagine yourself in a very small metal room with 10 other people. The doors close and you have no way of escaping this room for a minute or two. While locked in with these strangers you are exposed to various commercials for different products appearing on a video screen right in front of you. The doors finally open, and you are allowed to leave.

Sound like a nightmare (or Marketing Executive’s dream, perhaps)? Well, it’s actually reality; it’s your experience if you use an elevator in any one of a few hundred buildings across the United States.

Captivate Network has installed over 3,000 flat-panel video monitors in elevators across the country. Business professionals use these elevators every day and while in that big metal box with nothing to do, a video screen flashes to life and sales pitches fill the room. After all, what are they going to do? Haul up 60 flights of stairs? Likely not. Continue reading ‘Captive Marketing & Direct Mail Marketing: is it Your Choice?’ »

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Ask the ListGuy

“What are the most common Direct Mail Mistakes and how can I try to Avoid them?”

Successful direct mail doesn’t depend on fancy, four-color design or “creative” copy.

Mistake No. 1: Not renting the right mail/email list for you.

Do you know what the most important part of your direct mail campaign is? It is the mailing list. No matter how beautiful your graphic design is, no matter how slick your ad copy is, if you mail to the wrong mailing list, your mailing is doomed to failure. Remember, a mailing list is not just a means to reach your prospects, it IS your prospects!

The best list available to you is your “house” list—your list of customers and prospects who previously bought from you or responded to your marketing efforts. Continue reading ‘Two Common Direct Mail Mistakes… and How to Avoid Them’ »

You’ve started the day with a sales rally and the pep talk of your life. All of your agents have come in for the start of an important new campaign. They have reviewed the direct mail piece your provider sent earlier in the week. They’re educated on the products. They’ve never been more ready to sell. Every thing and every person is in place.

And the phones are silent.

It’s a mortgage broker’s nightmare. You invest in direct mail marketing, and the responses don’t come in when you expect they will. Experience tells you that once the letters are mailed, you have no way of predicting when they’ll arrive in mailboxes, much less where they’re stuck at this moment. The success of your campaign is at the mercy of a system that appears to send mail through a time warp with variable results.

Lucky for you, there’s actually nothing so mysterious about the U.S. Postal Service. It works as a well-oiled machine that efficiently delivers billions of pieces of mail each year. The system tracks the location of each piece of mail from the time it is dropped by the sender until it lands in the local mail carrier’s hands on the way to its final destination. Working with a direct mail provider who understands these systems and puts them to work for you can help prepare you for the times the phones actually start ringing. And when you are prepared, you will have the ability to maximize your profits. Continue reading ‘Maximize your Mortgage Direct Mail Results by Increasing Your Postal IQ’ »

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Great Mailing Lists

When done correctly, direct mail is one of the most effective marketing tools available to small businesses, regardless of industry. Unfortunately, many first-time mailers–and even some experienced ones–overlook some of the basic “rules” for creating an effective direct mail campaign. Here are some proven thoughts to heed when planning your next mailing.

The success of your campaign relies on the following:

1. The accuracy of your mailing list

2. The perceived quality of your offer

3. The appeal of your mail piece .

Many experts speak of the 40-40-20 rule. It states that the mailing list makes up 40% of the success of a mailing, the offer makes up another 40% and the package itself (paper, design, copy) is responsible for the remaining 20%. Continue reading ‘what are the Direct Mail Basics?’ »

Great Mailing Lists

Listguy:

If you asked people if they like to get “junk mail”, most people would say “no”. But don’t worry – people really don’t hate direct mail. $250,000,000,000 worth of goods and services are sold through direct mail each year in the US alone. And the total continues to grow. According to the Direct Marketing Association, it is growing at 8.6% a year, several times more than the growth rate of the economy. And it’s not just a few people. Last year over half of all American adults ordered something through direct mail. Continue reading ‘“does Direct Mail Work?”’ »

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