Sales Tips and Marketing Strategies

Part of the beauty of Twitter is that it can be many things to many people. As part of my effort to recruit as many people to Twitter as possible, I decided that I should write posts about how Twitter can be used in different situations. For example, of course you can just use Twitter to make plans with your friends, but the interactivity of Twitter can be very useful for people in all sorts of different professions. I’m going to attempt to come up with as many different uses for it as I can and I’m going to start with the one I feel (for better or worse) qualified the most to talk about: using Twitter to promote your band or music.

Your Fans Really Do Care What You’re Doing

Believe it or not, if you’ve been making music for a while, you’ve probably accumulated a not-insignificant group of fans who are interested in what you do on a daily basis. These are the fans that download all your songs (whether you want them to or not), go to all your shows and buy all your t-shirts. Every band has these, no matter how long you’ve been around or how bad your music is. These are the people that you can cater to with Twitter.

Continue reading ‘Twitter For Musicians and Bands: A How-To Guide’ »

Your sales letters are losing you business – probably. I add the “probably” because I have to assume that there are one or two owners reading this, that are writing good sales letters. However, in the majority of sales letters I have reviewed and fixed, most do nothing better then reiterate the same information you can find in a telephone book.

What is the difference between a selling letter and a telling letter? A “selling” letter answers the readers question of “what’s in it for me” compelling them to respond favorably, whereas a “telling” letter only feeds the merchants ego and wastes the readers time.

Continue reading ‘Sell Me – Don’t Tell Me – The Art of Sales Letter Writing’ »

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