Effective sales force management depends on organization and focus, two things that many people feel are also major impediments when it comes to regular company sales meetings. If you and your sales team are beginning to dread meetings and feel as though not much is accomplished by them, here are some tips to help you get your meetings, and your sales force back on track.
Whether you are holding a routine meeting or a special meeting to discuss an important issue, it is important to take the time to prepare an agenda. Merely inviting people to talk about an issue with no direction or focus is a recipe for disaster. Even for the shortest meeting, an agenda will help the participants to focus and be more productive. An agenda will also let participants know what to expect, what will be covered in the meeting and what won’t be.
Keep your meetings as short as possible. Most people can’t devote their full attention to a meeting lasting longer than thirty minutes. If you need to go longer, include a break or two and consider breaking up the large meeting into two separate meetings. Your meeting participants will appreciate the break, and having breaks or splitting the meeting into two meetings will give your sales team time to organize their thoughts and become more effective contributors.
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