Sales Tips and Marketing Strategies » Marketing

Low cost advanced website traffic tactics for everyone

morgan — Wed, 08 Feb 2012 08:48:17 +0000

What are these low cost advanced website traffic tactics anyway? Surprise yourself by finding out that some of these tactics you can practice without having to spend a cent!

1. Write an article.

You write an article, mention your site, submit it to e-zines and garner traffic from curious visitors. It’s as simple as that. Don’t just stop at one website – post your site anywhere possible! Who knows how many hits this low cost advanced website traffic tactic will bring!

2. Exchange links.

Never underestimate the power of link exchange. This is a low cost advanced website traffic tactic that people tend to overlook. How to find out where to do the link exchange? Easy: type your website’s keywords in a major search engine, visit each and every of the top results and ask for the link exchange.

3. Get involved in forums.

Look for forums highly related to your website and make your presence known. Make online friends and let them know about your website. This is an advanced website traffic tactic that advertises subtly but works effectively. Good thing about this is it doesn’t cost you anything at all!

4. Advanced website traffic needs advanced tools.

The www world is rich with tools that churn out impressive results. Software to try out are those which take care of links and keywords. Once this is taken care of, the rest of this internet marketing job will be easy!

5. Power up with meta tags.

Meta tags are what search engines are looking for so it can include your site in the top results. Putting up meta tags in your HTML code is an advanced website traffic tactic that must not be missed! Low cost you ask? Oh yeah!

6. Direct to directories.

Keep submitting your site to directories like there’s no tomorrow! Just take a look at your website and see if it’s directory-worthy. Web directories don’t waste their time on poorly-done websites.

7. Conduct a survey.

Visit a site similar to yours and announce that you have a survey they can answer. The site and yours reap results so no one’s on the losing end here!

There are sites available that specialize in low cost advanced website traffic tactics. Search for them online and let your site rise to online popularity!

http://www.surfnfind.info

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Aggressive Internet Marketing Made Possible

morgan — Sun, 05 Feb 2012 20:47:53 +0000

Luckily, you can avail of inexpensive aggressive internet marketing if you just look hard and good enough. Be keen and alert and know what’s going on in the online industry. The following questions will help you discern if your chosen internet site to do the marketing fits the bill.

1. Does the company offer free website design?

Even if you know your HTML, it is still more advisable if a professional team does it for you. Some internet marketing sites offer free web design to make sure that your site’s needs are met. It’s a must that marketing is integrated to the web design. If the company requires you to pay more than fifty bucks for the web design, then so much for straight-forward internet marketing! Look somewhere else!

2. How many keywords does your web site cater to?

Having too many keywords or key phrases to focus on will make your page ranking drop. Creating smaller web pages with content that emphasizes only a few keywords will serve Internet marketing endeavor better.

3. How search engine-compatible is your website?

Internet marketing is coined “aggressive” only if it is a hundred percent search engine-compatible. There are about 10 major search engines online and your site has to work accordingly with them. Find out if your internet marketing site is expert on search engine optimization.

4. Do you know your competitors?

Affordable aggressive internet marketing pushes your business forward by taking note of your competitors. Analysis and evaluation of the competition is mandatory to figure out your shortcomings and advantages over them. If this feature is excluded from your internet marketing plan, you’re getting a mediocre deal.

5. How efficient is the monthly marketing plan?

Usually, you’re asked to pay a monthly fee for the marketing plan. For a marketing plan to be efficient, it must zero in on the following things: webpage development, link exchanges, web content, updates and technical support. Of course, also included are the standard SEO, competition analysis and keyword density.

If you’ve procured the right answers for the previous questions, then you can finally say: “Now that’s low cost aggressive internet marketing.”

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Affordable Advertising Agencies

morgan — Fri, 03 Feb 2012 08:47:59 +0000

There are various Internet advertising agencies according to the kind of product or service they provide. Here is a list of a few of these kinds of online marketing agencies.

1. Web design agencies

These are focused on building web pages for a website. Many web developers are now offering affordable services if you just know how and where to find them.

2. Logo services

Production of web site logos is the main concern of these agencies. Hundreds of pre-designed logos could be purchased or even customized to complement your website better.

3. Copywriting Agencies

In adjunct to search engine optimization, these agencies provide quality content that targets the attention of the market you intend to tap. Looking for the best deals with copywriting services will be a cinch if you know where to look. If you prefer freelancers, they are often found with their own websites.

4. Search engine optimization companies

These companies analyze and modify websites in order to achieve the highest possible search engine ranking. They improve your website’s design and content to better attract more traffic. Link building could also be employed by these e-marketing agencies to benefit your business. They are actually a combination of all the services mentioned above. Sometimes they also go by the name of Internet marketing consultancies or something of that sort.

5. Domain registration companies

Your business’s name in the web is the business of these companies. Looking for the best amongst a wide array of these agencies is like looking for a needle in a haystack. But if you are determined enough to do your homework with these marketing services, results would be more than rewarding. Just make sure that you don’t register with those whose only intention is to rip off those who can’t afford the most reputable domain registration agencies.

These are just a few of the Internet advertising agencies that a web marketing newbie could turn to. Examining your needs first will better your chances in getting in touch with the cream of the crop of these Internet marketing agencies minus the hefty price tag.

http://www.surfnfind.info

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Free Traffic System vs Article Marketing

morgan — Thu, 02 Feb 2012 20:49:22 +0000

Free Traffic System is the new age of article marketing: it has its advantages and does not have its disadvantages.

The advantages of both article marketing and Free Traffic System are obvious – Google and other search engines welcome and will always welcome the creation of new, useful, non-duplicate content and that is why search engines look favorably upon the backlinks generated this way.

Due to this “benevolent attitude” from search engines towards links built via article marketing thousands of people are successfully using article marketing for years to improve their positions in search engines for the necessary keywords.

BUT, unfortunately article marketing has some serious disadvantages – let’s have a look at them:

- when others republish your article they can delete your backlinks from article

This is a real problem. After you have submitted your article to one of the major article directories – you lose control over this article. Today lots of people are using different automatic tools to “harvest” these directories for content and republish its articles on their sites.

The problem is that more and more people started to steal your content from article directories and automatically DELETE your backlinks from the resource box. OR they steal just a tiny portion of your content (1st paragraph of your article, for example) and give a backlink to the article directory. This is great for article directory, but not for you!

With Free Traffic System you are guaranteed that pages where your content is republished will remain with YOUR backlinks. Those blogs who break this rule and touch your links (modify them/make them invisible/delete them) will be deleted from the Free Traffic System and lose access to quality content.

- duplicate content problems

You see, when one and the same article is republished Google quickly “understands” this is a duplicate content and “sees” that a big portion of your backlinks is built from duplicate content pages. This is not dangerous and Google will not punish you for doing that, but it is rumored that Google seriously lowers the SEO value of backlinks built from duplicate content pages.

With Free Traffic System you have all tools necessary to make each of your articles be non-duplicate, even if the article is republished on 20, 40, 100 or even more blogs. With the help of simple procedures – that will take extra 5 minutes per article – you will create dozens or even hundreds of READABLE and CONCISE versions of article title and body. It is all in your hands: if you decide to spend 5 minutes and use the diversification tools provided by Free Traffic System, then each of the articles republished will be unique for Google and other search engines. And this will instantly increase the value of your backlinks.

Join the Free Traffic System

I work at Wealthy Affiliate University. Who signs your paychecks?

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New Swedish Study Finds Content Marketing?

morgan — Fri, 20 Jan 2012 20:47:48 +0000

A new Swedish study just released has found that content marketing and custom publishing donâ€™t really work!

This exhaustive study conducted by the Royal Institute of Technology has found that content marketing and custom publishing are methodologies which are not valid and should not be considered as a part of any advertising or marketing plan, project or program.

For the last three years, using the worldâ€™s largest Cray SuperComputer, The Royal Institute of Technology found that content marketing has not been working. Reference – Study >>Doktorand Yt – Och Korroslonsvetenskap >> Published 2009-12-10. The results are not pretty, especially if you happen to be in the content marketing industry using this methodology to deliver advertising, marketing or branding messages to a core audience. The study uses extensive data mining, double blind statistical data drumming, data appending with reverse metrics and fourth level search data from Google, Yahoo, Microsoft and InfoUSA to better understand the true long term results of content marketing.

Hereâ€™s what they found in brief:

RIT studied 15,114 Content Marketing and Custom Publishing campaigns
98.7% of those campaigns â€œhad not and could notâ€ deliver any measurable level of success
There was also â€œnoâ€ measurable – Return On Investment for all 15,114 marketing campaigns studied over this three year period
Only .02% of all end users engaged in these campaigns or had any further conversation with the provider
Custom publishing provided only 1.7% message penetration to any core audience – what so ever

Wow, weâ€™re in real trouble here. All those years of hard work down the drain – in one big scientific FLUSH!

And weâ€™ve spent the last four months creating, developing and weâ€™re about to launch an incredible video content marketing project. Man, thatâ€™s a bummer.

Sorry for the bad news. I guess all you content marketers are going to have to dust off those old resume and get cracking with the job searching. You know what? Maybe Iâ€™ll send my new video content marketing project to The Royal Institute of Technology and let them put that in their supercomputer and smoke it! What do you think?

Hey – weâ€™re here anyway. Want to hear about our little project? Itâ€™s for a charity and Stella Pop is donating our time.
Cool here it isâ€¦ a tidbit of Stella Pop and Goodwillâ€™s new and not yet released video content marketing project.

DC Goodwill Fashionistaâ€™s â€œReUse.ReCycle.ReFashion with Miss DC â€œ

Itâ€™s a viral video project all about Goodwill and Recycling starring Miss DC 2009 and the Goodwill Fashionista which was conceptualized by Stella Pop and developed in partnership with Goodwill of Greater Washington. The rap-opera song was written by Kokayi (Grammy nominated rapper from DC) and performed by both Jen Corey (Miss DC 2009 and Kokayi as a fresh musical hook for the video series launching in late December. It was recorded and mixed at Sweet Spot Studio under the creative direction of Nicolas Laget and Kokayi. Having never been in a recording studio before, I can say â€œin the sweet spotâ€ is exactly right for this musical team lead by Kokayi. I canâ€™t dance but I was secretly in my mind getting on a seriously disturbing and scary groove. Enough said about my dancing.

The complete song will be available at iTunes and if you buy the song thereâ€™s good news, Goodwill receives the benefits of your purchase as a donation. All the money raised by Goodwill is used for enhancing the dignity and quality of life of individuals, families and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work. Goodwillâ€™s vision is that every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life. So get over to iTunes and purchase the song. Maybe even give away a few downloads to friends and family.

This viral video series was filmed over a four month period and documents the interior and design rejuvenation of Jenâ€™s (Miss DC) new apartment with items purchased at Goodwill stores throughout the Washington DC area. And when I say purchased, I mean we spent almost nothing for an apartment full of â€ household bling.â€ The great thing about all these items is that they were lovingly donated by good people from all over the DC community. That is sweet!

By the way, recycling is Jenâ€™s platform for the Miss America Pageant which is taking place at the end of January in Las Vegas. Make sure you vote for her, sheâ€™s talented and very down to earth.

This partnership between Stella Pop, Jen Corey – Miss DC 2009 and Goodwill of Greater Washington is an excellent example of content marketing in the form of an independent viral video project. Donâ€™t tell Goodwill all this nice stuff Iâ€™m about to say, it just might go to their heads but they have an incredible marketing team and have created a highly successful content marketing program highlighted by their blog – DC Goodwill Fashionista.

The blog is a true collaboration but the main writing talent behind it is Gillain Kirkpatrick who also stars in the video as Jenâ€™s partner in crime and shopping buddy. Stella Pop has been honored to work with this amazing non-for-profit organization and it has been a truly educational and an uplifting experience so you can understand our excitement about the upcoming video launch.

Can I can tell something? The song and video are awesome and fun, if I do say so myself. And, the video turned out to be extremely cool, heart warming and was filled with lots of goodwill from everyone involved. Stay tuned for the first video installment which is coming soon! Around the end of December.

Stella says, create content that connects with your audience. It doesnâ€™t always have to be so literal and direct to get involvement and illustrate your brand message. Want the perfect example, check out DC Goodwill Fashionista. You can find this article at www.YoStella.com

PS – The scientific study is not for real but you probably already figured that out – hope youâ€™re not mad and enjoy the ringtone download provided below.

Weâ€™ve included a free ringtone for you to download that is a tiny taste of the rap-opera song â€œA Dream Without Boundariesâ€ coming with our video series.

Thanks again and click here for the download.

Stella’s Pop Factory is a creative service company located in metro Washington DC, our friends just call us Stella Pop.

Stella Pop is a soda brew crew that between mixing up handcrafted concepts flavors, serves up high-fizz design and outside-the-pop-bottle thinking for our clients. Our firm is styled after a creative soda factory, we have consistently won high praise for exceptional service and expertise in advertising & marketing including content and concept development, creative services and brand optimization.

“We don’t make the Pop, We make the Fizz!”

Let us mix up a fresh new flavor for your brand today.

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How to Present Your Offers with Love So Your Audience Will Love Your Offers

morgan — Thu, 19 Jan 2012 08:47:14 +0000

Last time I shared four practical tips for how to develop a compelling offer – Make sure itâ€™s a desirable topic, craft a juicy title, add on a tempting bonus and get clear on the value before you settle on the price.

Today I want to begin talking about how to present that offer in the most appealing way.

People prefer to accept help (and hiring you is one form of accepting help) from those they know, like and trust. So whether youâ€™re reaching out to a potential client through an online promotion or through a one-on-one conversation, establishing rapport is the first and most crucial step in the process.

Instead, many heart-based business owners mistakenly focus on what they think of as â€œsellingâ€ when it comes time to present an offer. And that actually goes against their spiritual beliefs and values.

I totally get it. I used to get caught in the same trap, thinking that marketing and selling my expertise was something entirely separate from delivering it. The problem with that separation is it automatically takes you out of your place of strength (that centered and connected place you come from when youâ€™re in the flow of working with a client).

Trying to create rapport with a potential client when youâ€™re not feeling connected to your purpose means your head may be engaged, but your heart is not. Youâ€™ll likely find yourself:

*) Avoiding talking to people about your products and programs for fear youâ€™ll be rejected

*) Sitting in front of the computer staring at that promo email youâ€™ve written, knowing itâ€™s not what you want to say but not sure how to fix it

*) Putting out a desperate â€œOh God, please buy!â€ sort of energy that sends people scrambling in the other direction

Well, we certainly donâ€™t want that!

If this happens for you, the good news is Iâ€™ve got a simple strategy for centering yourself in your power as you engage in any kind of â€œsellingâ€ interaction.

When you sit down to write a promo email, or pick up the phone to talk with a prospective client, or meet someone at a networking event, say these words to yourself:

* Iâ€™m so glad Iâ€™m here. (this creates excitement)
* Iâ€™m so glad youâ€™re here. (this creates gratitude and anticipation)
* I know what I know.â€ (this creates confidence)

From there, you wonâ€™t have to feel like youâ€™re selling, youâ€™re just connecting â€“ both to your purpose and to other person.

When They Feel the Love, They Love What You Have to Offer

You have a purpose here on the planet – to share your gifts and your special brand of transformation from a place of love and service. The more fully you step into the power of your True Self in your business, and come from that place as you talk with potential clients about what you have to offer, them more theyâ€™ll love you and find your offers irresistible.

So itâ€™s both the simplest, and most vulnerable, thing to do. Be you. Yes, even when youâ€™re â€œselling.â€

Helen Graves, Grand Poohbah of Crackerjack Online Marketing Strategy, offers practical online sales and product marketing tips to create long-lasting client connections. She can be reached via www.CrackerjackOnlineMarketing.com.

Sign up for her free special report on product launch strategy, â€œHow to Create Desire So Your Products and Programs Sell Like Hotcakes,â€ at www.Product-Campaign.com

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New Swedish Study Finds Content Marketing?

morgan — Fri, 13 Jan 2012 08:49:18 +0000

A new Swedish study just released has found that content marketing and custom publishing donâ€™t really work!

Hereâ€™s what they found in brief:

RIT studied 15,114 Content Marketing and Custom Publishing campaigns
98.7% of those campaigns â€œhad not and could notâ€ deliver any measurable level of success
There was also â€œnoâ€ measurable – Return On Investment for all 15,114 marketing campaigns studied over this three year period
Only .02% of all end users engaged in these campaigns or had any further conversation with the provider
Custom publishing provided only 1.7% message penetration to any core audience – what so ever

Wow, weâ€™re in real trouble here. All those years of hard work down the drain – in one big scientific FLUSH!

And weâ€™ve spent the last four months creating, developing and weâ€™re about to launch an incredible video content marketing project. Man, thatâ€™s a bummer.

DC Goodwill Fashionistaâ€™s â€œReUse.ReCycle.ReFashion with Miss DC â€œ

PS – The scientific study is not for real but you probably already figured that out – hope youâ€™re not mad and enjoy the ringtone download provided below.

Weâ€™ve included a free ringtone for you to download that is a tiny taste of the rap-opera song â€œA Dream Without Boundariesâ€ coming with our video series.

Thanks again and click here for the download.

Stella’s Pop Factory is a creative service company located in metro Washington DC, our friends just call us Stella Pop.

“We don’t make the Pop, We make the Fizz!”

Let us mix up a fresh new flavor for your brand today.

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The Latest Affiliate Marketing Tools Google, WTBNow, and Overture

morgan — Tue, 03 Jan 2012 20:50:48 +0000

Hot Affiliate Marketing Tips Using WTBNow, Google, and Overture

It makes no difference what you have learned in regards to affiliate marketing. There is a huge amount of competition and yet it is still possible for anyone interested and willing to learn to make $5,000 to $10,000 per month, especially if using Clickbank as a way to make it happen and not just affiliate networks like CJ. The hours put in will be quite a bit for beginners learning to get the ball rolling. However, once you get into the swing of things, a person can cut down their time to making that amount only working part-time hours. Any individual looking to make money with affiliate marketing should expect to work long hours and not expect profit within until about 45 days out. Sure there are people who have found a way to profit within a week’s time, but the reason for setting the expectation at 45 days to profit is so that people are not easily discouraged.

Virtually any way to make money can produce a huge cash flow but only if commitment and devotion to making it work is there. Affiliate marketing is not a way to get rich quick and should not be handled as such. There are people who do get rich pretty fast. However, if you are going to get into this form of making money, then do so knowing this is not a way to get rich quick. A lot of time having money does put things in motion faster than having no money. But research is key to any success. If you don’t research properly, then no amount of money in the world will produce favorable results for you.
The following are some tips that can assist you on your path to success with making money online with affiliate marketing and such programs out there on the Internet.

About Overture, WTBNow and the ‘Big G’ Google

Making web pages that rank in search engines is one way that affiliate marketers promote other companies’ products or services. Having it designed and set up in such a way that it gets the top three positions in its search engine will make a world of difference. The reason is because when people get online, they usually head over to a search engine (largely Google) and type in keywords or phrases of what they wish to get information because they are wanting to buy something, doing a research paper on a topic and need more information, or to be entertained only. Learn how to find out what people are searching for and use WTBNow.com to see if there are no buyers for the product or service you are looking to promote.

For example, if research finds that people are steadily searching for an Xbox360, then head over to WTBNow.com and type in something like:

wtb xbox360

And hit ’search’. Results will show up revealing people interested in immediately buying an Xbox360. It is best to use ‘wtb’, ‘want to buy’ or similar phrases in front of the item you are searching for in that search engine because it pulls up threads and ads on classified sites where people (buyers) have actually included that in the title field of their ad. One of the other cool things about this engine is that the results are pretty up to date and that is very useful for any affiliate marketer. No marketer wants outdated search results especially when it comes to researching for what people want now and not months or years ago. The more current the research is the better.

After research, you would create a web page that gives them what they want and get ranked high in Google so that they can find your web page. Once they get on your web page, then it is clearly up to you to “close the sale” and that is important to do to make every element on your page have and serve a purpose of getting the sale.

Getting an Email List of Your Own

Some people would rather not deal with email lists, but these things are profitable. When you gather a list of people specifically interested in affiliate marketing, for example, then you have an edge over other marketers looking to sell their product or service of another company or their own to affiliate marketers. You have a targeted list of people interested in and waiting for all things related to affiliate marketing that you have to offer. You can promote products to this list and even services like an e-book about how to get targeted traffic for your product or how to generate the most cash flow out of each CPA offer. You can promote your own service of creating the most effective landing pages (better known as copywriting). And if you know of others looking to promote their products you can offer them advertising to your list for at a price that you deem your list is worth. See the importance of having an email list and how you can great additional revenue for your affiliate marketing career?

Conclusion

Affiliate marketing is a profitable way to make money for anyone interested and if done the right way. Here are just a couple of affiliate marketing tips mentioned already. Do understand the importance of getting a website that is made for success and ranked well in Google. In addition, ensure you collect email addresses of as many of your visitors as possible. All of this put together with effective research will assist you and any affiliate marketer in success with affiliate marketing.

I am into making money online in various ways and have had enough success with it to write about it. http://www.makemoneymine.com

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8 Most Common Mistakes made by Business Owners

morgan — Sun, 01 Jan 2012 08:46:56 +0000

As a professional business coach and mentor, I see many small business owners whose lives are ruled by their business â€“ not the other way around. They burn themselves out working outrageously long hours when they could be spending more time at home with their families and friends and taking time out to enjoy life.

So many of them began their business so they could be “the boss” and work their own hours. What happens is their lack of experience turns this around on them and they become slaves to their businesses.

Having started many successful businesses myself, as well as coaching and mentoring other new business owners, I understand more than most just how easy it is to become “stuck” and become trapped in bad habits. It’s easy to say “work smarter, not harder” â€“ but what does that mean exactly? Most small business owners don’t have a clue.

So here are just eight of some of the more common mistakes small business owners make, so you can avoid them and if you are already trapped, what you can do about them:

1. They don’t set clear goals. Would you drive off on a journey, wanting to get to destination X, and not bother to take a road map and use it? You could get lost. You could end up anywhere. You could drive around in circles and run out of petrol in the middle of nowhere! You must have a clear understanding of where you want your business to go, with a few ideas of some of the ways you can reach that goal. You must create a solid vision and set clear and attainable targets to give you and your business direction. This acts as your “road map”.

2. They confuse being busy with being successful. It’s a fine line. Many successful people are quite busy, but then again, many new starters are also busy and failing to reach their desired levels of success. To an extent, working long hours in a business that really does require our personal input is part and parcel of being a successful business owner, however, could you say you are successful if all you have is work and the rest of your life is non-existent? I don’t call that successful. Success is having a profitable business AND having and enjoying personal and financial freedoms to spend time with our loved ones and friends and do the things we really enjoy in life.

3. Poor Advertising. Many small business owners are not natural ‘marketers’ and that is one of their biggest downfalls. You must identify your target market and address your marketing efforts directly to them and your marketing message MUST address their needs, not yours. You must consistently target your market with the marketing message that answers their question of “what’s in it for me?” You don’t tell them how important YOU are or how long you’ve been in business or how you’re looking for new clients. You identify their problems and and tell them how you can solve them AND you make them take action to contact you promptly.

4. Not targeting their true “target market”. Some people think if you market to everybody on the planet, sooner or later, one of them has to respond. It’s a big planet â€“ your message will just get lost in the “noise” and confusion of all the other millions of ads out there doing the same thing to the same people. To be successful, your marketing efforts MUST focus on your own target market â€“ you must know who they are, their demographics, how they think, behave, where they hang out, and how you can get your message to them. Without this knowledge, your marketing dollar is being wasted, however, when you are in contact with your true target market, you are in contact with people who really do want and need your services!

5. Get trapped into wanting new customers. There’s no doubt that every business needs new customers, however, to focus your attention on only bringing in new customers all the time is not only tiring, it’s very expensive. Realize that you have already invested time and money in getting the clients you already have â€“ if you let them “walk”, think of the wastage. Think of your existing customers as an investment, and you will see a higher return on this investment if you can keep them coming back giving you return business. By working on your existing customers and giving them excellent service, you also increase word of mouth referrals â€“ which is free marketing for your business.

6. Working IN their business instead of ON their business. This is a common trap for small business owners who tend to do too much themselves. If you can’t afford full time employees, consider part time and virtual assistants (if the nature of your business can utilize that type of service.) Consider this â€“ if you are the one managing your diary, organizing your own appointments, doing your own research, doing the books, operating the cash register, ordering the stock, doing the payroll, managing the employees, opening and closing the shop every dayâ€¦ who is looking at the big picture and making decisions that will grow the business? Who is doing your marketing and advertising research? Not you, obviously, because you’re too busy doing everything else. This is a nasty trap to fall into and you can get out of it by systemizing your business and hiring people who can do many of those mundane tasks for you. This will provide a business that can run itself â€“ freeing up that time so you can work ON your business instead of IN it.

7. Hiring the wrong people. Anybody can fall into the trap of hiring the wrong person for the job, but if you take note of their ability and experience as it relates to the job they’re applying for and you check their references, you’ll have a better chance of hiring the right person. There are many online resources that provide assistance in helping small businesses find the right employees, offering interview hints, and so on. Take advantage of these free resources and it will save you a lot of wasted time and money if you choose the wrong person. You can’t focus on what you need to be doing if your mind is constantly worrying about what your employees might be doing wrong and you have to waste time constantly supervising their efforts.

8. Wasting money on bad marketing. If it didn’t work the first time, why would you waste money repeating it a second or third time? If it doesn’t work, it doesn’t work and you need to fix it before using it again, otherwise your marketing money is just going down the drain and you may as well not bother. A typical example is placing an ad in your local community newspaper. Maybe you ran it for a couple of weeks and had zero response. That means it doesn’t work, so don’t keep running it. It might just be something simple as needing to change the heading, or rewording the body, or placing it under a different category. You must track your advertising expenses and measure the results you get from each attempt so you can assess the real effectiveness of each effort. Only then will you know if a particular ad is worth repeating or needs reworking.

Finally, never give up. Many of my clients have been total novices making all of the above mistakes, and today are the owners of thriving small businesses, enjoying a healthy work/life balance. This is how I know you can do it, too.

Terri Levine is the author of over a dozen books on Business Success, Marketing, Selling and Coaching, mentor to some of the world’s most successful business owners and sales professionals, featured in over 50 International News Publications, advisor to General Electric, seen regularly on television shows around the world. www.marketingwithTerriLevine.com. www.LevineBusinessCoaching.com.

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Reasons why Las Vegas is a top business and social event destination

morgan — Wed, 28 Dec 2011 20:47:03 +0000

Historically, Las Vegas has been the ultimate destination for business and social events since the late 1950s. Providing dynamic and exciting event experiences and having one of the largest convention facilities globally, Las Vegas is the largest business and social convention centre in the U.S.

In 2008, nearly 22,500 business events and conventions, planned and executed by experienced professionals, and attended by nearly 5.9 attendees, were held in Las Vegas, increasing the occupancy rates by 86 percent. In spite of a small decline from 2007 both in convention attendance by 5 percent and in conventions and meetings held by 5.8 percent, Vegas showed record numbers in 2008 driving prospective industries into success.

Today, Las Vegas remains the top business and social event destination for a number of reasons.

Offering an inclusive range of convention facilities in more than 9.8 million sq. ft. of exhibit space with teleconferencing and video conferencing facilities, special audiovisual presentation systems, and advanced audiovisual cable infrastructure, Vegasâ€™ large venues can host tradeshows and conventions with unimaginable success. Besides, Las Vegas occupies over 230,000 experienced employees who can successfully host over 22,000 annual business meetings, conventions and conferences of 10 to 100,000 attendees.

Excellent organization and overall attractiveness increases attendance in Vegasâ€™ meetings. Also referred to as the â€˜entertainment capital of the worldâ€™, Las Vegas offers a full range of entertainment and activities. Las Vegas Strip seeks to capture the spirit of Las Vegas by catering the needs of diverse people around the world. Offering numerous shopping options, theme and waterparks, zoos and aquariums, museums, theatres and an incomparable nightlife in the worldâ€™s famous casinos, Las Vegas combines business with pleasure.

Besides, Las Vegas offers world class dining services. Offering a broad range of dining options that can satisfy all tastes and wallets in some of worldâ€™s finest restaurants, Vegas is a gastronomic paradise. Great chefs set up their magnificent creations, consistently satisfying conventionsâ€™ attendees. From huge buffets to original plates, Las Vegas chefs offer a wide variety of innovative tastes that offer Vegasâ€™ visitors the opportunity to experiment with new flavours and live an unforgettable experience.

Moreover, McCarran International Airport serves over 900 flights daily and is connected with more than 130 U.S. cities with a direct service. This makes Las Vegas a convenient destination both in terms of time and budget. Moreover, McCarran is located 1 mile from Las Vegas Boulevard, the stretch of the famous Las Vegas Strip, where the largest hotels, casinos and resorts are located, and 3.5 miles from the famous Las Vegas Convention Centre. This means that in a 15-minutes drive from McCarran, visitors can choose among 70,000 hotel rooms.

Without any doubt, Las Vegas promotes a unique event recipe encouraging businesses and professionals to come together in an exciting environment. This allows business professionals to exchange views and introduce their products and services driving prospective industries into success.

I work as a financial and investment advisor but my passion is writing, music and photography. Writing mostly about finance, business and music, being an amateur photographer and a professional dj, I am inspired from life.

Being a strong advocate of simplicity in life, I love my family, my partner and all the people that have stood by me with or without knowing. And I hope that someday, human nature will cease to be greedy and demanding realizing that the more we have the more we want and the more we satisfy our needs the more needs we create. And this is so needless after all.

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