Recently I held a call about the biggest myths of marketing on Facebook. One myth I mentioned I see discouraging small business owners is that “Facebook alone will get you clients and customers.” This would be great if it was true of course.
Do people get clients and customers as a result of being on Facebook? Absolutely. But slapping up a profile and expecting the money to roll in is not going to happen. You might be surprised how many people end up discouraged because they’ve been on Facebook for a while and aren’t getting results. This is usually because they don’t understand how Facebook fits into their overall marketing picture.