The phone is THE most cost-effective – most interactive – marketing tool there is. You can use it to secure the audience for your seminar; make regular service and satisfaction calls; communicate timely offers; follow up mailings; set face-to-face sales appointments; undertake consumer surveys…
Or, of course you can use it just to SELL.
Ugh, that’s a horrible word, isn’t it? Chat to any number of people who use the phone for a living, and you’ll hear them talk of tele-marketing – or maybe tele-canvassing. You’ll seldom hear them mention the ’s’ word. Why is that?
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