The act of sales has metamorphosed over time both in nature and application. Today, sales have taken more of a technical dimension. It involves more of presenting your products and services as recipes and solutions to people’s desires than an act of making money. Selling involves building rapport with the prospect, presenting your offer, qualifying the prospect and closing the sales. The knowledge of this and its direct usage is key to effective sales. To understand how to sell effectively, let’s compare the old and new models of selling.
Years ago, the selling system takes the shine off the prospect. They are almost intimidated by the sales person who dangles sort of a carrot before them and demands a ransom. All emphasis is placed on the product and the sales person. In the old system of selling, if graded in percentages, it will look thus:-
* Building rapport with the prospect-10%
* Qualifying the prospect to ascertain if the person is capable of purchasing the offer-20%
* Presenting all that the product or service can do for the prospect-30%
* Closing the sales, ie getting the prospect to pay-40%
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