Grab Those Last Minute Holiday Shoppers with Mobile Marketing

Many holiday shoppers wait until the last minute to do their Christmas shopping. This is not news. Here’s the news – there’s a great new way to capture these Johnny-come-lately shoppers – it is with mobile marketing.

Mobile Marketing

Mobile marketing is the promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. Internet Retailer – the respected ecommerce magazine -projects sales received through eBay’s mobile website and application will be over $500 million this year. This alone should be proof that your business needs to take advantage of mobile marketing to stay competitive in today’s retail market. (more…)