Sales Tips and Marketing Strategies

If there has ever been a medical specialty that is in need of competent marketing consultation, a cohesive and long-term strategy, and effective practice growing tools, it is dermatology. The fact is, dermatology marketing takes a wealth of experience to achieve proper results.

We have seen so many good dermatologists go down the same road to ruins… it is called “Playing the Commodity Game” and it is a good way to harm your business, your reputation, and your referrals.

How often do we see coupons offering a special lower price on common services, such as Botox? It seems every dermatologist and Medi-Spa is in a race to see who can lower their prices faster! Continue reading ‘Dermatology Marketing’ »

There’s a new set of rules for connecting your brand to your employees, caregivers, communities and patients. And it requires you to let go of what you think you know. Continuing to try to persuade audiences about the superiority of your organization through traditional campaigning (in the absence of other efforts), with the use of rational information and comparative data, is just not that important to those you’re trying to connect with.

The future of healthcare marketing is not about saying things to caregivers, communities and patients. It is about saying and doing things with them. It is about Attraction Marketing, compelling audiences to become socially involved with your brand, while letting you (the healthcare marketer) actually spread your commercial message more effectively.

Continue reading ‘Creating An Attraction Manifesto: Becoming A Connecting Versus Campaigning Organization’ »

Before deciding on a strategy for marketing your medical practice, first determine your target market. There are several factors you must consider when selecting your target market. In health care marketing, it is not unusual to have several different target markets for each of the different medical products and services you provide.

If you have a family practice or if you’re a general dentist for example, your target market will be significantly different than that of a specialized practice such as a cosmetic surgeon or dermatologist. While there may be some common factors within the two target markets, the differences will be your defining factors.

There are three critical factors that should be considered when defining the target markets for your medical practice. Continue reading ‘How to Identify Your Target Market – Step One in Successful Medical Marketing’ »

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