Over the last 6 months or so people keep asking me ‘what is social media’, ‘how are you using it’ ‘why do social media’, ‘what exactly is your job?’. I will (hopefully) try to give you a brief introduction to social media, some tips and why companies from big conglomerates right down to small businesses should use social media.
Social media is online conversation. It’s the ‘new word of mouth’ – Conversations that were previously happening offline are now happening online in ‘viral ecosystem’ type communities. Viral is the keyword here as if a topic is provocative/ interesting enough it can spread online like gossip in a small town – this is what we call Digital Interaction.
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