It’s a fact. More accidents, more crime, and more excitement goes on during the weekend than the rest of the week.
It’s bad enough that you have to take risks when you leave the house, but one thing you really need to be mindful of is the amount of risk, or perceived risk, you’re making your prospects take.
Especially new prospects who aren’t familiar with you.
Minimizing your customer’s risk isn’t just something you hear bantered about because “people say you should do it,” it’s something you really need to pay close attention to.
Especially nowadays when it comes to ordering stuff online. And especially if you’ve never done business with a prospect, or if you’re new in business in general, you really want to make people feel at ease about working with you.
So let’s talk about a couple of ways of doing this:
1. Testimonials. Most people think testimonials just credentialize your product, but they also speak to your integrity and your work ethic. That’s why they’re so important. And that’s also why having “big name” testimonials isn’t enough.
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