Do these potholes ruin the smooth ride to your marketing success? Some of these potholes can get huge. Big enough to stop your business in its tracks sink the vehicle of your success and break the axle of your goals.
1. Ineffective spending of marketing dollars
A large majority of businesses spend their marketing dollars on things such as yellow pages ads, newspaper ads, radio spots, or other mass media methods. This is the most common as well as the most costly mistake made by most businesses.
The problem with this method is that the cost per lead is high because they use a ‘blanket’ approach in trying to reach your potential customers. The number of people they reach is high but the majority are not qualified nor interested in what you have to offer.
A better use of your marketing dollar would be to create a targeted campaign that you’re certain will reach prospects that are both interested and qualified.
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