It may surprise you that more searches for therapists occur online than through the Yellow Pages. Many therapists have already abandoned the Yellow Pages for being expensive and not yielding results. There are increasing numbers of people who say, “If your not on the internet, I’m not interested.” Look for this to continue to increase at an exponential rate.
Marketing yourself is a public service. This means letting people know how you can be of service to them. Your internet presence allows people looking for someone to help them solve whatever pain they are in. If you have no internet presence, many people will not find you and determine if you may be of service to them. Marketing is making your presence known. It is NOT a hard sell, trying to ram anything down anyone’s throat. Advertising is presenting yourself mostly to people who aren’t interested in what you have to offer. This is why most print advertising does not yield clients.
An internet presence can be started (or expanded) for free, using these methods.
Getting yourself on free listing sites
Many sites have both free and paid listings. Generally, start with the free listing. I found my free listing showing on the first page of Google search within one week. Begin with seeing if your professional organization has listings. These are often free. Next check with other mental health groups you belong to and see if they have listings, ex. Anxiety Disorders of America Association. Some are free. Some have additional charges. Continue reading ‘Free Internet Marketing For Psychologists and other Therapists’ »
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