Now, here are the 3 problems in managing your dental practices that you should be aware of:

First Problem: First, it’s all about the competition. Now, this competition is growing because dentists are starting to realize that they can’t take their practice to the next level unless they start to: (1) increase the number of new patients (or quality of their patients) that are seen every month; (2) increase the amount of referrals; and (3) increase the time the each patient spends with them in their office. ( Now, this can be both a good news and a bad news… good news for those dentists who know how to do these in their practice, and bad news for those dentists who don’t!).

Second Problem: Second, the society that we live in is oversaturated with marketing and advertising messages. That’s right! And this means that when you start to market your practice and services, you’re not just competing with all the other dentists; but competing with EVERY business, commercial, and media advertisement that is currently “flooding” the marketplace. Now that’s one tough competition! Now, the problem here is that since we are so over-sold and over-marketed to the public, our prospective patients are becoming more and more skeptical than ever before, as they are becoming more and more hesitant to respond to marketing or ads.

Third Problem: Third, it’s the recession. You see, for as long as we are in Iraq, Afghanistan, chasing down terrorists, and dealing with Middle Eastern Issues, there will always be a recession going all around us. The real estate market has dropped by over 22% in the past year, and worse thing is there is no recovery seen in sight! Go to “Google” and type in the keywords “National Consumer Spending” and read the headlines, and you’ll notice that every country is seeing dramatic declines in consumer spending. Although it doesn’t mean that our economy will not be able to come back, but it does mean that its future of the U.S. economy is at this time uncertain.

So, despite all of these 3 major problems that dentists are facing today, we at Dentist Profits can really help you gain new and effective ideas and solutions to every problems that you face in managing your dental practices. Believe me when I say that we have heard every kind of challenges and problems that our clients face in their dental practices… and that we have solved their problems! All you need to do is go to our website (which will be provided below) and we’ll help you to face these challenges… and become successful in your dental practice!

Log on to our website for managing dental practices, www.DentistProfits.com and also get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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The Formula For Success!

I have come up with a simple yet special formula for your business. If you want to make your life easier and enjoy seeing more patients from your hispanic dental marketing, then this formula is for you: T + C = Cash.

T is for “Traffic”!

What does the word traffic mean in hispanic dental marketing? It means the rate on how many people are coming in to your website everyday as they use the Internet. These are passionate and enthusiastic people who are seeking out the dental professional they would like to conduct business with. Thus, your website should be presented in a way that it gives and satisfies what they want. Your website must communicate with them in a way that it makes it easy for them to choose you as their dentist!

C is for “Conversion”!

What does “conversion” mean? It means that the people visiting your website becomes your new patient. So you are “converting” people from being visitors to becoming your new patients. In hispanic dental marketing, this is what you would really want, right? You need to know how to structure your own website to get people to enter their name and information, then they call your office and officially become your patient! Get people to be your patient through your website! So, let’s say you are currently getting 100 visitors a month, and you are only getting three new patients from those visits (a 3% conversion ratio). This rate can be improved. If each patient is worth $900 (within a 6 month period), then you are adding $2700 in cash to your practice (take note this does not include the referrals yet!) So, we start by improving your traffic and get it up to over 300 visitors a month. Then we boost your conversion to around 5%. Immediately, you go from getting 3 new patients a month to now getting 15 new patients a month! Let’s say your average new patient value stays the same ( at $900). So, $900 x 15 new patients = $13,500. Isn’t that great? And an increase of $10,800 a month ( that is the difference between getting 15 new patients and 3 new patients a month: $13,500 – $2,700 = $10,800). Multiply that increase by twelve months, and it will give you an amazing $129,600! Not bad, right?

So, in order to become highly successful in the business of hispanic dental marketing, use the equation: T+C=Cash. Build and improve your website in a manner that it would increase the number of visitors, and convert them into your own patients!

Visit our website, www.DentistProfits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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First, Develop Empathy:

I would advise you to have the most important skill you will need to get people to totally trust you in hispanic dental marketing business: develop empathy with your patients. As defined, empathy is “an intellectual or imaginative apprehension of another’s condition or state of mind”. In other words, it means that you have to have a complete understanding of the psychological state of mind of your prospect, and they sense it without you having to tell them! Focus on the actual state of mind of your prospect, not what you want it to be, or think it should be! Take this for example.We all believe strongly that the services we provide can help most people solve many dental problems or enhance the quality of their look, teeth, confidence, etc. Things like: having a confident, beautiful smile; pain free dentistry; whiter, straighter, healthier teeth; oral cancer prevention; ending periodontal disease; raising cavity free kids; ending the pain of a cavity; headache relief; ending facial and oral pain ; etc. And most of us know that certain procedures will solve many of these problems, like bridge, crown, vaneers, extractions, NTI, dentures, regular cleanings, basic oral hygiene, etc. Now you ask,”Why is it so hard to convince people to go ahead with these procedures, when the procedures are so much better than the situations people find themselves in now?”. The answer to this is simple;”Almost everyone outside of the dental profession pays little, if any, attention to dental health issues until they are forced to do so!” This answer would then lead you to the next step.

Second, Win The Confidence Of Your Patients:

I would like to tell you that in hispanic dental marketing, you should always find ways to win the confidence of your patients before having them accept your treatments. You see, to make good and real money, you need to be able to have a deep, empathetic connection into the heart of your patients! Imagine a scenario of going to bed with a member of the opposite sex. You wouldn’t just walk up to someone, and ask them to go to bed, starting to brag about how good you are in bed, how many members of the opposite sex you have slept with in the last ten years, etc. Would anyone be likely to be persuaded unless he or she actually wanted to go to bed, after enough time had passed? Now, this example may seem a little unfamiliar aspect to some. But when you look at it deeply, in the dental scenario, as you ask someone to get uppers and lowers or new dentures, aren’t you asking them to go to “dental bed” with you? So, we see here that winning the confidence and trust of your patients would be a best way to boost up your dental marketing status.

Third, No Selling Of Procedures:

I would also like to advise the dental marketer not to sell the procedures. Instead, present solutions, and let your patients choose and accept the service and solution. You should make it a point that none of your clients should sell a thing. Just find out exactly what your patients want, and then you give it to them. This thing may seem a bit awkward to people who have been following the “procedure-oriented” protocols of the traditional, hispanic dental marketing for years now in their practice. But you should always remember that it would be very effective to have the patients decide for themselves and accept your services, and not forcing them in any way to do so!

Now, there might be no easy ways nor any magic formulas to be successful in hispanic dental marketing. But I would advise you to be patient (as it takes time for these tips to enhance your skills in having good numbers of case acceptance) and follow these tips religiously!

In hispanic dental marketing business, I have been very successful in getting my clients to bring in so many new patients, and to have them accept my cases as well so fast for years now. This article will give you great tips on how to become successful in your hispanic dental marketing business. I will help you to go away from being “procedure-oriented”, to be able to have a unique perspective on how to win patients more effectively, and also to be able to have a rather unique view of how trust between the dental marketer and the patient develops in the business. You may ask, “I’m not really a marketer as such. I just want to sell or provide as much (with services like TMJ, Restorative Work, Implants, Cosmetics, Dentures, Whitening,etc.). And I understand that you have to go through all these “marketing” and “emotional connection” stuff, and it seems to much work for me. How do I make this one work without going through all these steps?” This question is understandable. Your goal here is to get a ton of new patients, buying and choosing your dental services as fast as possible. Now, how do you achieve this goal in hispanic dental marketing?

First, Develop Empathy:

I would advise you to have the most important skill you will need to get people to totally trust you in hispanic dental marketing business: develop empathy with your patients. As defined, empathy is “an intellectual or imaginative apprehension of another’s condition or state of mind”. In other words, it means that you have to have a complete understanding of the psychological state of mind of your prospect, and they sense it without you having to tell them! Focus on the actual state of mind of your prospect, not what you want it to be, or think it should be! Take this for example.We all believe strongly that the services we provide can help most people solve many dental problems or enhance the quality of their look, teeth, confidence, etc. Things like: having a confident, beautiful smile; pain free dentistry; whiter, straighter, healthier teeth; oral cancer prevention; ending periodontal disease; raising cavity free kids; ending the pain of a cavity; headache relief; ending facial and oral pain ; etc. And most of us know that certain procedures will solve many of these problems, like bridge, crown, vaneers, extractions, NTI, dentures, regular cleanings, basic oral hygiene, etc. Now you ask,”Why is it so hard to convince people to go ahead with these procedures, when the procedures are so much better than the situations people find themselves in now?”. The answer to this is simple;”Almost everyone outside of the dental profession pays little, if any, attention to dental health issues until they are forced to do so!” This answer would then lead you to the next step.

Second, Win The Confidence Of Your Patients:

I would like to tell you that in hispanic dental marketing, you should always find ways to win the confidence of your patients before having them accept your treatments. You see, to make good and real money, you need to be able to have a deep, empathetic connection into the heart of your patients! Imagine a scenario of going to bed with a member of the opposite sex. You wouldn’t just walk up to someone, and ask them to go to bed, starting to brag about how good you are in bed, how many members of the opposite sex you have slept with in the last ten years, etc. Would anyone be likely to be persuaded unless he or she actually wanted to go to bed, after enough time had passed? Now, this example may seem a little unfamiliar aspect to some. But when you look at it deeply, in the dental scenario, as you ask someone to get uppers and lowers or new dentures, aren’t you asking them to go to “dental bed” with you? So, we see here that winning the confidence and trust of your patients would be a best way to boost up your dental marketing status.

Third, No Selling Of Procedures:

I would also like to advise the dental marketer not to sell the procedures. Instead, present solutions, and let your patients choose and accept the service and solution. You should make it a point that none of your clients should sell a thing. Just find out exactly what your patients want, and then you give it to them. This thing may seem a bit awkward to people who have been following the “procedure-oriented” protocols of the traditional, hispanic dental marketing for years now in their practice. But you should always remember that it would be very effective to have the patients decide for themselves and accept your services, and not forcing them in any way to do so!

Now, there might be no easy ways nor any magic formulas to be successful in hispanic dental marketing. But I would advise you to be patient (as it takes time for these tips to enhance your skills in having good numbers of case acceptance) and follow these tips religiously!

I invite you to log on to our website on www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Dental Marketing Online :

The way I see it for the next three years, the big possibility is that dental patients would go for dental marketing online, where they will get in touch with their dentists through the Internet. Let’s estimate that to around 80% of the patients reaching and finding their dentists through the World Wide Web. Think about this. If you throw a question to around 100 people, asking them where they would get their directions, research information and choose new service provider, roughly around 80 to 90 of them would say “I just had to google it”. Why? Going online would spare them the time going from one location to another. Let’s say, for example, if a person would like to see the latest version of a certain cellphone. Wouldn’t it be much easier for him to just go and check it out in the Internet in the comfort of his own home, rather than go to his local shop a few miles away? This would save him time and energy. This is just like dental marketing online. It would be much easier for dental patients to reach their respective dentists on the Internet. This would save them the time and energy that they would need to go from their home to their dentist’s office. It just takes a click of a button to reach their dentist!

Dental Marketing Offline :

As it is with dental marketing online, dental marketing offline has its advantages as well. The traditional way of reaching people still works for dental marketing. As for my case, I love to go for free standing inserts. It is one of the best, most affordable, cost effective ways to do external dental marketing. You can target ideal and potential patients, niche or target out your insert, or give an attractive offer to them straight to your office. You can also choose direct mailing. People will always have there mail boxes available, waiting for any mail to come to their residences. There is a diminishing number of people reading the daily newspapers, listening to their radios, and viewing their television sets. But not with direct mailing. People still continue to wait for their messages in their traditional mail boxes, and that will never go away.

Conclusion:

The advantages of both the dental marketing online and dental marketing offline having been discussed, it still is a matter of personal choice for the dental marketer. You can go online, or go offline. But take into consideration that it would always differ depending on the area where you live, the advertising rates, and the responsiveness of the area. “Test” to find out which one of these strategies works best. You see, dental marketing involves a lot of testing, but it’s still the best way that you can reach your goals of increasing your income rates. Remember, the choice is yours!

Visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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The Third Herd In Latino Marketing For Dental Practices:

The third herd in latino marketing for dental practices is the “interested but not ready herd”. They are your lead. Previously in my other articles I talked about lead generation marketing. Now let’s say we’re going after cosmetic dentistry, and we call on a certain patient and ask this question: “Are you in any way embarrassed by your smile?”. And then we have this article that gives them two options: first option is they can call directly to the office for consultation; and second option is they can come in and get them to call toll free order message hot line number or go to a website to get a frequency awareness report. Then that group of people builds up in number in your list as time goes by. But you have to accept the fact that there are some people on that list who just will never show up in the end. But the beauty about marketing with these people is we know that they’re interested! And this is why they requested for a report, showing interest of whatever it is that you’re offering to them. So you can have headache sufferers; you can go to implant patients; you can do cosmetic dentistry; anything you can do in your latino marketing for dental practices. You can have the option of mailing them until they ask to get off your list, or after 18 months minimum and they drop off and you just get rid of them.

Nurturing And Targeting The Herd In Latino Marketing For Dental Practices:

Now, this is the herd in latino marketing for dental practices that most people fail to nurture. For this, we run a website campaign for the tv, do radio ads, and send out tear-sheet mailing wherein they opt in and out of our funnel (and this funnel is where we mail them a direct mail package, then we go to postcard, postcard, then direct mail package and all on that time where we send them e-mails all at the same time).

One of the hardest things in latino marketing for dental practices is managing all of them. I’m personally running five different companies under the same umbrella. There’s so much marketing in here that’s going on automatically every single month, and it’s impossible that we’ll be able to manage if we try using our contact management system or traditional management software. For this, we resolved to working with the company called Infusion for the last couple of years and they’re speaking our next super conference (and probably in every event). If you would like to sign up for the next event, do so and look in on our website over the coming days.

Visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Strategy 1: Create A Constant Stream Of Specific High Quality Patients

Your job is to create a constant stream of specific high quality new patients. You should attract the precise type of patients that you want to come into your practice, who accept your treatment recommendations (and if these patients refer as well), this is going to be a good start. It is vital for you to keep new fresh patients coming in in your dental practice marketing business.

Strategy 2: Reactivating Patients

What I like my clients to do primarily is go after a hidden goldmine. The hidden goldmine within your practice is always the inactive and unfinished treatment base.The best way to do this in dental practice marketing can be done in certain ways: you can send out 3 step to 4 step direct mail campaign; offer your patients credits towards any cosmetic dentistry ( credit any kind of whitening,etc.); do voice broadcast to your patients’ homes or phone calls (which always works tremendously); or you can also go for e-mails ( the use of e-mails as a multimedia approach is one of the most powerful way to do it!).

Strategy 3: Create A Referral System

Create a referral system that gets people to bring a flood of referrals to your office or practice. If the referral system is based on your own efforts, then you do not have a true system in place. Keep in mind that a great referral system is really a system that is team-generated and team-oriented. And in dental practice marketing the team has a responsibility and accountability for those results as well.

Strategy 4: Get Patients To Choose More Services From You

What I see with a lot of people is that they overlook the fact that whether you do an Invisalign, implants, veneers, TMJ… it really doesn’t matter. You think your patients know this stuff because it’s your life. But the reality is that they don’t. They’re so busy with their own lives. If you have new services, you should pick one or two services a month that you want to promote through your newsletter, postcard or e-mail. In dental practice marketing, make sure you remind your patients the other services that you have. And doing this gives you two things:

You get more patients to choose more of your services, which is a positive thing;

You get more word of mouth by just talking to your existing patients about the services that you have and what problems they solve. By doing this, existing patients will refer people more often.

So, as you go on with your dental practice marketing business, always remember these strategies. Doing this will give you a constant flow of patients and help you to be successful in your business!

Log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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1st Measurment: Taking The Referral Ratio

You need to consider the Referral Ratio in dental practice marketing. To obtain this raito, just take the total number of referrals you received last year and divide it by the total number of active patients you have. In formula, it is written as:

Referral Ratio = (total # of referrals received last year)

(total # of active patients you have)

Take for example, if you have 300 referrals and 1000 active patients:

Referral Ratio = (300 referrals) / (1000 active patients) = 30%

* 30% Referral Ratio is considered “Good”, though not great… but it is a good start for your business.

Take another example, if you have 100 referrals and 1000 active patients:

Referral Ratio = (100 referrals) / (1000 active patients) = 10%

* If you are with this kind of percentage, then you have lots and lots of improvements to do. But the important thing is that you now know it.. and you can work to get higher and exert more effort!

If your Referral Ratio is below 50% in dental practice marketing, then you would list it as one of your strategic objectives to improve over the next 90 days to 12 months. If you range below a 20% Referral Ratio, then it calls for immediate action!

2nd Measurement: The 6-Month Value Of A New Patient

In your dental practice marketing, know what a patient is worth to your practice at a month time basis. You can have a 3-month, 6-month, and 12-month time basis. As you get started, keep it simple. The reason why you would want it is that it will tell you how much patients are spending with your dental practice in that time. This tells you what your return on investment (or ROI) is in 6 months! Let’s say, if your cost to acquire a new patient is $100; and your 6-month patient value is $600; then you know for every $1 you spend… you get approximately $6 back, which is a good start! However, if your ROI is within 3:1 or 1:1, then you are in considered to be in a bad position! You need to improve as soon as possible! Either way, even if you have a higher ROI, you will be always looking to improve on this area!

Always remember that to be successful in your dental practice marketing business, always improve the value of each patient. You can increase referrals per patient, diagnose more and improve case acceptance, improve your new patient experience, start a patient newsletter so as to communicate with your existing patients and get them to choose more of your services, offer more services, hold an Invisalign Open House, and start placing implants. There are more ideas available, but this gives you a very good start your dental marketing business!

Visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Go With The Process Of Creation:

In my dental marketing seminars, I always tell the audience that they should have this important thing: the process of creation. What do I mean by the process of creation? It means developing these steps:

• Idea – first thing to do is that you should have an idea on how to go for your goal.

• Knowledge – next is to have the knowledge required to execute your idea for the goal.

• Resources – then get the resources ( people,etc.) needed to do it for you, and help you implement it.

• Fire – next step is to move quickly… and fire, fire, fire!

• Feedback – get the feedbacks from the results that you have achieved ( doesn’t matter if it’s good or bad).

• Re-evaluate – then re-evaluate, re-aim, and fire again!

Move And Take Fast Action:

In my dental marketing seminars, I always tell my audience that whoever moves faster in the business becomes 10 times more successful and 10 times wiser. Remember this: “wisdom is created through knowledge gained from experience, and not that gained only from the books!”. A Harvard Graduate might be considered a brilliant person, yet he/she may not be necessarily that wise!

This is why speeding up in the business is very helpful and necessary in the niche of dental marketing. This is what I encourage all my audience in my dental marketing seminars to do. It is the only variable that can accelerate you on to the road to success. Eliminate the things that are holding you back, and move beyond. To do this you should take fast action, which will give you less time to over-think, less time to worry, and also less time to become static. Fast action always work best… so do it now! Speed up!

Log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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First Is Through Your Staff….

In my dental marketing seminars, I always tell the dentists that they should always have a staff that’s well-educated and well-trained to handle each patients concern. Also, always remember that dental teamwork is very important. So how do you do it? In our case, we ask our patients what we call our “magic question”: “On a scale of 1 to 10, how would you rate your smile?”. With this question we can have an inkling of how much the patient would like to go for the solution. Then after they give us their respective answers, we would then ask them: “What would make it a 10?”. And this is where teamwork comes in. As a dental team, we listen to their various answers. We take down notes so that we can effectively give back and sell the treatment to our patients. Then also we remind the patients of the benefits of the solution. We tell them that it’s invisible, it’s removable, and gives much confidence to patients. Stating this advantages would be very helpful in selling the treatment as well.

Second Is Through Holding An Invisalign Open House….

In my dental marketing seminars, I also tell the dentists that they should conduct an Invisalign Open House. I remind them to keep two things in mind when doing such an open house, and these are, first, market your Invisalign day appropriately, and second, have two schedules for the event.

• On Marketing Your Invisalign Day Appropriately….

The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. You should be expecting this, because if your going to do an entire open house,and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it. And you need to have your staff get people to come to it. So, this is what you should do. You have to start planning the promotions of it 4 or 5 weeks minimum in advanced, so as to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (so once a week for the first three weeks to promote it). If in case you want to use e-mails, you should definitely go and just send out e-mails. If you want to go through phone numbers, either you’re going to do two things: you can physically call everybody; or just do a voice broadcast, which will go out to every single home and it will share with people the details and where to call.

• On Having Two Schedules For The Event….

The reasons behind having two schedules for the event are two things: first, you can use the same marketing dollar to promote both events; and second, some people who can’t make it on a given schedule, say Wednesday night, will be able to make it on a Saturday schedule between 10:00 to 1:00, so the endpoint here is that you will enable them to have a dual option for the people, and let them choose more dentistry as well.

So these are the strategies that I teach the dentists in marketing the Invisalign solution in the dental marketing seminars that I hold. I also remind them that if they’re going to have a lot of Invisalign patients, they will refer more than traditional patients will, and also choose more cosmetic dentistry in your practice!

Log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Referral Ratio:

Get the Referral Ratio in your dental practice marketing. To get the ratio, take the total number of referrals you received last year and divide it by the total number of active patients you have. Thus, the formula:

Referral Ratio = (total # of referrals received last year)

(total # of active patients you have)

• If you have 300 referrals and 1000 active patients:

Referral Ratio = (300 referrals) / (1000 active patients) = 30%

* 30% Referral Ratio is considered “Good”, though not great… but it is a good start for your business.

• If you have 100 referrals and 1000 active patients:

Referral Ratio = (100 referrals) / (1000 active patients) = 10%

* If you are with this kind of percentage, then you have lots and lots of improvements to do. But the important thing is that you now know it.. and you can work to get higher and exert more effort!

Note: If your Referral Ratio is below 50% ,hen you would list it as one of your strategic objectives to improve over the next 90 days to 12 months. If you range below a 20% Referral Ratio, then it calls for immediate action!

6-Month Value:

In your dental practice marketing, know what a patient is worth to your practice at a 3-month, 6-month, and 12-month time basis. Keep it simple, because it will tell you how much patients are spending with your dental practice in that time. This tells you what your return on investment (or ROI) is in 6 months! Let’s say, if your cost to acquire a new patient is $100; and your 6-month patient value is $600; then you know for every $1 you spend… you get approximately $6 back, which is a good start! However, if your ROI is within 3:1 or 1:1, then you are in considered to be in a bad position! You need to improve as soon as possible! Either way, even if you have a higher ROI, you will be always looking to improve on this area!

In your dental practice marketing business, always improve the value of each patient. Increase referrals per patient, diagnose more and improve case acceptance, improve your new patient experience, start a patient newsletter so as to communicate with your existing patients and get them to choose more of your services, offer more services, hold an Invisalign Open House, and start placing implants. This gives you a very good start your dental practice marketing business!

You can log on to our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

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