Twitter is different than Facebook in that it was meant to be a sight where people could communicate in the same way that they do by texting; it was intended to be a tool that people could use to broadcast “what they are doing” to others via the internet. What it has turned into is much more than that. It has morphed into a social networking site much like Facebook in that people can post their profile and add photo albums etc. And just like Facebook it has not only become a top site for socializing but it has become a top site to conduct social networking for business purposes as well.

This begs the question for many, how do you go about doing that on a site that is intended for socializing? The answer becomes quite simple this is not a place where you can be successful at direct pitching and selling. Think of it as a business gathering where the main purpose is to network. You wouldn’t start a conversation by trying to sell something, you would simply conversate about what kind of business you do and what you are interested in. The most successful people network by making it a win-win situation or by adding value to the other person. The same goes for social network marketing if you are adding value to others you will also be successful.

You should also take some time to customize your background. You can do this for free by going to twitbacks.com and you can even add a profile of your interests which is another way for you to connect with your customer.

Consider this quote from Seth Godin, author and one of the great minds on business development, “networking is always important when it is real and a useless distraction when it is fake.” Finally, always remember to add value and you will reap the benefits of social network marketing. You will see that it can have a very positive effect overall on your marketing campaign if you pay attention and do it right.

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