Unorthodox Sales Methods – Building a Non-Traditional Sales Force
How are you planning on selling your product? In retail stores? Through the internet? Licensing? On TV? These are some of the options that most inventors consider, but there are many more options that you probably haven’t of even thought of.
There are so many different ways you can sell a product that the list would be without end. In this article we will explore just one of those options: building a non-traditional sales force.
A traditional sales force would involve either independent sales representatives, who often represent your products and other related products from other companies, or an on-staff sales force, ranging from one person to a whole marketing department. While these are the most standard types of sales forces, you may be more successful using something a little different.
Let’s look at a couple of examples:
Greg Gharst’s father, Tom, got tired of holding up an umbrella to keep out of the sun at his son’s soccer games. So while Gharst was still a teenager, he started developing an umbrella stand that could be fixed into the turf and wouldn’t blow over.
Gharst worked at the fast-food chain Carl’s Jr. for three years to earn enough money to pay for a patent, and starting learning how to set up manufacturing overseas. When everything was ready, he decided to go for a different approach for sales.
