Social media has taught me many things. Like how most #blackouts in Australia are caused by #zombies. Or that sometimes it’s more amusing to watch a reaction to a clip instead of the clip itself. But more importantly it has taught me that no matter how technologically evolved we become, some things never change. Here are 4 truths that I believe social media has demonstrated beyond a shadow of a doubt.
It’s all about relationships
Sex might sell but don’t be fooled – most customers are looking for more than a one night stand. We’ve spent years introducing technology to cut out the middle man only to find that the customer still wants to talk about their feelings. Businesses who choose to nurture an ongoing relationship reap the benefits with higher $$ sales, repeat business and free advertising in the form of word of mouth. Too many businesses are content with just playing the numbers game, safe in the knowledge that their flashy and slick approach will still dazzle enough customers to keep them warm through winter. Those customers quickly move on once they realise they’re not much more than a statistic, worthy only of bland, generic marketing campaigns with little thought to their actual wants or needs.
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