When writing your email copy throw everything you learned in English 101 out the window.
1. Personalize
There’s nothing better for a person to see their name. Use personalization in the subject line and inside the body of the email (but don’t overdo it so it looks hokey).
2. Write just like you talk
Use plain, easy to understand English. Nobody cares if you can use xenophobia and ostentatious in a sentence. Write almost like you’re talking to a buddy over a beer. So that means use contractions. Be friendly and personable in your writing.
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