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	<title>Sales and marketing &#187; Easimarketing</title>
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	<link>http://whatsthewebpoint.com</link>
	<description>Sales and Marketing: Point &#124; Strategies &#124; Guides &#124; Tips &#124; Advices &#124; Plan</description>
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		<title>Keep on Blogging</title>
		<link>http://whatsthewebpoint.com/keep-on-blogging/</link>
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		<pubDate>Sat, 21 Nov 2009 21:21:58 +0000</pubDate>
		<dc:creator>morgan</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Blogging Career]]></category>
		<category><![CDATA[Easimarketing]]></category>

		<guid isPermaLink="false">http://www.whatsthewebpoint.com/?p=586</guid>
		<description><![CDATA[Since I launched http://www.easimarketing.com, I have tried to regularly add content. Part of my mandate is to offer a blog, tip and couple of links each week. My theory is that after a year of posting content, I should have a comprehensive archive of marketing information for you.
Tips are easy, but sitting down and writing [...]]]></description>
			<content:encoded><![CDATA[<p>Since I launched <a href="http://www.easimarketing.com"></a><a href="http://www.easimarketing.com" target="_blank">http://www.easimarketing.com</a>, I have tried to regularly add content. Part of my mandate is to offer a blog, tip and couple of links each week. My theory is that after a year of posting content, I should have a comprehensive archive of marketing information for you.</p>
<p>Tips are easy, but sitting down and writing a blog is a real commitment, but can be rewarding if you stick with it . Most people start their Blogging career on a wave of enthusiasm, posting virtually each day for a couple of weeks, until it becomes a chore, then their interest wanes and they stop posting leaving a dormant gathering of electronics dust on the information superhighway. If you are representing a company, this will not only reflect badly on you, but your company as well.</p>
<p>When you commit to a blog, you are making a commitment to your audience or more importantly, potential future audiences. You should aim to write a blog once every week offering something meaningful or topical about yourself, company or brand. And don&#8217;t be too obvious in making it into some corporate advert&#8230;people can see through that.</p>
<p>You should also be realistic and accept that there will be days when you don&#8217;t have time to update your Blog. In this case, prepare for it. You can do this by generating content ahead of time. So when you are at your &#8216;creative low&#8217; you will have something to publish.</p>
<p>Above all, don&#8217;t forget to encourage readers to contact you. Getting dialogue/feedback will get you thinking about subjects in a completly different way. It will provide you with new content and may gain you new readers.</p>
<p>So all I can say is &#8216;Keep on Blogging&#8217;, I will try to as well!</p>
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